Source: http://gizmodo.com/5849026/hp-and-conde-nast-are-creating-an-unholy-union-to-print-magazines-on-your-home-printer-so-you-can-not-read-them-and-waste-paper-and-buy-more-expensive-ink

HP Wants You to Print Magazines with Your Home Printer So You Can Waste More Paper and Buy More InkTwo wrongs don’t make a right. I think I learned that as a 4-year-old. Apparently, HP and Condé Nast skipped out on that life lesson because they’re combining two dying things—print media and printers—to create the unholiest of unions: your HP printer at home will print out Condé Nast magazines for you to read.

It sounds straight out of the webpages of the Onion but it’s true, Condé Nast magazines like Wired, Details, Epicurious, Glamour, Allure, Golf Digest etc. will be “delivered” to people’s personal HP web printers so that they can presumably read them without having to go to the magazine stand. This is real! You schedule when you want to read the mags and your HP printer starts spitting out the pages. (I’m assuming you have to staple the pages together yourself)

I guess this could work in a bizarro world where there is no such thing as tablets or laptops or computers or smartphones or the Internet or common sense but we’re not living in that world! Instead, we live in an era where people are ditching their printers cause they’re useless, people who have printers never print anything because printer ink is ass expensive and print media is dying (which is legitimately sad). But still, combining print and more print is the dumbest thing HP’s done this… month, I guess.

But HP is serious about this. And since they want to revive the printer as some sort of news hub, they’re offering a subscription service for printer ink delivery. It’s like Netflix but for printer ink! Subscriptions for HP Instant Ink will start from $5.99 to $10.99 per month depending on the product line (shipping included). This will not end well. [HP, Image Credit: photographer2222/Shutterstock]


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Source: http://www.engadget.com/2011/10/06/comscore-android-extends-lead-over-apple-holds-44-percent-of-s/

Gather ’round, everyone, because a fresh batch of ComScore numbers has just arrived. According to the research firm, Android remains in firm control of the smartphone platform market, commanding 43.7 percent, followed by Apple (27.3 percent) and RIM (19.7 percent). In fact, Google extended its share by nearly two points over last month’s figures, while Apple’s iOS grew by just 0.3 points, but further distanced itself from RIM, which now sits 7.6 points behind. On the manufacturing side of the equation, Samsung remains top dog, accounting for 25.3 percent of all mobile subscribers (including both smartphone and feature phone users), followed by LG (21 percent) and Motorola (14 percent). Apple, meanwhile, sits a distant fourth, at 9.8 percent, followed by RIM, which rounds out the top five with 7.1 percent market share. Number crunchers can find more fodder in the full PR, after the break.

Continue reading ComScore: Android extends lead over Apple, holds 44 percent of smartphone market

ComScore: Android extends lead over Apple, holds 44 percent of smartphone market originally appeared on Engadget on Thu, 06 Oct 2011 07:27:00 EDT. Please see our terms for use of feeds.

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Source: http://www.businessinsider.com/chart-of-the-day-android-vs-ios-2011-9

New smartphone buyers are overwhelmingly choosing Android phones in comparison to iPhones and BlackBerrys, new data from Nielsen reveals.

Below you can see Nielsen’s subscriber share numbers. On the left are the total subscriber share numbers. On the right is the subscriber share numbers for the three months ended in August, which is a better predictor of the future of the market.

As you can see, in the three month period 56% of buyers opted for Android, versus just 28% for Apple. Rough for Apple, but if there’s a positive in there, it’s that Apple’s subscriber share is holding steady while Android eats up BlackBerry share and share from “other”.

But, with the iPhone hitting Verizon, we thought Apple would be in better shape in the U.S. Maybe once the iPhone 5 arrives, we’ll see a tilt? Or, maybe Android keeps running away with this thing.

chart of the day, operating system share, september 2011

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Source: http://blog.compete.com/2011/07/15/scion-seeks-soul-and-souls/

The Scion brand was among the first “alternative” automotive youth brands in the US.   Highest-ever monthly sales were 19,252 units in August 2006, but Scion may have lost its soul since.  In 2010 (before any earthquake-related shortages), sales averaged 3,800 units a month.  Compete assessed key drivers of Scion sales (shoppers and conversion) to help reveal the drivers of Scion’s off-pace results, and fielded a survey on consumer perceptions of Scion.

Missing the Shopper Recovery

The number of unique Scion shoppers at the brand level has trended down over the past 30 months.  (Unique means shoppers of more than one Scion model are counted only once at the brand level).  Fewer shoppers in 2009 could be related to the recession, which impacted everyone.  Through the first half of 2009, Scion’s Share of Market Interest (SMI) was fairly steady, meaning its shopper volumes tracked with the market.  But as market shopper volume has recovered since then, Scion’s has not: its SMI was near a period low in June 2011.  Keep in mind that vehicle shortages impact sales, not shopping.

Scion More Quirky than Youthful?

To shed light on possible reasons for Scion’s SMI decline, Compete fielded a digital general population survey in June on consumer perceptions of the brand.  Over 60% felt they did not know enough about Scion to have an opinion.  Of the 39% that offered an opinion, “quirky” and “economical” led results.  In a recession, “economical” would seem to help shopping and sales; perhaps “quirky” is overpowering “economical.” “Youthful” was a distant third, potentially leaving Scion with a market hinging on quirky but economical products not quite geared toward younger buyers.

Scion Soul in Context

Kia’s Soul was one of the models that followed in Scion’s footsteps.   It has distinctive styling in the boxy genre and a low base price, and its advertising has argualbly been youth-oriented.  For context, Compete compared shopper volume for Soul against Scion overall.  The volumes are surprisingly similar (meaning that Soul alone has about the same number of shoppers as Scion overall).   The strength of Soul may mean that some would-be Scion shoppers instead shopped Soul, or may have shopped Soul in addition to Scion.

Showdown in the Showroom

Despite similar shopper volumes, Soul monthly sales have averaged 37% higher than Scion’s, and have exceed 10,000 units in each of the past four months; Scion averaged 4,850 in the same period.   So while Scion and Soul each had the same potential for sales, Kia has been more effective at converting Soul shoppers into Soul buyers.  Soul conversion has better Scion’s in all months but one since February 2010.

Scion Redemption

The good news is that Scion today has the potential to sell more vehicles, based on current shopper volumes (or souls).  The bad news is that it has lost shoppers over time in absolute terms and relative to the market, and its ability to convert shoppers into buyers trails potential rivals, like Soul.

Of course there’s more to the story.  Logical next steps Scion can investigate to restore sales include the following.  These same steps can be used by others looking to launch Scion-compatible products to better understand Scion’s trajectory to date:

  • Understand why the market’s shopper growth is not reaching Scion
    • Ad effectiveness: Compare SMI to share of voice: coincident drops in both may simply mean Scion was outspent.
    • Avoiders: Field a shopper avoider study to in-market consumers of Scion rivals that are not shopping Scion and ask why (lack of awareness, lack of familiarity, etc.).
    • Spillover demand: Quantify reverse-cross-shop trends to reveal which rivals’ shoppers are cross-shopping Scion and which are not and how that has changed over time.
  • Understand Scion conversion inhibitors
    • Benchmarking: Compare Scion conversion trends by model against target rivals.
    • Influences: Evaluate conversion relative to core conversion influencers, such as inventory levels, incentives, and other conversion influencers.
    • Rival refinement: Evaluate Scion cross-shop data to help reveal the extent to which Scion’s actual rivals are not target rivals, and the extent to which conversion by target or true rivals is impacting Scion conversion.

______

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Source: http://blog.compete.com/2011/06/30/summer-cinema-smash-or-site-traffic-stinker/

movie theatre marquee

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office earnings.

It also began the era of extreme (read: shameless) Hollywood marketing. On May 6, 2011 Thor was released, grossing 65 million dollars in its first weekend, and going on to earn more than 430 million dollars worldwide. We’re now deep into the summer blockbuster season.

So it got me wondering: are major studios using their mega movies to drive traffic to their websites?

uvs to major movie studios

Over the last two years, it looks like they’ve rarely gotten more than a million unique visitors in a month, with one glaring exception: Warner Brothers, which consistently gets over 2 million UVs a month. Half-Blood Prince was the second highest grossing film of 2009 behind movie mammoth Avatar, and Sherlock Holmes was at number 8. Because these films were driving WB’s traffic up so much, why weren’t other studios benefiting from their movies’ hype? Avatar is the highest grossing film of all time, but it did nothing for Fox’s UVs in December 2009. I realized that unlike WB, other studios don’t host their movies on subdomains—they set up new sites specifically for each movie.

So how do these sites stack up? Here are five of the six top grossing movies domestically this year. Each has a significant spike in daily reach right around their release date.

daily reach for summer movie sites

After just a few days, though, the sites become almost obsolete. Even The Hangover Part II, WB’s subdomain, falls to almost nothing. So then what is it keeping Warner Bros. at the top of the internet game? If it’s not blockbusters bringing in hundreds of millions, what is it?

uvs to warner brothers sites

Ellen DeGeneres’ show seems to drive about half of Warner Bros’ traffic.

I guess daytime TV is a blockbuster, too.

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Source: http://www.businessinsider.com/chart-of-the-day-hulu-plus-2011-7

Hulu Plus now has 875,000 paying subscribers according to CEO Jason Kilar. It pales in comparison to Netflix’s 23 million subscribers, but considering Hulu is primarily a free ad-supported video site it’s not too bad.

In a blog post revealing the data Kilar says,”we proudly and profitably pay the content community approximately $8 per subscriber per month for the content offering you see today on Hulu Plus. A portion of the $8 payment to the content community comes from our $7.99 subscription fee; the balance comes from the revenue we generate through advertising.”

This is good news for Hulu, but it comes at an uncertain time for the site.  Disney CEO Bob Iger said today Hulu’s owners are committed to selling the site, and it was just reported that Kilar is not under contract.

chart of the day, hulu plus subscribers, july 2011

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Source: http://gizmodo.com/5818321/its-official-there-are-more-iphones-than-blackberries

It's Official: There Are More iPhones Than BlackBerrys (But Android Still Dominates)Smartphones are finally outselling dumbphones, but not everyone’s a winner. ComScore’s latest numbers show that still aren’t looking good for RIM.

After losing 4.2 percent of their market share in the US, they’re down to 24.7 percent vs Apple’s 26.6 percent. Looks like their “superphone” can’t come soon enough.

On the other hand, it seems Google’s Android is doing quite well for itself. In that same 5 month period, it leapfrogged 5.1% to a whopping 38.1%.

It’s also worth noting that despite the launch of WP7, Microsoft lost 1.9% thus continuing it’s downward trajectory towards obsolesence. But who knows, maybe Mango will be sweet enough to lure customers from the shiny Apple. [All Things D]

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Source: http://blog.compete.com/2011/06/30/summer-cinema-smash-or-site-traffic-stinker/

movie theatre marquee

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office earnings.

It also began the era of extreme (read: shameless) Hollywood marketing. On May 6, 2011 Thor was released, grossing 65 million dollars in its first weekend, and going on to earn more than 430 million dollars worldwide. We’re now deep into the summer blockbuster season.

So it got me wondering: are major studios using their mega movies to drive traffic to their websites?

uvs to major movie studios

Over the last two years, it looks like they’ve rarely gotten more than a million unique visitors in a month, with one glaring exception: Warner Brothers, which consistently gets over 2 million UVs a month. Half-Blood Prince was the second highest grossing film of 2009 behind movie mammoth Avatar, and Sherlock Holmes was at number 8. Because these films were driving WB’s traffic up so much, why weren’t other studios benefiting from their movies’ hype? Avatar is the highest grossing film of all time, but it did nothing for Fox’s UVs in December 2009. I realized that unlike WB, other studios don’t host their movies on subdomains—they set up new sites specifically for each movie.

So how do these sites stack up? Here are five of the six top grossing movies domestically this year. Each has a significant spike in daily reach right around their release date.

daily reach for summer movie sites

After just a few days, though, the sites become almost obsolete. Even The Hangover Part II, WB’s subdomain, falls to almost nothing. So then what is it keeping Warner Bros. at the top of the internet game? If it’s not blockbusters bringing in hundreds of millions, what is it?

uvs to warner brothers sites

Ellen DeGeneres’ show seems to drive about half of Warner Bros’ traffic.

I guess daytime TV is a blockbuster, too.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Source: http://gizmodo.com/5816167/netflix-for-theaters-moviepass-lets-you-watch-unlimited-movies-in-theaters

Netflix for Theaters: MoviePass Lets You Watch Unlimited Movies in TheatersHow’s this sound: A movie subscription that lets you watch unlimited movies in theaters for 50 bucks a month. It’s like Netflix but for the real, real life. Would that be something you’re interested in?

Called MoviePass, it’s a service that’ll let users use a smartphone app to handle all their movie bookings. For 50 bucks a month (additional $3 for each IMAX or 3D), users of MoviePass will get unlimited access to any movie playing in participating theaters. If you’re not that psycho about watching movies, they also have a ‘lite’ package of 4 movies for 30 bucks. Either way, they’re rolling out a private beta in San Francisco right now that includes 21 different theaters and hopes to expand to other US cities throughout the summer. The goal is to put MoviePass in 40% of the theaters across the US.

I know people who—rain or shine, $15 bucks for a ticket or higher, popcorn or no popcorn—just have to watch movies in the theater. This is going to be perfect for them. Would you guys use this? [MoviePass via Wired]

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Source: http://www.engadget.com/2011/05/08/comscore-report-finds-widening-android-lead-in-us-smartphone-mar/

The percentage shift in the chart above tells most of the story here. According to Comscore’s latest report, Android’s share of the US smartphone market grew an impressive six percent in the three-month period ending in March to land at 34.7 percent, and RIM took the biggest hit as a result, slipping 4.5 points to a share of 27.1 percent. That’s still enough to keep it ahead of Apple, however, which held its own with a slight gain to 25.5 percent. Both Microsoft and Palm / HP slipped just under a percent each to land in a distant fourth and fifth place, respectively. As for mobile OEMs, things stayed almost identical during the three month period, with Samsung, LG, and Motorola occupying the top three spots, and only Apple seeing any significant gains thanks to the Verizon iPhone launch — although that still wasn’t enough to push it above RIM for the fourth spot. Hit up the source link below for all the numbers.

Comscore report finds widening Android lead in US smartphone market, largely at RIM’s expense originally appeared on Engadget on Sun, 08 May 2011 18:14:00 EDT. Please see our terms for use of feeds.

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