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	<title>Marketing Science &#187; google</title>
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	<link>http://mktsci.com/blog</link>
	<description>Real-Time Industry Trends, Competitive Analyses, Customer Insights</description>
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		<title>Microsoft Kumo vs Wolfram Alpha &#8211; FIGHT!</title>
		<link>http://mktsci.com/blog/2009/05/microsoft-kumo-vs-wolfram-alpha-fight/</link>
		<comments>http://mktsci.com/blog/2009/05/microsoft-kumo-vs-wolfram-alpha-fight/#comments</comments>
		<pubDate>Tue, 05 May 2009 11:38:13 +0000</pubDate>
		<dc:creator>Augustine Fou</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[6 million]]></category>
		<category><![CDATA[Alpha]]></category>
		<category><![CDATA[alpha search]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[benefit from]]></category>
		<category><![CDATA[bing vs wolfram alpha]]></category>
		<category><![CDATA[butt]]></category>
		<category><![CDATA[com]]></category>
		<category><![CDATA[computational search engine]]></category>
		<category><![CDATA[coverage]]></category>
		<category><![CDATA[coverage search]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google search]]></category>
		<category><![CDATA[intensity]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[Kumo]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[microfost vs wolfram]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[microsoft kumo]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[page]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[social marketing launch]]></category>
		<category><![CDATA[veil]]></category>
		<category><![CDATA[volume]]></category>
		<category><![CDATA[Wolfram]]></category>
		<category><![CDATA[wolfram alpha]]></category>
		<category><![CDATA[WolframAlpha]]></category>
		<category><![CDATA[www]]></category>

		<guid isPermaLink="false">http://go-digital.net/blog/?p=336</guid>
		<description><![CDATA[Microsoft should take a page from the launch of Wolfram&#8217;s Alpha using social channels.
Wolfram Alpha &#8211; 1.6 million google search results
Microsoft Kumo &#8211; 624k google search results

www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.



Search intensity and volume indicates interest of users &#8212; Wolfram [...]]]></description>
			<content:encoded><![CDATA[<h2>Microsoft should take a page from the launch of Wolfram&#8217;s Alpha using social channels.</h2>
<h2><span style="font-weight: normal;">W</span>olfram Alpha &#8211; 1.6 million google search results</h2>
<h2>Microsoft Kumo &#8211; 624k google search results</h2>
<p><img class="alignnone size-full wp-image-340" title="wolfram-alpha-search-results" src="http://mktsci.com/blog/wp-content/uploads/2009/05/wolfram-alpha-search-results.gif" alt="wolfram-alpha-search-results" width="667" height="508" /><img class="alignnone size-full wp-image-341" title="kumo-search-results" src="http://mktsci.com/blog/wp-content/uploads/2009/05/kumo-search-results.gif" alt="kumo-search-results" width="669" height="504" /></p>
<h2>www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.</h2>
<p><img class="alignnone size-full wp-image-339" title="wolfram-compete" src="http://mktsci.com/blog/wp-content/uploads/2009/05/wolfram-compete.gif" alt="wolfram-compete" width="600" height="409" /></p>
<p><img class="alignnone size-full wp-image-338" title="wolfram-referrals" src="http://mktsci.com/blog/wp-content/uploads/2009/05/wolfram-referrals.gif" alt="wolfram-referrals" width="481" height="249" /></p>
<h2><img class="alignnone size-full wp-image-337" title="wolfram-links" src="http://mktsci.com/blog/wp-content/uploads/2009/05/wolfram-links.gif" alt="wolfram-links" width="669" height="535" /></h2>
<h2>Search intensity and volume indicates interest of users &#8212; Wolfram Alpha is kicking Microsoft butt.</h2>
<p><img class="alignnone size-full wp-image-342" title="search-intensity" src="http://mktsci.com/blog/wp-content/uploads/2009/05/search-intensity.gif" alt="search-intensity" width="600" height="607" /></p>
<p><a href="http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/">http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/</a></p>
<p><a href="http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head">http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head</a></p>
<p><a href="http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video">http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video</a></p>
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		<title>no, twitter will NOT be the next google</title>
		<link>http://mktsci.com/blog/2009/03/no-twitter-will-not-be-the-next-google/</link>
		<comments>http://mktsci.com/blog/2009/03/no-twitter-will-not-be-the-next-google/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 11:11:21 +0000</pubDate>
		<dc:creator>Augustine Fou</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[aol]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[twitt(url)y]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter business model]]></category>
		<category><![CDATA[twitter intensity]]></category>

		<guid isPermaLink="false">http://go-digital.net/blog/?p=253</guid>
		<description><![CDATA[Every year around SXSW, there&#8217;s a surge in interest about twitter. This time around people have even gone as far as to proclaim twitter to be &#8220;the next google&#8221; or &#8220;the future of search&#8221; etc.  Bullocks!
Here&#8217;s why:
1) distant from other social networks &#8211; While we are seeing a massive surge in interest and usage of [...]]]></description>
			<content:encoded><![CDATA[<p>Every year around SXSW, there&#8217;s a surge in interest about twitter. This time around people have even gone as far as to proclaim twitter to be &#8220;the next google&#8221; or &#8220;the future of search&#8221; etc.  Bullocks!</p>
<p>Here&#8217;s why:</p>
<p>1) <strong>distant from other social networks</strong> &#8211; While we are seeing a massive surge in interest and usage of twitter, it is still a long way off from the number of users of other social networks; it will take a long time to get to critical mass; and this is a prerequisite for twitter to assail the established habit of the majority of consumers to &#8220;google it.&#8221; &#8212; Google&#8217;s already a verb. </p>
<p>2) <strong>no business model</strong> &#8211; It remains to be seen whether Twitter can come up with a business model to survive for the long haul. Ads with search are proven. Ads on social networks are not. And given the 140-character limit, there&#8217;s hardly any space to add ads. </p>
<p>3) <strong>lead adopters&#8217; perspective is skewed</strong> - Twitter is still mostly lead adopters and techies so far; so the perspectives on its potential may be skewed too positively. As more mainstream users start to use it, we&#8217;re likely to see more tweets about nose picking, waking up, making coffee, being bored, etc&#8230;.  This will quickly make the collective mass of content far less specialized and useful (as it is now). </p>
<p>4) <strong>too few friends to matter</strong> &#8211; Most people have too few friends. Not everyone is a Scott Monty ( <a title="scott monty twitter" href="http://twitter.com/scottmonty" target="_blank">@scottmonty</a> ) with nearly 15,000 followers. So while a user&#8217;s own circle of friends would be useful for real-time searches like &#8220;what restaurant should I go to right now?&#8221; the circle is too small to know everything about everything they want to search on. And even if you take it out to a few concentric circles from the original user who asked, that depends on people retweeting your question to their followers and ultimately someone notifying you when the network has arrived at an answer &#8212; not likely to happen. </p>
<p>5) <strong>topics only interesting to small circle of followers</strong> &#8211; Most topics tweeted are interesting to only a very small circle of followers, most likely not even to all the followers of a particular person. A great way to see this phenomenon is with <a title="twitter intensity" href="http://twitturly.com/" target="_blank">twitt(url)y</a>. It measures twitter intensity of a particular story and lists the most tweeted and retweeted stories.  Out of the millions of users and billions of tweets, the top most tweeted stories range in the 100 &#8211; 500 tweet range and recently these included March 18 &#8211; Apple&#8217;s iPhone OS 3.0 preview event; #skittles; and the shutdown of Denver&#8217;s Rocky Mountain News.  Most other tweets are simply not important enough to enough people for them to retweet. </p>
<p>6) <strong>single purpose apps or social networks go away</strong> when other sites come along with more functionality or when big players simply add their functionality to their suite of services. </p>
<p><img class="alignnone size-full wp-image-254" title="twitter" src="http://mktsci.com/blog/wp-content/uploads/2009/03/twitter.gif" alt="twitter" width="600" height="449" /></p>
<p><img class="alignnone size-full wp-image-255" title="twitturly" src="http://mktsci.com/blog/wp-content/uploads/2009/03/twitturly.gif" alt="twitturly" width="600" height="476" /></p>
<p>Am I missing something here, people?  Agree with me or tell me I&#8217;m stupid <a title="Augustine Fou @acfou" href="http://twitter.com/acfou" target="_blank">@acfou</a>   <img src='http://mktsci.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		</item>
		<item>
		<title>Google&#8217;s new Ajax-powered search results breaks search keyword tracking</title>
		<link>http://mktsci.com/blog/2009/02/googles-new-ajax-powered-search-results-breaks-search-keyword-tracking/</link>
		<comments>http://mktsci.com/blog/2009/02/googles-new-ajax-powered-search-results-breaks-search-keyword-tracking/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 02:49:19 +0000</pubDate>
		<dc:creator>Augustine Fou</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ajax]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://go-digital.net/blog/?p=93</guid>
		<description><![CDATA[Source: http://getclicky.com/blog/150/googles-new-ajax-powered-search-results-breaks-search-keyword-tracking-for-everyone
Thanks Sean&#8230;
 
 a major update that Google is testing has completely broken the ability for any external analytics service like Clicky to determine the search query used by a visitor arriving at your web site. 
 
 Normally when do you a search on Google or any other search engine, the search term used become part of the URL. A search [...]]]></description>
			<content:encoded><![CDATA[<p>Source: <a href="http://getclicky.com/blog/150/googles-new-ajax-powered-search-results-breaks-search-keyword-tracking-for-everyone">http://getclicky.com/blog/150/googles-new-ajax-powered-search-results-breaks-search-keyword-tracking-for-everyone</a></p>
<p>Thanks Sean&#8230;</p>
<p> </p>
<p> <strong>a major update that Google is testing has completely broken the ability for <em>any</em> external analytics service like Clicky to determine the search query used by a visitor arriving at your web site.</strong> </p>
<p> </p>
<p> Normally when do you a search on Google or any other search engine, the search term used become part of the URL. A search for Clicky, for example, gives you this:</p>
<p><a href="http://www.google.com/search?q=clicky">http://www.google.com/search?q=clicky</a></p>
<p>When someone clicks a search result on that page, that URL above is sent as the &#8220;referrer&#8221; to the target site. An analytics app running on the target site can parse the referrer string and extract the word &#8220;clicky&#8221;, and store that as a search that occured for that site. This is obviously very useful.</p>
<p>Here&#8217;s what the new search result URLs look like with the new &#8220;Ajax&#8221; feature:</p>
<p><a href="http://www.google.com/#q=clicky">http://www.google.com/#q=clicky</a></p>
<p>See how there&#8217;s a hash mark # in there now, and the &#8220;q=test&#8221; is after it? The problem is that web browsers don&#8217;t send anything after the # in the referrer string. This means organic searches from Google will now show up as just &#8220;http://www.google.com/&#8221;, with no search parameters. In other words, no analytics app can track these searches anymore.</p>
<p> </p>
<p>Continue reading <a title="google's ajax powered search breaking keyword tracking" href="http://getclicky.com/blog/150/googles-new-ajax-powered-search-results-breaks-search-keyword-tracking-for-everyone" target="_blank">Google&#8217;s AJAX powered search</a></p>
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