Source: http://www.businessinsider.com/chart-of-the-day-facebook-time-2011-9

Facebook’s domination of time spent on the web is absolutely astonishing.

A new report on social media from Nielsen shows U.S. users spent 53.5 billion minutes on Facebook in May, which is more time than was spent on the next four biggest sites.

(If you include YouTube with Google, then it’s more time than the next three biggest sites.)

 chart of the day, web brands, time spent may 2011, sep 2011

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Source: http://www.businessinsider.com/chart-of-the-day-netflix-subscribers-2011-9

Netflix has more subscribers than any single cable company, a number that is up 10 million from last year. That’s impressive.

But perhaps not as impressive as the 80 million the major cable companies boast as a collective. That figure could explain why Starz walked away.

“For now, they may be in a better position to make Starz money than Netflix is — even if Netflix reportedly offered more than $300 million per year for Starz content,” Dan Frommer writes.

In the coming months, we will see if Starz made the right call.

chart of the day, video subscribers, sep 2011

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Source: http://blog.compete.com/2011/08/05/online-flower-traffic-blooms-for-mothers-day/

Photo Credit: muffet, flickr.

Online flower marketers experienced another great Mother’s Day season.   Traffic to these sites grew by a healthy 7% from May 2010 to May 2011. 

The online flower business is a great example of how small, mom and pop businesses might have been given new life thanks to the web.  A flower shop in a drab storefront can be re-energized thanks to sites such as Teleflora.

As you can see, the sites are hugely dependent on the Valentine’s and Mother’s Day holidays.  Outside of that, traffic is respectable but significantly lower.

One of the more fascinating trends to look at over this past Mother’s Day holiday is the range of cross-shopping that went on across online flower marketing sites.

FTD.com, which has the most loyal followings and largest volumes in the competitive set, saw it’s customer cross-shopping rate double this year.  Meanwhile, sites such as Proflowers, BloomsToday and 1-800 Flowers saw an improvement in customer loyalty during the Mother’s Day flower buying season.

You have to wonder just how much more these sites can continue to grow in their current form.  The seasonality issue is challenging.  Right now, the sites are all focused on delivering fresh-cut flowers and other gifts to celebrate a special occasion.

As a recent homebuyer, I would not mind seeing more attention paid to outdoor plants and trees.  The products are subtly marketed on sites, but the marketing is not prominently displayed.  Imagine being able to log onto 1800flowers.com and create a “gift registry” of plants and trees that you wanted for a housewarming gift.  Friends could log on and arrange to have them delivered the same day as a housewarming celebration.

What about ordering vegetable plants for mom’s garden during the upcoming summer as a Mother’s Day gift?  The opportunities are endless out there to either increase the average order value and to shift consumer mindset from holidays and birthdays to other life events / purposes.

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Source: http://www.marketingcharts.com/direct/yahoo-core-search-queries-drop-13-in-june-18321/

Core search queries conducted by US web users on Yahoo dropped 13%, from almost 3.79 billion in May 2011 to about 3.28 billion in June 2011, according to comScore qSearch data. Yahoo retained its number two ranking among US search providers for core search queries.

Microsoft Core Search Queries Rise 5% Although Microsoft (including the Bing search [...]

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Source: http://www.marketingcharts.com/direct/smartphones-generate-2-in-3-connected-device-impressions-18333/

Smartrphones generated about two in three (65%) connected device impressions on the Millennial Media network during June 2011, according to the July 2011 Millennial Media Mobile Mix. Feature phones generated 17% and other connected devices generated the remaining 18%.

Smartphone share actually decreased 3% from 67% in May 2011, while feature phone and connected device shares [...]

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Source: http://blog.compete.com/2011/06/30/summer-cinema-smash-or-site-traffic-stinker/

movie theatre marquee

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office earnings.

It also began the era of extreme (read: shameless) Hollywood marketing. On May 6, 2011 Thor was released, grossing 65 million dollars in its first weekend, and going on to earn more than 430 million dollars worldwide. We’re now deep into the summer blockbuster season.

So it got me wondering: are major studios using their mega movies to drive traffic to their websites?

uvs to major movie studios

Over the last two years, it looks like they’ve rarely gotten more than a million unique visitors in a month, with one glaring exception: Warner Brothers, which consistently gets over 2 million UVs a month. Half-Blood Prince was the second highest grossing film of 2009 behind movie mammoth Avatar, and Sherlock Holmes was at number 8. Because these films were driving WB’s traffic up so much, why weren’t other studios benefiting from their movies’ hype? Avatar is the highest grossing film of all time, but it did nothing for Fox’s UVs in December 2009. I realized that unlike WB, other studios don’t host their movies on subdomains—they set up new sites specifically for each movie.

So how do these sites stack up? Here are five of the six top grossing movies domestically this year. Each has a significant spike in daily reach right around their release date.

daily reach for summer movie sites

After just a few days, though, the sites become almost obsolete. Even The Hangover Part II, WB’s subdomain, falls to almost nothing. So then what is it keeping Warner Bros. at the top of the internet game? If it’s not blockbusters bringing in hundreds of millions, what is it?

uvs to warner brothers sites

Ellen DeGeneres’ show seems to drive about half of Warner Bros’ traffic.

I guess daytime TV is a blockbuster, too.

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Source: http://www.marketingcharts.com/direct/tweeters-more-engaged-with-tv-shows-18253/

A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they’re watching than Facebook users who log in during a TV show, according to May 2011 data from TVGuide.com. The “TVGuide.com User Research Study” indicates 50% of Twitter users discuss a show they are watching, one-third more [...]

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Source: http://blog.compete.com/2011/06/30/summer-cinema-smash-or-site-traffic-stinker/

movie theatre marquee

36 years ago, Stephen Spielberg released Jaws during a traditionally quiet time of the year for the box office. It took in seven million dollars that opening weekend, and became the highest grossing film of all time until Star Wars debuted two years later. What followed was a new era of Hollywood, a period in which the summer quarter would account for 40 percent of the entire year’s box office earnings.

It also began the era of extreme (read: shameless) Hollywood marketing. On May 6, 2011 Thor was released, grossing 65 million dollars in its first weekend, and going on to earn more than 430 million dollars worldwide. We’re now deep into the summer blockbuster season.

So it got me wondering: are major studios using their mega movies to drive traffic to their websites?

uvs to major movie studios

Over the last two years, it looks like they’ve rarely gotten more than a million unique visitors in a month, with one glaring exception: Warner Brothers, which consistently gets over 2 million UVs a month. Half-Blood Prince was the second highest grossing film of 2009 behind movie mammoth Avatar, and Sherlock Holmes was at number 8. Because these films were driving WB’s traffic up so much, why weren’t other studios benefiting from their movies’ hype? Avatar is the highest grossing film of all time, but it did nothing for Fox’s UVs in December 2009. I realized that unlike WB, other studios don’t host their movies on subdomains—they set up new sites specifically for each movie.

So how do these sites stack up? Here are five of the six top grossing movies domestically this year. Each has a significant spike in daily reach right around their release date.

daily reach for summer movie sites

After just a few days, though, the sites become almost obsolete. Even The Hangover Part II, WB’s subdomain, falls to almost nothing. So then what is it keeping Warner Bros. at the top of the internet game? If it’s not blockbusters bringing in hundreds of millions, what is it?

uvs to warner brothers sites

Ellen DeGeneres’ show seems to drive about half of Warner Bros’ traffic.

I guess daytime TV is a blockbuster, too.

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Source: http://www.engadget.com/2011/06/18/microsoft-to-malware-your-autorunning-days-on-windows-are-numbe/

Beware, malware. The Windows AutoRun updates for Vista and XP SP3 that Microsoft released in February have so far proven successful in thwarting your file corrupting ways. Although Windows 7 was updated to disable AutoPlay within AutoRun for USB drives — freezing the ability for a virus to exploit it — the aforementioned versions had remained vulnerable up until right after January. Fast-forward to the period between February and May of this year, and the updates have reduced the number of incidents by 1.3 million compared to the three months prior for the supported Vista and XP builds. Amazingly, when stacked against May of last year, there was also a 68 percent decline in the amount of incidents reported across all builds of Windows using Microsoft’s Malicious Software Remove Tool. There’s another fancy graph after the break to help illustrate, and you’ll find two more along with a full breakdown by hitting the source link down under.

Continue reading Microsoft to malware: your AutoRunning days on Windows are numbered

Microsoft to malware: your AutoRunning days on Windows are numbered originally appeared on Engadget on Sat, 18 Jun 2011 21:17:00 EDT. Please see our terms for use of feeds.

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Source: http://blog.compete.com/2011/06/16/may-2011-search-market-share-report/

search engines
search market share May 2011

  • Search query volume across the 5 engines picked up slightly in May (up 2.5% from April), driving small shifts in search market share.
  • Google’s share of the search market declined by 0.2ppts, although its query volume increased by 2.3%.
  • While Microsoft’s share of the search market declined by 0.1ppt, the growth of Yahoo! by 0.5ppts resulted in an increase for Bing Powered engines M-O-M.
  • Yahoo! experienced the largest growth in queries, driving a 0.5ppt M-O-M increase in share.
  • All 5 engines saw slight increases in the number of unique visitors from April to May except for AOL which remained flat.
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