London may have the most Twitter accounts in the world, but New York City residents tweet more than anyone else in the world. This little factoid from Sysomos was recently dredged up in a NY Times op-ed piece.
In 2010, attendance in Major League Baseball was down for the third straight year. And early indicators suggest that 2011 will just be more of the same.
If we look at every team and what their attendance was after the same number of home games a year ago, we see that attendance is down 1.9 percent. That doesn’t seem that bad. But at this pace it would be just another step in continuing trend.
But more importantly, we can now see that some teams are suffering much more than others.
So far in 2011, five teams are down at least 10 percent in attendance from the same point a year ago. And one of those teams (Tampa Bay) has a winning record.
But attendance isn’t down everywhere. The Blue Jays and Rangers are both up more 30 percent from a year ago.
And also keep in mind that we are dealing with percentages here, not absolute numbers. It is much easier for the Blue Jays to achieve a 44.3 percent increase when they were only averaging 15,000 fans per game at this point last year than it would be for the Yankees who were averaging 45,000 in 2010.
Data through Wednesday. Data via ESPN.com and Baseball-Reference.com
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Dr. Augustine Fou is an expert in digital strategy and social media marketing, with over 15 years of in-the-trenches, hands-on experience. He now serves as digital strategy advisor to global brands and their agencies shifting dollars more aggressively into digital channels.