IDC and Gartner: Lenovo leaps past Dell for second place, still trails HP for the gold originally appeared on Engadget on Mon, 17 Oct 2011 07:37:00 EDT. Please see our terms for use of feeds.
Two wrongs don’t make a right. I think I learned that as a 4-year-old. Apparently, HP and Condé Nast skipped out on that life lesson because they’re combining two dying things—print media and printers—to create the unholiest of unions: your HP printer at home will print out Condé Nast magazines for you to read.
It sounds straight out of the webpages of the Onion but it’s true, Condé Nast magazines like Wired, Details, Epicurious, Glamour, Allure, Golf Digest etc. will be “delivered” to people’s personal HP web printers so that they can presumably read them without having to go to the magazine stand. This is real! You schedule when you want to read the mags and your HP printer starts spitting out the pages. (I’m assuming you have to staple the pages together yourself)
I guess this could work in a bizarro world where there is no such thing as tablets or laptops or computers or smartphones or the Internet or common sense but we’re not living in that world! Instead, we live in an era where people are ditching their printers cause they’re useless, people who have printers never print anything because printer ink is ass expensive and print media is dying (which is legitimately sad). But still, combining print and more print is the dumbest thing HP’s done this… month, I guess.
But HP is serious about this. And since they want to revive the printer as some sort of news hub, they’re offering a subscription service for printer ink delivery. It’s like Netflix but for printer ink! Subscriptions for HP Instant Ink will start from $5.99 to $10.99 per month depending on the product line (shipping included). This will not end well. [HP, Image Credit: photographer2222/Shutterstock]
Below you can see Nielsen’s subscriber share numbers. On the left are the total subscriber share numbers. On the right is the subscriber share numbers for the three months ended in August, which is a better predictor of the future of the market.
As you can see, in the three month period 56% of buyers opted for Android, versus just 28% for Apple. Rough for Apple, but if there’s a positive in there, it’s that Apple’s subscriber share is holding steady while Android eats up BlackBerry share and share from “other”.
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As you’ll notice, Samsung provides 26% of the parts for the phone. Apple is currently suing Samsung and accusing it of ripping off the look and feel of Apple products. Granted, they’re separate divisions at Samsung, but it has to make the relationship between the two companies awkward.
Another thing to note in this breakdown: It costs Apple just $178 in components for a phone that sells at an average price of $560.
We admit that this is not a chart but it is the coolest thing we’ve seen today.
The map below from ad network JumpTap is breaking down which mobile operating system is most popular on a state by state basis. As Dan Frommer at SplatF put it, Android versus iPhone is the new red state versus blue state.
Growth in purchases of Android smartphones in the U.S. has stalled this year, according to a new report from Nielsen.
Android still has the largest share of the smartphone market, but thanks to the Verizon iPhone, its share of new phone buyers has flatlined. Apple’s share has picked up, moving from 10% of new smartphone purchases to 17% of new smartphone purchases this year.
This is a nice change of pace for Apple which had been getting crushed in the smartphone marketshare battle.
According to this chart, Apple is still going to be lagging in overall smartphone share. But, it’s a good sign for Apple that more people are buying iPhones thanks to it being on Verizon.
Another thing to note here: Smartphone purchases are greater than feature phone purchases in the U.S.
While there’s not a lot to brag about for AOL, here’s one thing it has done incredibly well. It has the second most video views across the web, according to data from comScore.
Considering how small its overall audience is compared to the rest of the web, it’s an impressive feat.
In this chart we take a look at how many unique video views are garnered in relation to the amount of unique visitors to a site. As you can see AOL is getting more of its visitors to look at video than anyone other than Google, which has YouTube.
Figuring out where you next adventure will be can be tough. Whether you are just looking for something fun to do this Saturday or something a bit more broad like a trip to a different country, Everytrail.com is an awesome tool for those who like to get out and go.
Everytrail.com takes geo-tagged information from mobile devices and Garmin GPS units to create an interactive map of trip you or someone else has taken, and once uploaded to their website you can add photos and commentary to your route and share it online for anyone else in the world to download, so they can relive the exact same adventure you did.
The online tool is super easy for creating a route yourself, but if finding a new thing to do yourself is more your style, they have a huge database of thousands routes worldwide. You can search by location, or activity, making it super easy to find something to do no matter where you are. (Here’s a route I uploaded.)
Kiip, the seven month-old mobile ads startup, is finally coming out of stealth today and revealing an entirely new model for in-game advertising, one that offers users value instead of fighting an uphill battle for their attention.
Going beyond the banner and text ads used by industry leaders iAd and AdMob, the team behind Kiip has thought long and hard about the way people actually play games and has come to conclusion that the moments when players experience in-game achievements like upping a level, completing a challenge or accumulating a certain number of points are the most valuable in terms of providing the most user engagement.
Unlike Tap.me, Kiip doesn’t just show an ad when those moments are achieved. What it does instead is pretty interesting: Kiip has partnered up with big brands like Sephora, popchips, Homerun.com, Sony Dash, Vitamin Water, 1-800-Flowers, Dr. Pepper, GNC, Carl’s Jr and Hardee’s to offer players actual in-game rewards like a voucher for six bags of popchips, a lipstick sample or a complimentary smoothie when they complete gaming milestones.
“Achievements are the universal currency for accomplishment and every game in the world has achievments,” 19-year-old Kiip co-founder Brian Wong tells me, explaining what he calls the “Achievement Moment.” “The achievement itself isn’t the cool thing, it’s the moment. We realized that the moment was worth something. The natural evolution is to put something there that actually matches the achievement.”
Wong emphasizes that Kiip (pronounced Keep) isn’t a conventional ads network but a “Rewards Network”. Hmmm … It depends on what you consider an ad. Offering players custom-tailored rewards is basically lead generation. It’s an easy away for advertisers to associate their brand with a positive moment, almost diabolical in its simplicity; “Driving for customer acquisition when players are happy.”
As of midnight tonight the Kiip Rewards Network will be rolling out rewards in over 15 games, reaching 12 million monthly active users (Wong wouldn’t tell me which games they were involved with so if anyone sees a Kiip ad please let me know). Brands will pay up when a user signs up for a reward, from 25 cents to $3 per cost per engagement.
The rewards themselves are actually targeted algorithmically based on the game demographics, for example if no girls play a game there will be no offers for lipstick. If someone ends up with something they don’t want they can always gift it.
Kiip is also complimentary to other mobile ad networks as it only provides rewards for achievements and doesn’t get into banner ads or the real estate business. Says Wong, “People have been too focused on real estate and pieces of the screen being part of the advertising equation, but they’ve completely overlooked the notion of moments, moments where you’re happy, moments when you engage. These moments are worth something.”
Co-founded by former Digg employees Wong, Courtney Guertin and Sequence’s Amadeus Demarzi, Kiip pocketed $4 million in Series A funding from Hummer Winblad and True Ventures just last week. Wong tells me the team has got a lot more up its sleeve, and as always, you’ll read about it first here.