Source: http://blog.compete.com/2011/08/05/online-flower-traffic-blooms-for-mothers-day/

Photo Credit: muffet, flickr.

Online flower marketers experienced another great Mother’s Day season.   Traffic to these sites grew by a healthy 7% from May 2010 to May 2011. 

The online flower business is a great example of how small, mom and pop businesses might have been given new life thanks to the web.  A flower shop in a drab storefront can be re-energized thanks to sites such as Teleflora.

As you can see, the sites are hugely dependent on the Valentine’s and Mother’s Day holidays.  Outside of that, traffic is respectable but significantly lower.

One of the more fascinating trends to look at over this past Mother’s Day holiday is the range of cross-shopping that went on across online flower marketing sites.

FTD.com, which has the most loyal followings and largest volumes in the competitive set, saw it’s customer cross-shopping rate double this year.  Meanwhile, sites such as Proflowers, BloomsToday and 1-800 Flowers saw an improvement in customer loyalty during the Mother’s Day flower buying season.

You have to wonder just how much more these sites can continue to grow in their current form.  The seasonality issue is challenging.  Right now, the sites are all focused on delivering fresh-cut flowers and other gifts to celebrate a special occasion.

As a recent homebuyer, I would not mind seeing more attention paid to outdoor plants and trees.  The products are subtly marketed on sites, but the marketing is not prominently displayed.  Imagine being able to log onto 1800flowers.com and create a “gift registry” of plants and trees that you wanted for a housewarming gift.  Friends could log on and arrange to have them delivered the same day as a housewarming celebration.

What about ordering vegetable plants for mom’s garden during the upcoming summer as a Mother’s Day gift?  The opportunities are endless out there to either increase the average order value and to shift consumer mindset from holidays and birthdays to other life events / purposes.

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Source: http://blog.compete.com/2011/06/30/summer-cinema-smash-or-site-traffic-stinker/

movie theatre marquee

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office earnings.

It also began the era of extreme (read: shameless) Hollywood marketing. On May 6, 2011 Thor was released, grossing 65 million dollars in its first weekend, and going on to earn more than 430 million dollars worldwide. We’re now deep into the summer blockbuster season.

So it got me wondering: are major studios using their mega movies to drive traffic to their websites?

uvs to major movie studios

Over the last two years, it looks like they’ve rarely gotten more than a million unique visitors in a month, with one glaring exception: Warner Brothers, which consistently gets over 2 million UVs a month. Half-Blood Prince was the second highest grossing film of 2009 behind movie mammoth Avatar, and Sherlock Holmes was at number 8. Because these films were driving WB’s traffic up so much, why weren’t other studios benefiting from their movies’ hype? Avatar is the highest grossing film of all time, but it did nothing for Fox’s UVs in December 2009. I realized that unlike WB, other studios don’t host their movies on subdomains—they set up new sites specifically for each movie.

So how do these sites stack up? Here are five of the six top grossing movies domestically this year. Each has a significant spike in daily reach right around their release date.

daily reach for summer movie sites

After just a few days, though, the sites become almost obsolete. Even The Hangover Part II, WB’s subdomain, falls to almost nothing. So then what is it keeping Warner Bros. at the top of the internet game? If it’s not blockbusters bringing in hundreds of millions, what is it?

uvs to warner brothers sites

Ellen DeGeneres’ show seems to drive about half of Warner Bros’ traffic.

I guess daytime TV is a blockbuster, too.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Source: http://blog.compete.com/2011/06/30/summer-cinema-smash-or-site-traffic-stinker/

movie theatre marquee

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office earnings.

It also began the era of extreme (read: shameless) Hollywood marketing. On May 6, 2011 Thor was released, grossing 65 million dollars in its first weekend, and going on to earn more than 430 million dollars worldwide. We’re now deep into the summer blockbuster season.

So it got me wondering: are major studios using their mega movies to drive traffic to their websites?

uvs to major movie studios

Over the last two years, it looks like they’ve rarely gotten more than a million unique visitors in a month, with one glaring exception: Warner Brothers, which consistently gets over 2 million UVs a month. Half-Blood Prince was the second highest grossing film of 2009 behind movie mammoth Avatar, and Sherlock Holmes was at number 8. Because these films were driving WB’s traffic up so much, why weren’t other studios benefiting from their movies’ hype? Avatar is the highest grossing film of all time, but it did nothing for Fox’s UVs in December 2009. I realized that unlike WB, other studios don’t host their movies on subdomains—they set up new sites specifically for each movie.

So how do these sites stack up? Here are five of the six top grossing movies domestically this year. Each has a significant spike in daily reach right around their release date.

daily reach for summer movie sites

After just a few days, though, the sites become almost obsolete. Even The Hangover Part II, WB’s subdomain, falls to almost nothing. So then what is it keeping Warner Bros. at the top of the internet game? If it’s not blockbusters bringing in hundreds of millions, what is it?

uvs to warner brothers sites

Ellen DeGeneres’ show seems to drive about half of Warner Bros’ traffic.

I guess daytime TV is a blockbuster, too.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Source: http://gizmodo.com/#!5792759/ebooks-are-now-overtaking-all-other-formats

eBooks Are Now Overtaking All Other FormatsIt’s starting to get a little frustrating when people ask whether or not they should get an eReader. Yes. If sales are any indication, whether you opt for a Kindle, Nook, or even your iPhone, ebooks are officially the present.

The Association of American Publishers is reporting that ebooks outsold their print counterparts in February, with sales coming out to more than $90 million. That comes a month after Amazon reported that Kindle ebooks were outdoing paperbacks. Paperbacks sold $81.2 million last month.

It should be noted, however, that the report isn’t definite. Andi Sporkin, spokeswoman for the AAP, told CNN that the findings don’t account for every book sold as some publishers may choose to not submit their numbers. What’s more, they do admit that the numbers are coming out of the Christmas season. However, 202% growth in any medium can be used as a barometer for what’s going on right now. [CNN Money via AAP]

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Source: http://www.businessinsider.com/chart-of-the-day-change-in-operating-earnings-in-q1-2011-4

The first week of earnings season is in the book!

This chart from UBS breaks it all down by sector.

So far, total operating earnings are up 12.6%, and not surprisingly the fastest-growing sectors are basic materials and energy.

Only telecom and utilities have seen a decline in operating earnings.

chart of the day, operating earnings, april 2011

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Source: http://www.engadget.com/2011/04/08/us-doj-approves-googles-acquisition-of-ita-but-not-without-sti/

The United States government may be dissolved tomorrow, but it’s certainly taking care of one final piece of business before going into shutdown: this. If you’ll recall, Google announced its intentions to acquire ITA for $700 million in July of last year, and as we cruise into the start of America’s summer travel season, all signals are go. Today, the US Department of Justice approved Google’s request to move forward with the buy, but rather than having the entire travel search market under its wing, El Goog’s going to have to make a smattering of concessions in order to get the right signatures. For starters, the search monolith will allow ITA’s existing client contracts to extend into 2016, and it’ll let both current and new customers license ITA’s QPX software on “fair, reasonable and non-discriminatory terms.” No one’s saying when the integration will be complete (or start, for that matter), but we’re desperately anxious to see just how Kayak and Bing Travel react after this launches in earnest. Power to the searchers, as it were.

US DoJ approves Google’s acquisition of ITA, but not without stipulations originally appeared on Engadget on Fri, 08 Apr 2011 17:06:00 EDT. Please see our terms for use of feeds.

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