Apple’s reported decision to release a new iPhone in the fall, as opposed to the summer, will deliver massive sales, writes RBC analyst Mike Abramsky in a note.
RBC surveyed 2,200 consumers and found “unprecedented demand,” with 31% of consumers very/somewhat likely to buy an iPhone 5, which is stronger than the 25% of consumers that were very/somewhat likely to buy an iPhone 4, when RBC did the same sort of survey before it launched.
Further, Abramsky says that Apple’s delay could cause a bigger upgrade from existing iPhone owners, since the iPhone 4 is 15 months old. He says 66% of existing iPhone owners are very/somewhat likely to buy a new iPhone.
He’s bumping his estimates for Apple’s 2012 fiscal year as a result. He thinks the company sells 110 million iPhones, generates $140 billion in sales overall, and earns $34.50 per share for fiscal 2012.
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Jonathan Fields points out that often times we’re only interested in the result and want to ignore the hard work it takes to get it. The internet has created a culture based on immediacy, and that is good in many ways, but sometimes the hard way is better. Being healthy and happy isn’t just a decision to make. It takes concentrated, ongoing effort. It’s easy to see the hard stuff as bad, but it rarely is. Even positive change may be stressful, but it’s going to be better.
Photo by Yuri Arcurs
Everyone Wants Better. No One Wants Change | Jonathan Fields
You can follow Adam Dachis, the author of this post, on Twitter
. Twitter’s the best way to contact him, too.
The percentage shift in the chart above tells most of the story here. According to Comscore’s
latest report, Android’s share of the US smartphone market grew an impressive six percent in the three-month period ending in March to land at 34.7 percent, and RIM took the biggest hit as a result, slipping 4.5 points to a share of 27.1 percent. That’s still enough to keep it ahead of Apple, however, which held its own with a slight gain to 25.5 percent. Both Microsoft and Palm / HP slipped just under a percent each to land in a distant fourth and fifth place, respectively. As for mobile OEMs, things stayed almost identical during the three month period, with Samsung, LG, and Motorola occupying the top three spots, and only Apple seeing any significant gains thanks to the Verizon iPhone launch — although that still wasn’t enough to push it above RIM for the fourth spot. Hit up the source link below for all the numbers.
Comscore report finds widening Android lead in US smartphone market, largely at RIM’s expense originally appeared on Engadget on Sun, 08 May 2011 18:14:00 EDT. Please see our terms for use of feeds.
Permalink AFP | Comscore | Email this | Comments
Wednesday, April 6, 2011
eMarketer’s major media ad spending projection is the result of a comprehensive analysis of myriad elements related to the ad spending market. We use both bottom-up and top-down approaches for the estimates and projections.
Top-down approach: Marketing and advertising expenditures are often budgeted as a whole and allocated to different media based on needs and interests. We analyze macro-level factors that are closely associated with overall marketing and advertising budget growth, such as GDP, consumer expenditures, unemployment rates, etc. In addition, we take into consideration the historical trends of the advertising market and how each medium contributes to the grand total
Bottom-up approach: For each medium, we examine the historical trends of ad spending in the medium, consumption trends, and how the medium is faring in relationship with other media. To get a more solid picture of the ad spending trends, we also keep track of the performance of key players and the overall financial situations of the key advertisers and industries within the medium.
Numerous sources: Following eMarketer tradition, we also analyzed hundreds of datapoints from some 30 research firms and other organizations that track ad spending on TV, the internet, newspapers, magazines, radio and directories. Tracking these statistics over a period of several years provides a detailed picture of ad spending across major media. All data is normalized to account for differences in methodology and inclusions. Some firms attempt to measure the size of the market through reports of company earnings, while others rely on rate cards or agency billings. By examining a variety of figures and the available information on how they were compiled, eMarketer makes estimates that take all sides of the market into account.
Reliable benchmarks: In looking into all the sources, we are able to identify reliable benchmark sources for our projections of several media. The sources whose data we benchmark our projections against are: Newspaper Association of America (NAA) for newspaper advertising,Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) for online advertising, Outdoor Advertising Association of America (OAAA) for outdoor advertising, and Radio Advertising Bureau(RAB) for radio advertising.
Segmented estimates: Lastly, for all the core media ad spending, we have segmented the online portion of the ad spending figures from the total ad spending figures. By doing this, we are able to avoid double-counting and come up with the total major media ad spending figures, as the online portions for all the traditional media are counted in the online ad spending category. Most importantly, a separate estimate and projection of advertising revenues that the traditional media companies might generate through online venues could provide some insight into whether they can survive the digital transition or not.