Twitter is as much a place for tech talk as it is for political discourse along party lines. Don’t believe me, then check out this above graph of politically charged tweets.
The researchers behind this study used an algorithm to identify 250,000 tweets from 45,000 users discussing the 2010 midterm elections. They identified party affiliation and graphed both retweets and mentions from these Twitter users.
The plot of retweets on the left clearly shows that most people retweet along party lines, passing along information that meets their political leanings. Mentions, on the other hand, are evenly distributed with Twitter users communicating with colleagues as well as engaging opponents in highly-charged debates.
Whether you’re a Democrat, a Republican or something else, it’s refreshing to know that political rhetoric is alive and kicking on Twitter. [The Monkey Cage via The Atlantic Wire]
You can keep up with Kelly Hodgkins, the author of this post, on Twitter or Facebook.
General Mills No Longer Needs Huge Budgets to Talk to Specific Segments
CHICAGO (AdAge.com) — The package-goods model has always been a no-brainer: Create a mass-appeal product; distribute it nationally; stoke demand with big-budget, shotgun-style advertising to spray the widest possible market; and hope sales hit the magical $100 million first-year benchmark. But that traditional model is evolving at major marketers such as General Mills.
FULL ARTICLE http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15