Source: http://blog.compete.com/2011/06/29/kantar-medias-compete-releases-ranking-of-top-50-websites-for-may-2011/

IPO Fever and Big News Stories Fuel Healthy Gains in Site Traffic

BOSTON, MA–(Marketwire) – Kantar Media’s Compete today released its ranking of the top 50 websites for May 2011. Significant changes during the month included traffic increases to LinkedIn.com, Groupon.com and Skype.com amid speculation about IPOs and acquisitions. Also of note, explosive growth in traffic to online news sites, presumably driven by the bin Laden capture, the Schwarzenegger flap, Oprah’s farewell and the American Idol finale.

IPO Fever
IPO fever dominated the headlines in May, with more activity than any time since November 2007. The spotlight was foremost on LinkedIn.com, which had 19.3 million unique visitors (UVs) in May, rising 19.28 percent month-over-month (M-O-M) and 49.5 percent since May 2010.

While Groupon.com didn’t officially file until June, its headlines in May attracted 29.1 million UVs to the site — a 22.7 percent lift for the month and a staggering 532.3 percent increase for the year.

Pandora.com, another June IPO filer, was also lifted by IPO speculation; it had 12.3 million UVs in May, taking its Y-O-Y growth total to 78 percent.

On the Market
Skype.com was purchased by Microsoft in May for an estimated $8.5 billion. The site’s traffic rose 17.23 percent in May to almost 9.8 million UVs — a 102.32 percent jump from May 2010.

In May, MySpace.com attracted 30.79 million UVs. In spite of this relatively high volume of UVs, MySpace has been in a pattern of decline for more than a year. The site was down 6.34 percent for the month and dropped 54.47 percent for the year. With MySpace for sale, how will these numbers affect its sale price?

News Explodes
Online news sites were abuzz in May, fueled by three major stories: the long-awaited apprehension of terrorist Osama bin Laden, revelations of infidelity surrounding former California “Governator” Schwarzenegger, and the finales of Oprah and American Idol. Top movers in May were Reuters.com (+48.07 percent), NBC.com (+45.19 percent), WashingtonPost.com (+40.74 percent), NYDailyNews.com (+33.56 percent) and CNN.com (+22.15 percent).

One to Watch: SpeedDate.com
SpeedDate.com has accelerated from nearly 900,000 UVs in May 2010 to 10.3 million UVs in May 2011. Time will tell whether the site can continue on this steep growth trajectory.

Information regarding top 50 websites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at lstreisfeld@compete.com.

Rank Site Unique Visitors Monthly Change Yearly Change
1 google.com 155,929,941 3.86% 4.23%
2 facebook.com 142,666,563 3.44% 15.26%
3 yahoo.com 141,861,921 3.34% 5.79%
4 youtube.com 126,637,712 2.62% 21.98%
5 bing.com 90,282,643 3.97% 53.85%
6 wikipedia.org 84,962,977 4.69% 9.05%
7 amazon.com 79,577,193 6.13% 17.62%
8 msn.com 78,180,302 5.94% 19.03%
9 live.com 75,262,365 4.00% 10.53%
10 ebay.com 73,219,752 4.71% -4.66%
11 blogspot.com 72,364,838 9.74% 21.76%
12 microsoft.com 65,273,565 5.00% 18.59%
13 craigslist.org 60,945,152 5.99% 1.69%
14 ask.com 60,508,539 11.01% -0.75%
15 go.com 53,189,099 7.44% 28.73%
16 about.com 49,869,847 4.53% 8.12%
17 walmart.com 49,026,977 5.78% 17.34%
18 aol.com 48,723,511 3.87% 7.03%
19 ehow.com 44,686,864 -2.77% 43.74%
20 answers.com 42,144,991 -0.31% 38.73%
21 mapquest.com 40,708,190 10.92% -0.45%
22 target.com 38,703,955 6.98% 23.37%
23 weather.com 35,887,766 6.40% 12.18%
24 wordpress.com 35,501,735 6.10% 11.27%
25 netflix.com 34,515,213 4.18% 44.54%
26 paypal.com 32,516,219 2.03% 13.98%
27 apple.com 32,405,465 4.19% 24.72%
28 myspace.com 30,791,215 -6.34% -54.47%
29 adobe.com 29,518,309 -5.02% 9.01%
30 groupon.com 29,171,931 22.73% 532.30%
31 twitter.com 28,741,503 4.50% 1.79%
32 cnn.com 28,510,841 22.15% 5.87%
33 chase.com 27,887,877 5.51% 15.37%
34 bankofamerica.com 27,292,838 6.32% 16.06%
35 att.com 26,950,931 4.69% 13.74%
36 imdb.com 26,524,510 11.51% 1.15%
37 yellowpages.com 25,382,208 28.95% 87.12%
38 huffingtonpost.com 22,981,934 29.64% 81.54%
39 bestbuy.com 22,860,784 16.10% 10.06%
40 flickr.com 22,794,460 5.95% -8.44%
41 comcast.net 21,944,142 9.30% 70.01%
42 homedepot.com 21,353,622 10.96% 14.28%
43 sears.com 20,776,855 7.38% 39.13%
44 bizrate.com 20,596,011 17.29% 69.21%
45 photobucket.com 20,210,220 -1.53% -30.04%
46 lowes.com 20,161,083 12.32% 34.60%
47 wellsfargo.com 19,803,882 10.12% 43.80%
48 comcast.com 19,693,727 7.25% 63.07%
49 jcpenney.com 19,668,770 1.11% 39.14%
50 verizonwireless.com 19,615,026 6.37% 14.68%

About Compete
Kantar Media’s Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.

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Source: http://www.businessinsider.com/chart-of-the-day-the-fall-of-myspace-2011-6

Myspace sold today for just $35 million, a rough landing for a company once thought to be worth billions. Below is a chart of Myspace’s rise and fall, as well as the rise of Facebook, which ultimately killed Myspace.

chart of the day, myspace unique visitors, june 2011

Follow the Chart Of The Day on Twitter: @chartoftheday

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Source: http://blog.compete.com/2011/05/24/compete-releases-ranking-of-top-50-websites-for-april-2011/

NYTimes.com Declined in First Full Month With Paywall; Daily Deal Sites Continue to Thrive

BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released its ranking of the top 50 websites for April 2011. Notable changes during the month included NYTimes.com, which saw unique visitors (UVs) decline during its first full month behind a paywall. Elsewhere on the list, daily deal sites thrived and video site Ustream.tv climbed more than 200 spots.

NYTimes.com Drops
NYTimes.com dropped 20.4 percent in April — a 24.9 percent decline from one year earlier; traffic decreased across nearly all of NYTimes.com’s subdomains. But NYTimes.com sports blogs were interesting exceptions in April: bats.blogs.nytimes.com (baseball), offthedribble.blogs.nytimes.com (basketball) and fifthdown.blogs.nytimes.com (football) increased traffic during the month, with month-over-month growth of 57.8 percent, 142.4 percent and 44.5 percent respectively. Readers, it seems, do not part as easily with their sports content.

Daily Deal Duel
As the race intensifies in the daily deals space, Groupon still leads the way with nearly 24 million UVs, increasing 5.4 percent M-O-M and 655.8 percent Y-O-Y. While LivingSocial.com only boasts half as many UVs at this point (roughly 11.5 million), its rate of growth for the month, 32.7 percent, was six-times greater than Groupon’s, and its Y-O-Y growth rate stands at 418.4 percent. It is catching up quickly.

One to Watch: Ustream.tv
In April, traffic to video site Ustream.tv grew 46.6 percent for the month (92.3 percent for the year). This helped the site shoot up more than 200 spots in Compete’s rankings, likely a result of the growing popularity of video sharing sites.

Top Ten Order Unchanged
The order of top ten sites remained unchanged in April and no site had a monthly traffic increase. While YouTube.com, ranked #4, stayed steady with no change, the other nine sites experienced drops in UVs during April.

Information regarding top 250 websites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at lstreisfeld@compete.com.

Rank Site Unique Visitors Monthly Change Yearly Change
1 google.com 150,132,536 -0.29% -0.34%
2 facebook.com 137,917,539 -2.00% 13.33%
3 yahoo.com 137,281,886 -0.11% 2.02%
4 youtube.com 123,404,304 0.00% 22.42%
5 bing.com 86,836,886 -3.51% 48.43%
6 wikipedia.org 81,157,591 -2.31% 6.01%
7 amazon.com 74,978,780 -1.29% 12.71%
8 msn.com 73,799,209 -2.74% 8.95%
9 live.com 72,369,485 -4.69% 4.21%
10 ebay.com 67,372,294 -1.65% -10.04%
11 blogspot.com 65,940,748 -5.50% 12.10%
12 microsoft.com 62,162,835 -0.94% 9.19%
13 craigslist.org 57,500,250 -1.86% -5.52%
14 ask.com 54,508,628 -3.14% -10.72%
15 go.com 49,504,372 -8.20% 17.32%
16 about.com 47,709,562 -4.30% 3.88%
17 aol.com 46,906,652 -6.07% 2.32%
18 walmart.com 46,349,561 5.44% 14.15%
19 ehow.com 45,960,705 -7.74% 60.20%
20 answers.com 42,276,025 -10.87% 38.03%
21 mapquest.com 36,700,156 -0.60% -9.61%
22 target.com 36,178,431 1.79% 24.64%
23 weather.com 33,728,429 10.51% 11.58%
24 wordpress.com 33,459,473 -2.92% 1.92%
25 netflix.com 33,129,869 -1.74% 52.15%
26 myspace.com 32,876,686 -16.55% -53.60%
27 paypal.com 31,870,573 2.97% 11.06%
28 apple.com 31,103,237 -11.00% 10.79%
29 adobe.com 31,079,363 -14.31% 3.17%
30 twitter.com 27,504,233 -11.33% -0.75%
31 chase.com 26,432,079 1.00% 5.86%
32 att.com 25,744,344 -9.11% 12.12%
33 bankofamerica.com 25,671,467 0.79% 4.82%
34 imdb.com 23,787,667 -9.47% -2.86%
35 groupon.com 23,768,883 5.40% 655.82%
36 cnn.com 23,341,250 -15.81% -13.93%
37 flickr.com 21,514,439 -1.85% -13.68%
38 photobucket.com 20,523,415 -4.93% -23.97%
39 comcast.net 20,077,436 11.53% 57.38%
40 bestbuy.com 19,690,984 -6.36% -1.66%
41 yellowpages.com 19,683,713 5.93% 40.39%
42 irs.gov 19,682,366 -2.12% -4.02%
43 jcpenney.com 19,452,462 5.67% 33.94%
44 sears.com 19,348,832 11.41% 25.28%
45 homedepot.com 19,244,361 12.20% 3.58%
46 verizonwireless.com 18,440,068 -7.54% 11.74%
47 cnet.com 18,405,154 -5.23% -13.40%
48 comcast.com 18,362,992 -5.35% 60.51%
49 wellsfargo.com 17,984,172 4.04% 26.90%
50 lowes.com 17,949,686 13.16% 19.84%

About Compete
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.

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Source: http://www.businessinsider.com/chart-of-the-day-social-sites-have-little-effect-on-where-you-buy-stuff-online-2011-4

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

As long as Google has influence over shopping habits, it will continue to pull in big ad dollars. Advertisers tend to want to advertise where there’s a chance a purchasing decision can be influenced.

However, in the not too distant future Facebook could become an e-commerce juggernaut with more influence over online shopping. If and when that happens, Google should be really worried.

chart of the day, search engines shopping, march 2011

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Every year around SXSW, there’s a surge in interest about twitter. This time around people have even gone as far as to proclaim twitter to be “the next google” or “the future of search” etc.  Bullocks!

Here’s why:

1) distant from other social networks – While we are seeing a massive surge in interest and usage of twitter, it is still a long way off from the number of users of other social networks; it will take a long time to get to critical mass; and this is a prerequisite for twitter to assail the established habit of the majority of consumers to “google it.” — Google’s already a verb. 

2) no business model – It remains to be seen whether Twitter can come up with a business model to survive for the long haul. Ads with search are proven. Ads on social networks are not. And given the 140-character limit, there’s hardly any space to add ads. 

3) lead adopters’ perspective is skewed - Twitter is still mostly lead adopters and techies so far; so the perspectives on its potential may be skewed too positively. As more mainstream users start to use it, we’re likely to see more tweets about nose picking, waking up, making coffee, being bored, etc….  This will quickly make the collective mass of content far less specialized and useful (as it is now). 

4) too few friends to matter – Most people have too few friends. Not everyone is a Scott Monty ( @scottmonty ) with nearly 15,000 followers. So while a user’s own circle of friends would be useful for real-time searches like “what restaurant should I go to right now?” the circle is too small to know everything about everything they want to search on. And even if you take it out to a few concentric circles from the original user who asked, that depends on people retweeting your question to their followers and ultimately someone notifying you when the network has arrived at an answer — not likely to happen. 

5) topics only interesting to small circle of followers – Most topics tweeted are interesting to only a very small circle of followers, most likely not even to all the followers of a particular person. A great way to see this phenomenon is with twitt(url)y. It measures twitter intensity of a particular story and lists the most tweeted and retweeted stories.  Out of the millions of users and billions of tweets, the top most tweeted stories range in the 100 – 500 tweet range and recently these included March 18 – Apple’s iPhone OS 3.0 preview event; #skittles; and the shutdown of Denver’s Rocky Mountain News.  Most other tweets are simply not important enough to enough people for them to retweet. 

6) single purpose apps or social networks go away when other sites come along with more functionality or when big players simply add their functionality to their suite of services. 

twitter

twitturly

Am I missing something here, people?  Agree with me or tell me I’m stupid @acfou   :-)

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