Executive Summary

Background, Macro Trends, Definitions

Digital Audit 
a.Website/Domain – PageRank, Alexa Rank
b.Online Advertising, including rich media
c.Site Traffic
d.Visitor Demographics
e.Competitive Landscape  (concentric circles)
f.Search (organic + paid)
g.Social Marketing (social networks, social bookmarks)
h.Word of Mouth / Buzz / Sentiment
i.Integration – offline and online integration
j.Benchmarks – media spend/allocation vs traffic

Remediation and Recommendations