IDC and Gartner: Lenovo leaps past Dell for second place, still trails HP for the gold originally appeared on Engadget on Mon, 17 Oct 2011 07:37:00 EDT. Please see our terms for use of feeds.
Though Steve Jobs was always seen as the cool innovator, for a long time Gates and Microsoft were the winners in business.
Microsoft’s success ate at Jobs. It became the world’s most valuable company, and Gates the world’s richest man, because “Windows just copied the Mac,” as Jobs put it in his 2005 commencement speech at Stanford.
Upon returning to Apple in 1997 he told the faithful, “We have to let go of this notion that for Apple to win, Microsoft has to lose.” Once Jobs and Apple did that, and began focusing on iPods, iPhones, and iPads, the company’s earnings and valuation soared.
After years of fighting as an underdog, Apple’s market cap blew by Microsoft‘s last year, making it the world’s most valuable tech company.
Jobs and Apple had finally and definitively triumphed over Microsoft. It’s fitting Jobs was able to enjoy that in the last year of his life.
Did he need market approval? Probably not. But you know he loved getting it.
In reaction to Jobs’ death, Gates was as gracious as could be. He wrote, “The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.”
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Gather ’round, everyone, because a fresh batch of ComScore numbers has just arrived. According to the research firm, Android remains in firm control of the smartphone platform market, commanding 43.7 percent, followed by Apple (27.3 percent) and RIM (19.7 percent). In fact, Google extended its share by nearly two points over last month’s figures, while Apple’s iOS grew by just 0.3 points, but further distanced itself from RIM, which now sits 7.6 points behind. On the manufacturing side of the equation, Samsung remains top dog, accounting for 25.3 percent of all mobile subscribers (including both smartphone and feature phone users), followed by LG (21 percent) and Motorola (14 percent). Apple, meanwhile, sits a distant fourth, at 9.8 percent, followed by RIM, which rounds out the top five with 7.1 percent market share. Number crunchers can find more fodder in the full PR, after the break.
ComScore: Android extends lead over Apple, holds 44 percent of smartphone market originally appeared on Engadget on Thu, 06 Oct 2011 07:27:00 EDT. Please see our terms for use of feeds.
Below you can see Nielsen’s subscriber share numbers. On the left are the total subscriber share numbers. On the right is the subscriber share numbers for the three months ended in August, which is a better predictor of the future of the market.
As you can see, in the three month period 56% of buyers opted for Android, versus just 28% for Apple. Rough for Apple, but if there’s a positive in there, it’s that Apple’s subscriber share is holding steady while Android eats up BlackBerry share and share from “other”.
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In a recent report from Nielsen, Google snagged 40 percent of the smartphone market, while Apple captured approximately 28 percent — up just barely .01 percentage point from last year. This report coincides with findings filed earlier this week by ComScore, citing Google with 41.8 percent market share and Apple with 27 percent, up one whole percentage point from last year. Diving a bit deeper, Nielsen found that around 33 percent of people planning to buy a smartphone in the next year want an iPhone, while another 33 percent would prefer an Android. The tie between those who want an Android v. an iOS phone fluctuated when Nielsen asked the “early adopters” within the group what kind of phone they are hoping to cop. 40 percent of “innovators” said they would like a phone on Google’s OS, while 32 percent want a bite of the Apple — leaving a mere 28 percent of self-proclaimed tech junkies desiring something else, like a BlackBerry or Windows Phone. Perhaps these figures are an indication that Google will remain on top for 2012, or will there be an upset? Only time will tell.
Nielsen confirms Android on top, buyers split on next smartphone originally appeared on Engadget on Thu, 01 Sep 2011 20:18:00 EDT. Please see our terms for use of feeds.
Facebook users spend most of their time in the News Feed, the river of information about your friends, and comparatively very little (just 10%) using apps according to a comScore report on how people use Facebook.
This is interesting because the biggest app company, Zynga, filed to go public, and more generally because tons of Facebook apps are getting zillions of VC money all the time.
If people spend so little time on Facebook apps, why the excitement?
First of all, 10% of usage on Facebook, the second biggest site in the world, is still a huge market.
And also almost certainly because those who do use apps, use them a lot. Social games are a perfect example: not everyone plays them, but those who do, play them a lot. And a smaller minority pay for virtual goods in those games, but that minority pays enough to fund a thriving social games industry.
It’s definitely possible to build big businesses on the Facebook platform. But those numbers are a useful reality check: Facebook isn’t becoming a new internet, with Facebook apps replacing websites, as some fear. People still overwhelmingly use Facebook for what it’s designed for: knowing what our friends are up to.
But more impressive: it captured two-thirds of all profits in the mobile phone business last quarter, according to statistics from Asymco.
The iPad is already the second biggest part of Apple’s business as measured by revenue after less than two years on the market. In the June quarter, the iPad generated $6 billion in revenue versus the Mac which generated $5 billion.
The real story for Apple continues to be the iPhone which did $13.3 billion in sales for the quarter. The iPhone and iPad are now 66% of Apple’s sales, impressive considering how relatively new the products are.
The Scion brand was among the first “alternative” automotive youth brands in the US. Highest-ever monthly sales were 19,252 units in August 2006, but Scion may have lost its soul since. In 2010 (before any earthquake-related shortages), sales averaged 3,800 units a month. Compete assessed key drivers of Scion sales (shoppers and conversion) to help reveal the drivers of Scion’s off-pace results, and fielded a survey on consumer perceptions of Scion.
Missing the Shopper Recovery
The number of unique Scion shoppers at the brand level has trended down over the past 30 months. (Unique means shoppers of more than one Scion model are counted only once at the brand level). Fewer shoppers in 2009 could be related to the recession, which impacted everyone. Through the first half of 2009, Scion’s Share of Market Interest (SMI) was fairly steady, meaning its shopper volumes tracked with the market. But as market shopper volume has recovered since then, Scion’s has not: its SMI was near a period low in June 2011. Keep in mind that vehicle shortages impact sales, not shopping.
Scion More Quirky than Youthful?
To shed light on possible reasons for Scion’s SMI decline, Compete fielded a digital general population survey in June on consumer perceptions of the brand. Over 60% felt they did not know enough about Scion to have an opinion. Of the 39% that offered an opinion, “quirky” and “economical” led results. In a recession, “economical” would seem to help shopping and sales; perhaps “quirky” is overpowering “economical.” “Youthful” was a distant third, potentially leaving Scion with a market hinging on quirky but economical products not quite geared toward younger buyers.
Scion Soul in Context
Kia’s Soul was one of the models that followed in Scion’s footsteps. It has distinctive styling in the boxy genre and a low base price, and its advertising has argualbly been youth-oriented. For context, Compete compared shopper volume for Soul against Scion overall. The volumes are surprisingly similar (meaning that Soul alone has about the same number of shoppers as Scion overall). The strength of Soul may mean that some would-be Scion shoppers instead shopped Soul, or may have shopped Soul in addition to Scion.
Showdown in the Showroom
Despite similar shopper volumes, Soul monthly sales have averaged 37% higher than Scion’s, and have exceed 10,000 units in each of the past four months; Scion averaged 4,850 in the same period. So while Scion and Soul each had the same potential for sales, Kia has been more effective at converting Soul shoppers into Soul buyers. Soul conversion has better Scion’s in all months but one since February 2010.
The good news is that Scion today has the potential to sell more vehicles, based on current shopper volumes (or souls). The bad news is that it has lost shoppers over time in absolute terms and relative to the market, and its ability to convert shoppers into buyers trails potential rivals, like Soul.
Of course there’s more to the story. Logical next steps Scion can investigate to restore sales include the following. These same steps can be used by others looking to launch Scion-compatible products to better understand Scion’s trajectory to date:
- Understand why the market’s shopper growth is not reaching Scion
- Ad effectiveness: Compare SMI to share of voice: coincident drops in both may simply mean Scion was outspent.
- Avoiders: Field a shopper avoider study to in-market consumers of Scion rivals that are not shopping Scion and ask why (lack of awareness, lack of familiarity, etc.).
- Spillover demand: Quantify reverse-cross-shop trends to reveal which rivals’ shoppers are cross-shopping Scion and which are not and how that has changed over time.
- Understand Scion conversion inhibitors
- Benchmarking: Compare Scion conversion trends by model against target rivals.
- Influences: Evaluate conversion relative to core conversion influencers, such as inventory levels, incentives, and other conversion influencers.
- Rival refinement: Evaluate Scion cross-shop data to help reveal the extent to which Scion’s actual rivals are not target rivals, and the extent to which conversion by target or true rivals is impacting Scion conversion.
Not much from a marketshare perspective. The latest comScore data shows Bing’s share is at 14.4%, and it’s not exactly growing like a weed.
If you’re looking for something positive in here from Microsoft’s perspective, it’s that Google’s share has been stalled at 65% in the U.S.
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