Source: http://www.businessinsider.com/google-move-2011-10


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What’s the next big move for Google?

We’re not sure, but multiple ad tech industry sources think Google is about to buy Akamai.

We’ve been chasing a rumor that Google is about to make a big ad tech acquisition. The one name that kept coming back at us was Akamai.

At this point, it’s mostly just a rumor, but almost a dozen sources inside and outside of Google are telling us that they’ve at least heard about a looming Google-Akamai deal.

Then again, Akamai is one of those companies that’s always mentioned as a take over target. Also:  a high-level source at Akamai that we talked to shot down Google speculation.

Still, all of our sources think Akamai would be a good fit for Google.

There are two reasons.

REASON ONE: Akamai is sitting on a trove of valuable data that Google could use to vastly improve its business. Akamai delivers video and knows what people are watching, when they’re watching it, and how they’re watching it.  

Google could use that information to improve search, video, display, everything. There’s a huge risk in “sniffing” the data from Akamai to influence other parts of Google as one source put it. Google would have too much information, and it would have even more government regulation.

akamREASON TWO: Akamai’s stock has been crushed in the last year. It’s off by 50%, so the company could be had for a decent price. A recent Bloomberg article speculated Akamai would sell for $7.4 billion or more.

If you know what Google is interested in buying, email us at jyarow@businessinsider.com or call Jay Yarow at 646.376.6037.

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Source: http://www.engadget.com/2011/10/06/comscore-android-extends-lead-over-apple-holds-44-percent-of-s/

Gather ’round, everyone, because a fresh batch of ComScore numbers has just arrived. According to the research firm, Android remains in firm control of the smartphone platform market, commanding 43.7 percent, followed by Apple (27.3 percent) and RIM (19.7 percent). In fact, Google extended its share by nearly two points over last month’s figures, while Apple’s iOS grew by just 0.3 points, but further distanced itself from RIM, which now sits 7.6 points behind. On the manufacturing side of the equation, Samsung remains top dog, accounting for 25.3 percent of all mobile subscribers (including both smartphone and feature phone users), followed by LG (21 percent) and Motorola (14 percent). Apple, meanwhile, sits a distant fourth, at 9.8 percent, followed by RIM, which rounds out the top five with 7.1 percent market share. Number crunchers can find more fodder in the full PR, after the break.

Continue reading ComScore: Android extends lead over Apple, holds 44 percent of smartphone market

ComScore: Android extends lead over Apple, holds 44 percent of smartphone market originally appeared on Engadget on Thu, 06 Oct 2011 07:27:00 EDT. Please see our terms for use of feeds.

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Source: http://gizmodo.com/5845243/chromes-about-to-knock-firefox-to-third-place

Chrome's About to Knock Firefox to Third PlaceInternet Explorer, the old, fat, mad king of the online kingdom still reigns uncontested. But beneath him, a power struggle between Chrome and Firefox, the latter of which has clung to the number two spot. But that’s about to change.

According to internet stats firm StatCounter, Chrome’s grown in use by 50%—and is on track to take the silver medal by December. StatCounter is just one company among many that do the exact same thing, so these figures aren’t ironclad. But the trend definitely is—IE languishes, and Firefox hasn’t done much to excite us in a while. Chrome, on the other hand, at least has Google beating its drum; a luxury afforded by, you know, being owned by megarich Google. The long term trend here—emphasis on long—is the gradual decline of IE. Eventually, I’d expect Firefox and Chrome to take the number one and two spots. It’s just a matter of when, and who’ll be the new king. [ComputerWorld]


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Source: http://www.businessinsider.com/chart-of-the-day-android-vs-ios-2011-9

New smartphone buyers are overwhelmingly choosing Android phones in comparison to iPhones and BlackBerrys, new data from Nielsen reveals.

Below you can see Nielsen’s subscriber share numbers. On the left are the total subscriber share numbers. On the right is the subscriber share numbers for the three months ended in August, which is a better predictor of the future of the market.

As you can see, in the three month period 56% of buyers opted for Android, versus just 28% for Apple. Rough for Apple, but if there’s a positive in there, it’s that Apple’s subscriber share is holding steady while Android eats up BlackBerry share and share from “other”.

But, with the iPhone hitting Verizon, we thought Apple would be in better shape in the U.S. Maybe once the iPhone 5 arrives, we’ll see a tilt? Or, maybe Android keeps running away with this thing.

chart of the day, operating system share, september 2011

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Source: http://gizmodo.com/5844135/does-50-million-users-and-a-1269-traffic-increase-mean-google-%252B-is-now-relevant

Does 50 Million Users And a 1269% Traffic Increase Mean Google + Is Now Relevant? Google + went public last week and its growth has been explosive. So explosive, it has some people wondering if it’s time to take closer look at the social network.

According to Experian Hitwise, traffic to Google+ climbed to 15 million this week, a 1269 percent growth from the 1.1 million visits the week before. And this figure only includes desktop visits, it doesn’t count mobile traffic from Android and iOS devices or people who visit by clicking on the black Google + toolbar.

Traffic is only one metric. Subscriber base is also important and a recent estimate from Paul Allen suggests Google + is adding two million new users each day and now has a subscriber base of almost 50 million users.

Admittedly, these numbers pale in comparison to Facebook, which has 800 million users and is the undeniable King of the Social networking hill. But you have to wonder about the up and coming Google +. Is it time to steal away from Facebook and Twitter and invest some social networking time into Google’s growing network? I’m starting to think it is. [ReadWriteWeb and Paul Allen]


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Source: http://www.businessinsider.com/chart-of-the-day-facebook-time-2011-9

Facebook’s domination of time spent on the web is absolutely astonishing.

A new report on social media from Nielsen shows U.S. users spent 53.5 billion minutes on Facebook in May, which is more time than was spent on the next four biggest sites.

(If you include YouTube with Google, then it’s more time than the next three biggest sites.)

 chart of the day, web brands, time spent may 2011, sep 2011

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Source: http://blog.compete.com/2011/09/08/forget-anchovies-hold-the-ppc-seo-management-helps-pizza-company-deliver-to-its-bottom-line/

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza!

Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies.

Using the Keyword Destination tool on Compete.com to get a list of sites referred to by a broad match for the generic keyword “pizza”, I quickly found that Pizzahut.com and Dominos.com were the hands-down winners.  Approximately 16% of all “pizza” related search referrals went to Pizzahut.com and 5.8% went to Dominos.com.

Both Pizzahut and Dominos showed strong consumer brand recognition, as seen by looking at branded vs. non-branded search referral data collected by Compete:

With similar patterns in historical UV traffic, these two brands were ripe for comparison:

You would think that two strongly similar brands would show similar ad spend profiles, but I was surprised to see that visitors referred to Pizzahut.com via a search engine were 1.8X more likely to have reached the site through a paid search link as visitors to Dominos.com.

What’s the difference?

Using Compete.com again to analyze keyword search referrals to the two brands provided a bit more insight:

For the sake of brevity I am just including a few keywords, but the general trend was the same.  Pizzahut seems to struggle to rank for organic traffic for long-tail phrases, even those containing their brand name. Paid search helps augment low SERP placement by artificially ranking Pizzahut ahead of the couponing sites vying for this sort of referral.

The Bottom Line:

While there are certainly more “slices to the pie” that this brief analysis can’t cover, the bottom line is that there is a constant struggle going on behind the scenes between large brands and third party sites looking to ride on their coattails through coupon offerings, referral links, and product reviews.  If you find your manager questioning the value of SEO, consider that the average CPC for a “pizza” broad-match term was $0.63 (source: google adwords keyword estimator), and in Q2-2011 approximately 5 million search referrals were sent to both Pizzahut.com and Dominos.com. Strong SEO efforts can translate into significant savings through reduced ad spend on paid search!


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Source: http://gizmodo.com/5838458/google-uses-more-power-than-salt-lake-city

Google Uses More Power Than Salt Lake CityGoogle just announced that its data centers use 260 million watts to power Google searches, YouTube videos, Gmails, ads and so on and so on. That’s about a quarter of the output of a freaking nuclear power plant. Or more power than Salt Lake City uses.

Basically, it’s a ridiculous amount of energy, enough to power a city of 100,000 to 200,000 people. For comparison, Salt Lake City, Utah ‘only’ has 186,440 people. Google reasons that it’s okayish to be using that much power because people are actually saving energy by using Google (searching instead of using the library, let’s say). The average Google user’s energy usage is similar to running a 60-watt lightbulb for 3 hours. Not bad for all the cat videos we watch. [NY Times]


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Source: http://www.engadget.com/2011/09/01/nielsen-confirms-android-on-top-buyers-split-on-next-smartphone/

In a recent report from Nielsen, Google snagged 40 percent of the smartphone market, while Apple captured approximately 28 percent — up just barely .01 percentage point from last year. This report coincides with findings filed earlier this week by ComScore, citing Google with 41.8 percent market share and Apple with 27 percent, up one whole percentage point from last year. Diving a bit deeper, Nielsen found that around 33 percent of people planning to buy a smartphone in the next year want an iPhone, while another 33 percent would prefer an Android. The tie between those who want an Android v. an iOS phone fluctuated when Nielsen asked the “early adopters” within the group what kind of phone they are hoping to cop. 40 percent of “innovators” said they would like a phone on Google’s OS, while 32 percent want a bite of the Apple — leaving a mere 28 percent of self-proclaimed tech junkies desiring something else, like a BlackBerry or Windows Phone. Perhaps these figures are an indication that Google will remain on top for 2012, or will there be an upset? Only time will tell.

Nielsen confirms Android on top, buyers split on next smartphone originally appeared on Engadget on Thu, 01 Sep 2011 20:18:00 EDT. Please see our terms for use of feeds.

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Source: http://www.businessinsider.com/facebook-news-feed-apps-2011-7

Facebook users spend most of their time in the News Feed, the river of information about your friends, and comparatively very little (just 10%) using apps according to a comScore report on how people use Facebook. 

This is interesting because the biggest app company, Zynga, filed to go public, and more generally because tons of Facebook apps are getting zillions of VC money all the time.

If people spend so little time on Facebook apps, why the excitement?

First of all, 10% of usage on Facebook, the second biggest site in the world, is still a huge market.

And also almost certainly because those who do use apps, use them a lot. Social games are a perfect example: not everyone plays them, but those who do, play them a lot. And a smaller minority pay for virtual goods in those games, but that minority pays enough to fund a thriving social games industry.

It’s definitely possible to build big businesses on the Facebook platform. But those numbers are a useful reality check: Facebook isn’t becoming a new internet, with Facebook apps replacing websites, as some fear. People still overwhelmingly use Facebook for what it’s designed for: knowing what our friends are up to.

chart of the day, time spent on facebook, may 2011

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