According to Ma Bell, AT&T covers 97 percent of all Americans. Of course, that’s including those “one bar of EDGE” places that are uncovered so far as reality’s concerned, but regardless of all that — there’s no denying that AT&T’s LTE launch is on the subdued side. With Verizon rolling out five times more LTE markets this month than AT&T is even launching with, the country’s largest GSM carrier definitely has some catching up to do. Regardless of the standings, the company appears to have (quietly) gone live with five LTE markets as of today, with Chicago, Atlanta, San Antonio, Dallas / Fort Worth and Houston getting first dibs. The source link below takes you to the new coverage map, as well as to a promise from the carrier to expand “4G LTE” (not to be confused with the other 4G, more accurately known as HSPA+) to 15 major metropolitan areas by the year’s end. Notice how rural areas aren’t mentioned, despite plenty of grandstanding near D.C.? Don’t worry, guys — it’s just Rethinking Possible.

[Thanks, Marcus]

AT&T flips 4G LTE live, nearly 97 percent of America wonders where the party is originally appeared on Engadget on Sun, 18 Sep 2011 12:29:00 EDT. Please see our terms for use of feeds.

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How Beyonce Is Bigger Than Hurricanes, Earthquakes and SuperBowl SundayWhen I was a child, there was a number that crudely measured how many people paid attention to something. It was called the Nielsen rating. Perhaps you remember it. Today it’s an unimportant relic that only reveals what was happening.

The VMAs had its biggest show ever this year. A record-breaking 12.4 million people tuned in live. Which actually seems like a very small number, given how many people were talking about it. Because while MTV had a hit with the VMAs, so did Twitter. News of Beyonce’s uterine passenger, which she revealed at the show, generated some 8,868 Tweets per second. It was Twitter’s biggest moment yet. And it shows that the company is sitting on the most valuable advertising data that there is: a way to measure, package and sell unexpected things that we care about right now, in real time.

We used to rely on ratings or audited circulation numbers to determine what people were interested in. Today, we increasingly talk about Tweets Per Second. (And by “we,” I mean the always hungry media maw, smacking its lips in anticipation of sucking marrow from the next micro trend or attention spasm that might convince an otherwise disinterested viewer to flip the channel to 759—or even better, stay there.)

Whenever anything big happens in the news, CNN and Fox News and the networks increasingly break into Twitter mode, reading tweets on the air, talking about how many people are tweeting and generally going into wild-eyed social media mania.

Aside from making Mark Zuckerberg wish he had made status messages public by default from the get-go so that CNN would read Facebook updates on air, it’s revealing in that it shows that even the professional media—the ostensible arbiters of opinion and news—have realized that you and I are no longer paying attention.

We’re more interested in each other. We’re all broadcasting now. I’d prefer to hear what you have to say, especially in aggregate, than tune into Wolf Blitzer. And when it comes to measuring the impact of events, social media ratings matter more than Nielsens, or at least they should, and here’s why.

Twitter is the most important metric of attention. It is not based on past behavior. It is equally capable of measuring scripted events, and the completely unexpected. And it is remarkable because it measures not just consumption, but also interest.

Yes, the Nielsens will tell you how many people watched the VMAs, but social media can tell you how many people actually paid attention. And while maybe you could have foreseen they might be big this year, would anyone have been able to predict that the VMAs—not the Oscars, not the SuperBowl, not the final Shuttle launch—would be the most talked-about television event of the year? Twitter can tell you that. (Facebook should be able to as well.) And it can tell you that as it happens.

In 2008, when it was still a nascent service, Twitter revealed some numbers to me that showed its top events of the previous year, measured in the number of tweets per minute. How Beyonce Is Bigger Than Hurricanes, Earthquakes and SuperBowl Sunday

The chart is a remarkable demonstration of Twitter’s growth. Tweets per minute? How quaint! Tweets are now measured at a faster rate per second than they were just three years ago per minute.

But it’s more interesting to see how consistently interested we are in the unexpected. Because while Twitter has changed greatly in the past three years—from how it works, to the way we access it, to the number of people on it—the things we are simultaneously interested in haven’t changed at all.

Today, Beyonce’s VMA appearance holds the top spots for Tweets per second. Prior to that, the news of the Japanese Women’s World Cup victory held the record. (Likely because it was an event intently watched by two very Twitter heavy countries.) And while it didn’t break a record, the recent east coast earthquake generated 5,500 TPS. In 2008, a presidential debate held the top spot. It knocked off a Japanese earthquake. A Euro 2008 semi final match was the big event prior to that. What all of these events have in common is a certain unpredictability.

The thing about television ratings or audited circulation numbers is that they have never truly been about what we are paying attention to. They were (and are) a way for advertisers to make informed decisions about what to invest in based on what people have paid attention to in the past, as a predictor of future performance. They only measure what has already transpired. This may have been useful for buying chunks of time during a season finale of Dallas, but when something amazing and unexpected happens, there is no good way for an advertiser to catch up with it.

When Twitter measures tweets per second, it measures what people are interested in right now. It measures live attention. And that is very, very valuable. Imagine if, during an earthquake, a QuakeKit ad appeared in your timeline, one that was triggered only when earthquake tweets per second crossed a certain threshold. Tacky? Sure. But you can bet your bottled water it would sell a lot of kits.

This is the promise of real-time conversation, that our interests can be commoditized, live and on the fly. It doesn’t have to be just about Twitter, of course. Facebook and Google+ should be equally capable of measuring, packaging and selling our real-time, trending interest data. But it’s very clear that this new ability to measure what we care about enough to comment on right now, at this very instant, is much more valuable than measurements of past performance or passive consumption.

All the moreso because of how much society has fragmented. We no longer all watch the same four channels, or even tune in to television series at the same time. The only things that seem to capture our simultaneous attention anymore are those that offer the high drama of the unexpected and unknown: sports, politics (itself a sort of sport), provocative live television, and natural disasters that occur with little-to-no warning.

And, of course, Beyonce.

You can keep up with Mat Honan, the author of this post, on Twitter, Facebook, or Google+.

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It's Official: There Are More iPhones Than BlackBerrys (But Android Still Dominates)Smartphones are finally outselling dumbphones, but not everyone’s a winner. ComScore’s latest numbers show that still aren’t looking good for RIM.

After losing 4.2 percent of their market share in the US, they’re down to 24.7 percent vs Apple’s 26.6 percent. Looks like their “superphone” can’t come soon enough.

On the other hand, it seems Google’s Android is doing quite well for itself. In that same 5 month period, it leapfrogged 5.1% to a whopping 38.1%.

It’s also worth noting that despite the launch of WP7, Microsoft lost 1.9% thus continuing it’s downward trajectory towards obsolesence. But who knows, maybe Mango will be sweet enough to lure customers from the shiny Apple. [All Things D]

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A year and change after its launch, Apple’s iPad has established itself as both the progenitor and dominant entity in a new category of device: tablets. A large part of its success has undeniably been down to the enthusiasm shown by developers, who have recently crossed the notable marker of producing 100,000 applications compatible with the device. As is true of the vast app selection on the iPhone, quantity doesn’t guarantee quality, but the abundance of software available for the iPad at least offers a better chance of finding some wheat in amongst the chaff. And as to its competitors, here’s hoping Ice Cream Sandwich and Windows 8 get here before this Apple juggernaut crosses the million mark, eh?

iPad passes the 100,000 apps milestone, rest of the tablet world looks on in disbelief originally appeared on Engadget on Fri, 01 Jul 2011 03:47:00 EDT. Please see our terms for use of feeds.

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The percentage shift in the chart above tells most of the story here. According to Comscore’s latest report, Android’s share of the US smartphone market grew an impressive six percent in the three-month period ending in March to land at 34.7 percent, and RIM took the biggest hit as a result, slipping 4.5 points to a share of 27.1 percent. That’s still enough to keep it ahead of Apple, however, which held its own with a slight gain to 25.5 percent. Both Microsoft and Palm / HP slipped just under a percent each to land in a distant fourth and fifth place, respectively. As for mobile OEMs, things stayed almost identical during the three month period, with Samsung, LG, and Motorola occupying the top three spots, and only Apple seeing any significant gains thanks to the Verizon iPhone launch — although that still wasn’t enough to push it above RIM for the fourth spot. Hit up the source link below for all the numbers.

Comscore report finds widening Android lead in US smartphone market, largely at RIM’s expense originally appeared on Engadget on Sun, 08 May 2011 18:14:00 EDT. Please see our terms for use of feeds.

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LinkedIn is using the food truck phenomenon to publicize the launch of its new social news product, LinkedIn Today. In San Francisco and New York, LinkedIn has hired food trucks to give away coffee at locations around both cities.

The trucks, which you can follow on Twitter here, are emblazoned with advertisements for LinkedIn Today. Similar to the way that food trucks use Twitter to advertise their locations, the LinkedIn Today trucks will be posting their locations in San Francisco and New York, for the entire week on the account.

As we wrote in our initial coverage of the new product, LinkedIn Today delivers the top stories you need to know from your professional network and industry. The social news platform aggregates the most shared news from professionals in your network and allows you to sharestories with your network, specific professionals or on Twitter.

It looks like LinkedIn is ramping up its marketing efforts as it prepares for a public offering in the coming months. Last week, LinkedIn co-founder and chairman Reid Hoffman sent a personalized note to the network’s early users, thanking the first 100,000 and million users for supporting the network in its early days.

Information provided by CrunchBase

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Microsoft should take a page from the launch of Wolfram’s Alpha using social channels.

Wolfram Alpha – 1.6 million google search results

Microsoft Kumo – 624k google search results

wolfram-alpha-search-resultskumo-search-results is launched, but Microsoft is not even launched. So there is NO benefit from all the news coverage.




Search intensity and volume indicates interest of users — Wolfram Alpha is kicking Microsoft butt.


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