If you’re in an airport and using the public Wi-Fi, chances are you are reading this post on your smartphone or tablet. And for 83 percent of you, this mobile device is either an iPhone, iPad or iPod touch.
According to data compiled by Boingo Wireless, the company behind 60 airport hotspots and over 400,000 public hotspots worldwide, a dwindling number of users (41 percent) pull out their laptop at public hotspots, while most (59 percent) use a smartphone or a tablet.
This is a complete 180 from 2008 when the majority of people (88.5 percent) were rocking laptops and a small minority (11 percent) were cruising the internet using a mobile device.
And it’s iOS that rules the mobile roost on Boingo’s wireless network. Yes, the data shows that Android devices have tripled in number over the last year, but its 11 percent share pales in comparison to the 83 percent commanded by the iPhone, iPad and iPod touch.
So what are people doing with their mobile devices on these public Wi-Fi hotspots? Boingo thinks most people are streaming music and video because data usage by mobile devices is skyrocketing. In 2011, users are pulling down 0.89MB of data per minute, up from a measly 0.37 MB in 2009. A little less than a megabyte per minute is not a lot, but it may be enough to secretly watch Rebecca Black on your iPhone while you wait for your plane. [Boingo Wireless]
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Facebook users spend most of their time in the News Feed, the river of information about your friends, and comparatively very little (just 10%) using apps according to a comScore report on how people use Facebook.
This is interesting because the biggest app company, Zynga, filed to go public, and more generally because tons of Facebook apps are getting zillions of VC money all the time.
If people spend so little time on Facebook apps, why the excitement?
First of all, 10% of usage on Facebook, the second biggest site in the world, is still a huge market.
And also almost certainly because those who do use apps, use them a lot. Social games are a perfect example: not everyone plays them, but those who do, play them a lot. And a smaller minority pay for virtual goods in those games, but that minority pays enough to fund a thriving social games industry.
It’s definitely possible to build big businesses on the Facebook platform. But those numbers are a useful reality check: Facebook isn’t becoming a new internet, with Facebook apps replacing websites, as some fear. People still overwhelmingly use Facebook for what it’s designed for: knowing what our friends are up to.
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Sure, a lack of first-party tools never kept you from bending the Kinect to your diabolical whim, but Microsoft’s taking some time out at MIX 11 to talk about the official Kinect SDK for Windows and show off a few demos. Mind you, all of that’s going to happen on stage over the course of the next hour, so we don’t have many details for you right now, but Redmond says devs will have access to not only the basic color and infrared depth cameras, but “robust skeletal tracking” of two simultaneous individuals as well, and perhaps most excitingly, full access to the Kinect’s array of four microphones for noise canceling and voice recognition complete with API support. Hate to say it, Kinect hackers, but the bar’s about to be bumped up. Keep it locked right here and we’ll let you know if the Microsofties reveal anything else fun!
Update: Yep, we’re getting some Kinect SDK details now — Microsoft says you’ll be able to write Kinect apps for PC in Visual Basic, C#, and C++, and they’re showing off basic coding now… with just a few minutes of work in Visual Studio, they had a program that could draw lines using the wave of a hand.
Update 2: Okay, we just saw some straight-up Minority Report fun here — a guided astronomical tour of the universe controlled by Kinect, and a motorized lounge chair! Connection permitting, we’ll have video up soon.
Microsoft details Kinect SDK for Windows PC, promises ‘robust skeletal tracking’ (update) originally appeared on Engadget on Wed, 13 Apr 2011 12:54:00 EDT. Please see our terms for use of feeds.
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US Twitter use will continue to grow through 2013, although usage levels and growth rates will be modest compared with earlier forecasts. Still, Twitter will remain a strong force within the social media ecosystem and a viable venue for marketers targeting youthful, engaged audiences.