Source: http://blog.compete.com/2011/06/30/summer-cinema-smash-or-site-traffic-stinker/

movie theatre marquee

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office earnings.

It also began the era of extreme (read: shameless) Hollywood marketing. On May 6, 2011 Thor was released, grossing 65 million dollars in its first weekend, and going on to earn more than 430 million dollars worldwide. We’re now deep into the summer blockbuster season.

So it got me wondering: are major studios using their mega movies to drive traffic to their websites?

uvs to major movie studios

Over the last two years, it looks like they’ve rarely gotten more than a million unique visitors in a month, with one glaring exception: Warner Brothers, which consistently gets over 2 million UVs a month. Half-Blood Prince was the second highest grossing film of 2009 behind movie mammoth Avatar, and Sherlock Holmes was at number 8. Because these films were driving WB’s traffic up so much, why weren’t other studios benefiting from their movies’ hype? Avatar is the highest grossing film of all time, but it did nothing for Fox’s UVs in December 2009. I realized that unlike WB, other studios don’t host their movies on subdomains—they set up new sites specifically for each movie.

So how do these sites stack up? Here are five of the six top grossing movies domestically this year. Each has a significant spike in daily reach right around their release date.

daily reach for summer movie sites

After just a few days, though, the sites become almost obsolete. Even The Hangover Part II, WB’s subdomain, falls to almost nothing. So then what is it keeping Warner Bros. at the top of the internet game? If it’s not blockbusters bringing in hundreds of millions, what is it?

uvs to warner brothers sites

Ellen DeGeneres’ show seems to drive about half of Warner Bros’ traffic.

I guess daytime TV is a blockbuster, too.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Source: http://blog.compete.com/2011/06/29/kantar-medias-compete-releases-ranking-of-top-50-websites-for-may-2011/

IPO Fever and Big News Stories Fuel Healthy Gains in Site Traffic

BOSTON, MA–(Marketwire) – Kantar Media’s Compete today released its ranking of the top 50 websites for May 2011. Significant changes during the month included traffic increases to LinkedIn.com, Groupon.com and Skype.com amid speculation about IPOs and acquisitions. Also of note, explosive growth in traffic to online news sites, presumably driven by the bin Laden capture, the Schwarzenegger flap, Oprah’s farewell and the American Idol finale.

IPO Fever
IPO fever dominated the headlines in May, with more activity than any time since November 2007. The spotlight was foremost on LinkedIn.com, which had 19.3 million unique visitors (UVs) in May, rising 19.28 percent month-over-month (M-O-M) and 49.5 percent since May 2010.

While Groupon.com didn’t officially file until June, its headlines in May attracted 29.1 million UVs to the site — a 22.7 percent lift for the month and a staggering 532.3 percent increase for the year.

Pandora.com, another June IPO filer, was also lifted by IPO speculation; it had 12.3 million UVs in May, taking its Y-O-Y growth total to 78 percent.

On the Market
Skype.com was purchased by Microsoft in May for an estimated $8.5 billion. The site’s traffic rose 17.23 percent in May to almost 9.8 million UVs — a 102.32 percent jump from May 2010.

In May, MySpace.com attracted 30.79 million UVs. In spite of this relatively high volume of UVs, MySpace has been in a pattern of decline for more than a year. The site was down 6.34 percent for the month and dropped 54.47 percent for the year. With MySpace for sale, how will these numbers affect its sale price?

News Explodes
Online news sites were abuzz in May, fueled by three major stories: the long-awaited apprehension of terrorist Osama bin Laden, revelations of infidelity surrounding former California “Governator” Schwarzenegger, and the finales of Oprah and American Idol. Top movers in May were Reuters.com (+48.07 percent), NBC.com (+45.19 percent), WashingtonPost.com (+40.74 percent), NYDailyNews.com (+33.56 percent) and CNN.com (+22.15 percent).

One to Watch: SpeedDate.com
SpeedDate.com has accelerated from nearly 900,000 UVs in May 2010 to 10.3 million UVs in May 2011. Time will tell whether the site can continue on this steep growth trajectory.

Information regarding top 50 websites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at lstreisfeld@compete.com.

Rank Site Unique Visitors Monthly Change Yearly Change
1 google.com 155,929,941 3.86% 4.23%
2 facebook.com 142,666,563 3.44% 15.26%
3 yahoo.com 141,861,921 3.34% 5.79%
4 youtube.com 126,637,712 2.62% 21.98%
5 bing.com 90,282,643 3.97% 53.85%
6 wikipedia.org 84,962,977 4.69% 9.05%
7 amazon.com 79,577,193 6.13% 17.62%
8 msn.com 78,180,302 5.94% 19.03%
9 live.com 75,262,365 4.00% 10.53%
10 ebay.com 73,219,752 4.71% -4.66%
11 blogspot.com 72,364,838 9.74% 21.76%
12 microsoft.com 65,273,565 5.00% 18.59%
13 craigslist.org 60,945,152 5.99% 1.69%
14 ask.com 60,508,539 11.01% -0.75%
15 go.com 53,189,099 7.44% 28.73%
16 about.com 49,869,847 4.53% 8.12%
17 walmart.com 49,026,977 5.78% 17.34%
18 aol.com 48,723,511 3.87% 7.03%
19 ehow.com 44,686,864 -2.77% 43.74%
20 answers.com 42,144,991 -0.31% 38.73%
21 mapquest.com 40,708,190 10.92% -0.45%
22 target.com 38,703,955 6.98% 23.37%
23 weather.com 35,887,766 6.40% 12.18%
24 wordpress.com 35,501,735 6.10% 11.27%
25 netflix.com 34,515,213 4.18% 44.54%
26 paypal.com 32,516,219 2.03% 13.98%
27 apple.com 32,405,465 4.19% 24.72%
28 myspace.com 30,791,215 -6.34% -54.47%
29 adobe.com 29,518,309 -5.02% 9.01%
30 groupon.com 29,171,931 22.73% 532.30%
31 twitter.com 28,741,503 4.50% 1.79%
32 cnn.com 28,510,841 22.15% 5.87%
33 chase.com 27,887,877 5.51% 15.37%
34 bankofamerica.com 27,292,838 6.32% 16.06%
35 att.com 26,950,931 4.69% 13.74%
36 imdb.com 26,524,510 11.51% 1.15%
37 yellowpages.com 25,382,208 28.95% 87.12%
38 huffingtonpost.com 22,981,934 29.64% 81.54%
39 bestbuy.com 22,860,784 16.10% 10.06%
40 flickr.com 22,794,460 5.95% -8.44%
41 comcast.net 21,944,142 9.30% 70.01%
42 homedepot.com 21,353,622 10.96% 14.28%
43 sears.com 20,776,855 7.38% 39.13%
44 bizrate.com 20,596,011 17.29% 69.21%
45 photobucket.com 20,210,220 -1.53% -30.04%
46 lowes.com 20,161,083 12.32% 34.60%
47 wellsfargo.com 19,803,882 10.12% 43.80%
48 comcast.com 19,693,727 7.25% 63.07%
49 jcpenney.com 19,668,770 1.11% 39.14%
50 verizonwireless.com 19,615,026 6.37% 14.68%

About Compete
Kantar Media’s Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.

, , , , , , , , , , , , , , , , , , ,

Source: http://blog.compete.com/2011/06/30/summer-cinema-smash-or-site-traffic-stinker/

movie theatre marquee

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office earnings.

It also began the era of extreme (read: shameless) Hollywood marketing. On May 6, 2011 Thor was released, grossing 65 million dollars in its first weekend, and going on to earn more than 430 million dollars worldwide. We’re now deep into the summer blockbuster season.

So it got me wondering: are major studios using their mega movies to drive traffic to their websites?

uvs to major movie studios

Over the last two years, it looks like they’ve rarely gotten more than a million unique visitors in a month, with one glaring exception: Warner Brothers, which consistently gets over 2 million UVs a month. Half-Blood Prince was the second highest grossing film of 2009 behind movie mammoth Avatar, and Sherlock Holmes was at number 8. Because these films were driving WB’s traffic up so much, why weren’t other studios benefiting from their movies’ hype? Avatar is the highest grossing film of all time, but it did nothing for Fox’s UVs in December 2009. I realized that unlike WB, other studios don’t host their movies on subdomains—they set up new sites specifically for each movie.

So how do these sites stack up? Here are five of the six top grossing movies domestically this year. Each has a significant spike in daily reach right around their release date.

daily reach for summer movie sites

After just a few days, though, the sites become almost obsolete. Even The Hangover Part II, WB’s subdomain, falls to almost nothing. So then what is it keeping Warner Bros. at the top of the internet game? If it’s not blockbusters bringing in hundreds of millions, what is it?

uvs to warner brothers sites

Ellen DeGeneres’ show seems to drive about half of Warner Bros’ traffic.

I guess daytime TV is a blockbuster, too.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Source: http://www.businessinsider.com/chart-of-the-day-aol-google-yahoo-facebook-market-cap-per-unique-visitor-2011-5

AOL CEO Tim Armstrong likes to remind people that AOL sites are the fifth most trafficked in the United States. Only Google, Facebook, Yahoo, and Microsoft sites beat AOL’s 118 million unique visitors in March. Google, in first, had 176 million.

Armstrong also likes to point out how AOL, with a $2 billion market cap, is entirely dwarfed by the other four companies in that group. Yahoo is worth $25 billion, Facebook, $60 billion, and Google $176 billion.

Armstrong says this demonstrates AOL’s huge opportunity. Maybe. Or maybe it demonstrates a hugely blown opportunity. Or both.

But one thing is clear: With the traffic AOL has, if Armstrong can get the monetization engine running, there’s enormous upside.

We left Microsoft off the chart below, because it’s not an online-only business.

chart of the day, aol, google, facebook, yahoo, market cap per unique visitor, my

Follow the Chart Of The Day on Twitter: @chartoftheday

For the latest tech news, visit SAI: Silicon Alley Insider. Follow us on Twitter and Facebook.

Join the conversation about this story »

See Also:

, , , , , , , , , , , , , , , , ,