Source: http://www.prweekus.com/Study-finds-social-media-equally-influential-to-conventional-outlets/article/126482/
excerpt
The “Tech Decision Maker” study found that decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.
But a nearly equal number of respondents cited user-generated media (28%) and traditional media (27%) as most influential in purchasing decisions. Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing vendors.
continue reading about the impact of social media
decision-makers, influential, social media
examples include Amazon (reviews of reviews) and MyFaveThings Facebook app (users show what they have and what they want so their friends can simply “buy what he bought”). The concept is simply that modern consumers turn to their peers (instead of advertisers) to get ideas (awareness), advice (consideration), and recommendations (choice) during their purchase process. This can come from direct friends, from experts, or from collections of total strangers. The social actions of these groups help move the potential customer closer to the purchase expeditiously.
digital marketing, social marketing, social media
social networks – the places where people go online to socialize
social actions – the act of socializing on social networks
social intensity – the frequency and quantity of social actions; this can/should be a new KPI (key performance indicator) for marketers to assess whether digital marketing efforts are working and yielding positive results against business objectives
digital, social intensity, social marketing, social media, social networks
social networks – the places people go to socialize like Facebook, MySpace, etc.
social actions – the things people do when they are on social networks
social marketing – the act of stimulating more social actions that yield awareness, purchase, and advocacy/loyalty for brand advertisers
social media – it’s NOT media, so stop using the word media! (see Social Networks Aren’t Media – http://www.clickz.com/3631391 )
social actions, social marketing, social media, social networks
