Source: http://gizmodo.com/5849026/hp-and-conde-nast-are-creating-an-unholy-union-to-print-magazines-on-your-home-printer-so-you-can-not-read-them-and-waste-paper-and-buy-more-expensive-ink

HP Wants You to Print Magazines with Your Home Printer So You Can Waste More Paper and Buy More InkTwo wrongs don’t make a right. I think I learned that as a 4-year-old. Apparently, HP and Condé Nast skipped out on that life lesson because they’re combining two dying things—print media and printers—to create the unholiest of unions: your HP printer at home will print out Condé Nast magazines for you to read.

It sounds straight out of the webpages of the Onion but it’s true, Condé Nast magazines like Wired, Details, Epicurious, Glamour, Allure, Golf Digest etc. will be “delivered” to people’s personal HP web printers so that they can presumably read them without having to go to the magazine stand. This is real! You schedule when you want to read the mags and your HP printer starts spitting out the pages. (I’m assuming you have to staple the pages together yourself)

I guess this could work in a bizarro world where there is no such thing as tablets or laptops or computers or smartphones or the Internet or common sense but we’re not living in that world! Instead, we live in an era where people are ditching their printers cause they’re useless, people who have printers never print anything because printer ink is ass expensive and print media is dying (which is legitimately sad). But still, combining print and more print is the dumbest thing HP’s done this… month, I guess.

But HP is serious about this. And since they want to revive the printer as some sort of news hub, they’re offering a subscription service for printer ink delivery. It’s like Netflix but for printer ink! Subscriptions for HP Instant Ink will start from $5.99 to $10.99 per month depending on the product line (shipping included). This will not end well. [HP, Image Credit: photographer2222/Shutterstock]


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Source: http://blog.compete.com/2011/09/08/forget-anchovies-hold-the-ppc-seo-management-helps-pizza-company-deliver-to-its-bottom-line/

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza!

Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies.

Using the Keyword Destination tool on Compete.com to get a list of sites referred to by a broad match for the generic keyword “pizza”, I quickly found that Pizzahut.com and Dominos.com were the hands-down winners.  Approximately 16% of all “pizza” related search referrals went to Pizzahut.com and 5.8% went to Dominos.com.

Both Pizzahut and Dominos showed strong consumer brand recognition, as seen by looking at branded vs. non-branded search referral data collected by Compete:

With similar patterns in historical UV traffic, these two brands were ripe for comparison:

You would think that two strongly similar brands would show similar ad spend profiles, but I was surprised to see that visitors referred to Pizzahut.com via a search engine were 1.8X more likely to have reached the site through a paid search link as visitors to Dominos.com.

What’s the difference?

Using Compete.com again to analyze keyword search referrals to the two brands provided a bit more insight:

For the sake of brevity I am just including a few keywords, but the general trend was the same.  Pizzahut seems to struggle to rank for organic traffic for long-tail phrases, even those containing their brand name. Paid search helps augment low SERP placement by artificially ranking Pizzahut ahead of the couponing sites vying for this sort of referral.

The Bottom Line:

While there are certainly more “slices to the pie” that this brief analysis can’t cover, the bottom line is that there is a constant struggle going on behind the scenes between large brands and third party sites looking to ride on their coattails through coupon offerings, referral links, and product reviews.  If you find your manager questioning the value of SEO, consider that the average CPC for a “pizza” broad-match term was $0.63 (source: google adwords keyword estimator), and in Q2-2011 approximately 5 million search referrals were sent to both Pizzahut.com and Dominos.com. Strong SEO efforts can translate into significant savings through reduced ad spend on paid search!


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Source: http://www.businessinsider.com/chart-of-the-day-ipad-traffic-2011-6

It’s been more than a year since Apple’s iPad started shipping, and around the world, it’s still overwhelmingly the only tablet that matters.

ComScore just released a bunch of stats about traffic consumption on non-PC devices in 13 countries, including tablets, smartphones, and other devices, such as the iPod touch.

We analyzed comScore’s data to focus just on tablet usage, and charted the iPad’s traffic share in each country. It was 95% or higher in 12 of the 13 countries, with Android the second-place finisher in most countries (and “other” in Canada, home of RIM).

Of note: China isn’t one of the countries reported by comScore in this data. That could be a market where Android does particularly well. We’ll see. And, of course, plenty more competition is on the way from the likes of HP, Microsoft, etc. But for now, the iPad stands alone.

iPad traffic by country, comScore

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Source: http://www.businessinsider.com/chart-of-the-day-months-of-existing-housing-inventory-2011-6

The housing economy is going to be garbage for a long time.

Why? Per today’s new home sales number, months of housing inventory on the market continues to shoot upward. All this needs to be burned off eventually before the market hits equilibrium, and right now things are going in the wrong direction.

The red line on this chart — via Calculated Risk — tells the grim story.

chart of the day, existing home inventory, june 2011

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Source: http://www.businessinsider.com/sports-chart-of-the-day-mlb-attendance-2011-5

In 2010, attendance in Major League Baseball was down for the third straight year. And early indicators suggest that 2011 will just be more of the same.

If we look at every team and what their attendance was after the same number of home games a year ago, we see that attendance is down 1.9 percent. That doesn’t seem that bad. But at this pace it would be just another step in continuing trend.

But more importantly, we can now see that some teams are suffering much more than others.

So far in 2011, five teams are down at least 10 percent in attendance from the same point a year ago. And one of those teams (Tampa Bay) has a winning record.

MLB Attendance 2010-2011

But attendance isn’t down everywhere. The Blue Jays and Rangers are both up more 30 percent from a year ago.

And also keep in mind that we are dealing with percentages here, not absolute numbers. It is much easier for the Blue Jays to achieve a 44.3 percent increase when they were only averaging 15,000 fans per game at this point last year than it would be for the Yankees who were averaging 45,000 in 2010.

Data through Wednesday. Data via ESPN.com and Baseball-Reference.com

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Source: http://kotaku.com/#!5791565/sued-ps3-hacker-says-hell-never-buy-a-sony-product-again

Sued PS3 Hacker Says He'll Never Buy A Sony Product Again After a court order was issued preventing rapper-turned-hacker George Hotz from ever hacking Sony products again, Hotz is now boycotting the electronics giant’s wares.

As previously posted, Hotz agreed to, basically, never mess around with another Sony product ever again. He’s barred from “unauthorized access to any Sony product under the law”, and will be in deep trouble if he violates a Sony product’s terms of service, “whether or not Hotz has accepted such agreement or terms of use”.

If he’s found to have breached those stipulations, he’s liable to face a $10,000 fine per violation, up to a maximum “cap” of $250,000.

In the wake of this, Hotz is taking part in a Sony boycott. “I am joining the SONY boycott,” Hotz blogged earlier this week. “I will never purchase another SONY product.”

“I encourage you to do the same,” he added. “And if you bought something SONY recently, return it.”

If Hotz was buying Sony products to hack and tinker with, it doesn’t make much sense for him to purchase them. But it’s like he’s rolling over, taking his toys and going home. Not everyone likes what Sony did to Hotz, sure, but then again, not everyone tries to hack Sony products. Some people like to play video games on them.

Even with the order issue settled, Hotz doesn’t seem like he’s ready to let it go. In one of his most recent posts, titled “A New Topic”, Hotz continues to rail on Sony. He now says the focus of the blog will be the Other OS lawsuit. His next post details his appearance in the mainstream media. Go figure.

But why should anyone care what Hotz thinks about this Other OS case? He caved, gave in, agreed he wouldn’t hack Sony products again. Sure, he didn’t get sued for a gajillion dollars, but Sony “won”. Hotz did not.

Writes Hotz, “Basically if Sony does bad things, you better not call them out, or they’ll attempt to make your life hell.”

geohot got sued [Official Site] [Pic]

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