What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.”
People’s conversations are not media; they can’t be purchased as such by advertisers. In other words, people don’t talk whenever advertisers want them to and they won’t say whatever advertisers tell them to — so it isn’t “media” like TV, print, and radio.
If you treat people’s conversations as media, you’d be doing it wrong. Social marketing done right means asking for and respecting people’s conversations and giving them a public place to talk so others can hear. If the advertiser’s product is already great, much of the conversation will be positive. But even if it isn’t the advertiser will have the benefit of free “product research” because people will give them ideas for improvement.
Untargetables are hard to reach. Unreachables are not reachable by traditional advertising media or channels.
read more about the ROI of social media on ClickZ … http://www.clickz.com/3633341
digital strategy, roi of social media, social actions, social amplification, social intensity, social marketing, social networks, unreachables, untargetables
check this
http://twitturly.com/
tracks the most tweeted URLs
nifty and awesome
social media strategist
awareness – reach and frequency – impressions
consideration/trial – pageviews on site, unique visitors
social marketing – social intensity, the quantity and frequency of social actions related to the brand ( that relate to business objectives )
digital marketing, social intensity
social networks – the places where people go online to socialize
social actions – the act of socializing on social networks
social intensity – the frequency and quantity of social actions; this can/should be a new KPI (key performance indicator) for marketers to assess whether digital marketing efforts are working and yielding positive results against business objectives
digital, social intensity, social marketing, social media, social networks
