Source: http://www.engadget.com/2011/10/06/digital-video-game-distribution-finds-brick-and-mortar-camping/

Blame it on the economy, or simply chalk it up to a better way of earning revenue, but physical distributors of new video games are beginning to feel some major heat from the scrappy competition. While this mainstay segment still comprises the bulk of sales with $1.44 billion earned in the previous quarter, the combination of digital purchases, subscriptions, downloadable content, social network and mobile games — along with help from rentals and used purchases — now tops $1.74 billion dollars. This news comes from the NPD Group, and while we’re still scratching our heads at the logic of combining second-hand purchases with electronic distribution, it provides a strong indicator of consumers’ changing tastes and preferences (along with their willingness to spend). Does this industry titan simply need a new console or another Call of Duty to maintain supremacy? Perhaps a modest uptick in GDP? Or does this signal the changing of the guard for our favorite electronic pastime? There’s a full PR after the break, where you’re welcome to fire one off in the comments and let us know your take.

[Image courtesy bradleyolin / flickr]

Continue reading Digital video game distribution finds brick and mortar camping, moves in for win

Digital video game distribution finds brick and mortar camping, moves in for win originally appeared on Engadget on Thu, 06 Oct 2011 14:32:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2011/09/01/nielsen-confirms-android-on-top-buyers-split-on-next-smartphone/

In a recent report from Nielsen, Google snagged 40 percent of the smartphone market, while Apple captured approximately 28 percent — up just barely .01 percentage point from last year. This report coincides with findings filed earlier this week by ComScore, citing Google with 41.8 percent market share and Apple with 27 percent, up one whole percentage point from last year. Diving a bit deeper, Nielsen found that around 33 percent of people planning to buy a smartphone in the next year want an iPhone, while another 33 percent would prefer an Android. The tie between those who want an Android v. an iOS phone fluctuated when Nielsen asked the “early adopters” within the group what kind of phone they are hoping to cop. 40 percent of “innovators” said they would like a phone on Google’s OS, while 32 percent want a bite of the Apple — leaving a mere 28 percent of self-proclaimed tech junkies desiring something else, like a BlackBerry or Windows Phone. Perhaps these figures are an indication that Google will remain on top for 2012, or will there be an upset? Only time will tell.

Nielsen confirms Android on top, buyers split on next smartphone originally appeared on Engadget on Thu, 01 Sep 2011 20:18:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2011/04/18/ios-and-android-continue-chipping-away-at-mobile-gaming-market/

Let’s face it — smartphones (namely, iOS and Android devices) are slowly chipping away at the portable gaming market. If you recall, Apple took a nice slice of the market-share pie — and as you’ll notice in the picture above, we’re seeing the same trend this time around. According to data from Flurry and NPD Group, iOS and Android are earning a sizable chunk of the revenue in the portable gaming software sphere, with the Nintendo DS’s dominant market share dropping from 70 percent in 2009 to just 57 percent in 2010 to accommodate the newcomers. We may be seeing the decrease in relative revenue because the PSP and DS are on the way out to make room for the NGP and 3DS — however, this chart speaks only of the current-gen portables. But hey, it’s easy for almost anyone to spend a single buck on a full-fledged game, right? Head past the break for some more videogame revenue stats, if you please.

Continue reading iOS and Android continue chipping away at mobile gaming market, consoles remain strong

iOS and Android continue chipping away at mobile gaming market, consoles remain strong originally appeared on Engadget on Mon, 18 Apr 2011 04:35:00 EDT. Please see our terms for use of feeds.

Permalink TUAW  |  sourceFlurry  | Email this | Comments

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Small Businesses

Source: http://techcrunch.com/2011/04/11/huddlebuy-the-groupon-for-small-businesses-raises-350k-in-angel-funding/

Is there no end to the group buying craze? It seems not and today news comes that Huddlebuy, the ‘Groupon for small businesses’, has raised £350,000 in Angel funding. Those that participated in the round include Alex Chesterman, co-founder of LoveFilm and Zoopla, and well-known Angel Sherry Coutu.

UK-based Huddlebuy is founded by Per Larsen (ex-Apple), Chieu Cao (ex-Microsoft) and Saurav Chopra (ex-Deloite/Yahoo!) and like a typical group buying site, offers discounts – this time aimed at small businesses – through the so-called power of group buying, which in reality is achieved through a sprinkling of economies of scale supported by a heavy dose of social media marketing as offers are designed to go viral.


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Source: http://www.marketingcharts.com/topics/behavioral-marketing/celeb-product-hawkers-fail-to-sway-consumers-10042/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Though the media feeds consumers a constant stream of minutiae about celebrities’ private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn http://www.linkedin.com/users by AdWeekMedia http://www.adweek.com/ finds that most US consumers say they are not at all swayed by celebrity endorsements of products.

When respondents in the survey were asked whether the presence of a celebrity in an ad makes them more likely, less likely or neither more or less likely to buy the product, nearly 8 in 10 (78%) said it doesn’t sway them one way or the other. In fact, only 8% said the presence of a celebrity spokesperson makes them more likely to buy a product. This compares with a significant 12% who actually say it makes them less likely to buy a product.

[image: adweek-linkedin-poll-overall-results-celebrity-ad-favorability-august-2009.jpg]

Additional findings by demographic group:

- Older respondents are especially likely to reject celebrities as spokespeople. Nearly one-quarter (24%) of those ages 55+ say seeing a celeb in an ad makes them less likely to buy a product, vs. just 4% saying it makes them more likely to buy. – Men (15%) are slightly more likely than women (11) to say a celeb deters them from buying a product. – 20% of business owners vs. 11% of people with jobs in the “management” category say the presence celebrities in ads make them less likely to buy.

[image: adweek-linkedin-poll-results-job-titles-favorability-celebrities-august-2009.jpg]

– while 19% of survey participants in “creative” roles said a celeb in an ad makes them less likely to buy. This compares with 8% saying it makes them more likely.

A recent survey by Harris Interactive found that Americans do not consider the occupations of actor, entertainer and athlete to have a great deal of prestige.

*About the survey:* The survey was conducted online in July among a sample of 4,778 LinkedIn users.

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