If you were still wondering why Netflix chose right now to split apart its unlimited DVD and streaming movie plans you need look no further than the just released Q2 financial report. According to the numbers, 75 percent of new subscribers were picking streaming only plans, while the total number of people on the hybrid DVD / streaming plan had actually decreased slightly, even as it breached 25 million subscribers worldwide. Of course, it did notice the intense backlash to the new rates, but predicts that after the hit of cancellations by the end of the third quarter it will still have 22 million people subscribed to streaming, 15 million total subscribed to DVDs, and about 12 million customers with both. Waiting on that Facebook integration? Don’t hold your breath, while the new features are due to launch soon in Canada and Latin America, it claims ambiguous wording in the Video Privacy Protection Act is holding things back domestically.
Other details include confirmation it will not look into purchasing Hulu Plus, and that it’s still negotiating a renewal of its deal with Starz. While the DVD business may have peaked, it’s not quite dead yet and Netflix indicated it will start marketing that feature again in the fourth quarter. Click the source link to paw through the PDF yourself, we’ll be keeping an ear tuned to the investor call later to find out exactly what the company’s executives are thinking.
Netflix rises to 25 million subscribers in Q2, thinks DVD business has already peaked originally appeared on Engadget on Mon, 25 Jul 2011 16:19:00 EDT. Please see our terms for use of feeds.
Permalink | Netflix Q2 Investor letter (PDF) | Email this | Comments
As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers.
So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch.
When consumers want to research buying something, Google is still the primary option. Only 1% of 418 people surveyed say they ask friends on Facebook about the product.
It’s not in this chart, but BofA also says only 3% of Facebook users say they use Google less thanks to Facebook. (17% say they’re using it more thanks to Facebook.)
Of course, the real long term risk to Google is that Facebook has a trove of important data which it can not access. But, for these other concerns the data from BofA provides some relief for Google.
And for Facebook, this chart isn’t bad news, either. It’s still a place where users hang out and can be influenced by display advertising.
Related: The TRUTH About Facebook: 18 Charts Reveal Everything
For the latest tech news, visit SAI: Silicon Alley Insider. Follow us on Twitter and Facebook.
Join the conversation about this story »
Today, there are at least five different versions of Android on the market. Many of them are highly customized to allow for new features and device differentiation, but that same customization also makes it harder for vendors to update them to the latest versions.
Read more: Opinions, Rants, Raves, Digital Marketing Strategy » go-Digital Blog on Digital Marketing http://go-digital.net/blog/#ixzz0pEK9vy9W