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	<title>Marketing Science &#187; google trends</title>
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	<description>Real-Time Industry Trends, Competitive Analyses, Customer Insights</description>
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		<title>the ephemerality of the Superbowl halo</title>
		<link>http://mktsci.com/blog/2009/02/super-bowl-commercials-lead-to-20-of-googles-top-100-searches/</link>
		<comments>http://mktsci.com/blog/2009/02/super-bowl-commercials-lead-to-20-of-googles-top-100-searches/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 15:44:06 +0000</pubDate>
		<dc:creator>Augustine Fou</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[denny's]]></category>
		<category><![CDATA[Feb 1]]></category>
		<category><![CDATA[february 1]]></category>
		<category><![CDATA[godaddy]]></category>
		<category><![CDATA[google trends]]></category>
		<category><![CDATA[jackinthebox]]></category>
		<category><![CDATA[super bowl porn]]></category>
		<category><![CDATA[superbowl]]></category>
		<category><![CDATA[superbowl porn]]></category>
		<category><![CDATA[superbowl spots]]></category>
		<category><![CDATA[top searches]]></category>
		<category><![CDATA[vizio]]></category>
		<category><![CDATA[vizio hdtv]]></category>

		<guid isPermaLink="false">http://go-digital.net/blog/?p=74</guid>
		<description><![CDATA[ super bowl commercials lead to 20+% of Google&#8217;s top 100 searches Day 1 &#8211; 20 of 100 related to ads Day 2 &#8211; 6 of 100  Day 3 &#8211; 1 of 100 Day 4 &#8211; ZERO   Denny&#8217;s took top honors, securing 3 of the top 20 searches. Vizio also took 3 of the top [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://mktsci.com/blog/2009/02/super-bowl-commercials-lead-to-20-of-googles-top-100-searches/' addthis:title='the ephemerality of the Superbowl halo '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
			<content:encoded><![CDATA[<h1> super bowl commercials lead to 20+% of Google&#8217;s top 100 searches</h1>
<h1>Day 1 &#8211; 20 of 100 related to ads</h1>
<h1>Day 2 &#8211; 6 of 100 </h1>
<h1>Day 3 &#8211; 1 of 100</h1>
<h1>Day 4 &#8211; ZERO</h1>
<p> </p>
<p>Denny&#8217;s took top honors, securing 3 of the top 20 searches. Vizio also took 3 of the top 100. the search halo from TV is well documented. Modern consumers want to and need to do more research. The total reach can be calculated from the  estimated 147 million people who watched the superbowl plus the search volume of each of the top search terms. </p>
<p> </p>
<p> </p>
<p><img class="alignnone size-full wp-image-75" title="feb1-google-trends" src="http://mktsci.com/blog/wp-content/uploads/2009/02/feb1-google-trends1.gif" alt="feb1-google-trends" width="600" height="790" /></p>
<p> </p>
<p>By the day after, the number of commercials still being searched for dropped to 6 of the top 100. But Denny&#8217;s still took 2 of the top 100, Jack in the box too another 2. Vizio 1 and Godaddy 1. </p>
<p> </p>
<p><img class="alignnone size-full wp-image-82" title="feb2-google-trends" src="http://mktsci.com/blog/wp-content/uploads/2009/02/feb2-google-trends1.gif" alt="feb2-google-trends" width="600" height="760" /></p>
<p><img class="alignnone size-full wp-image-100" title="feb3-google-trends" src="http://mktsci.com/blog/wp-content/uploads/2009/02/feb3-google-trends1.gif" alt="feb3-google-trends" width="600" height="748" /></p>
<p>Superbowl porn <a title="super bowl porn, arizona, refund" href="http://www.azstarnet.com/sn/fromcomments/278448.php" target="_blank"> super bowl porn</a> &#8212; accidental clip of porn shown during prime time due to technical glitch or hackers?</p>
<div class="addthis_toolbox addthis_default_style " addthis:url='http://mktsci.com/blog/2009/02/super-bowl-commercials-lead-to-20-of-googles-top-100-searches/' addthis:title='the ephemerality of the Superbowl halo '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>made up words are great for tracking blog buzz and search volume</title>
		<link>http://mktsci.com/blog/2009/01/made-up-words-are-great-for-tracking-blog-buzz-and-search-volume/</link>
		<comments>http://mktsci.com/blog/2009/01/made-up-words-are-great-for-tracking-blog-buzz-and-search-volume/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 13:38:56 +0000</pubDate>
		<dc:creator>Augustine Fou</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[blog buzz]]></category>
		<category><![CDATA[ecoimagination]]></category>
		<category><![CDATA[footlong]]></category>
		<category><![CDATA[footlongs]]></category>
		<category><![CDATA[google insight for search]]></category>
		<category><![CDATA[google trends]]></category>
		<category><![CDATA[made up words]]></category>
		<category><![CDATA[search volume]]></category>

		<guid isPermaLink="false">http://go-digital.net/blog/?p=25</guid>
		<description><![CDATA[can anyone tell when Subway launched their new ad campaign? and GE&#8217;s Ecoimagination brand campaign?     compare this to American Express, which chose the word &#8220;Open&#8221; for their small business credit card. if users DID type in &#8220;american express open&#8221; it might be easier to detect.<div class="addthis_toolbox addthis_default_style " addthis:url='http://mktsci.com/blog/2009/01/made-up-words-are-great-for-tracking-blog-buzz-and-search-volume/' addthis:title='made up words are great for tracking blog buzz and search volume '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
			<content:encoded><![CDATA[<p>can anyone tell when Subway launched their new ad campaign?</p>
<p><img class="alignnone size-full wp-image-45" title="footlongs" src="http://go-digital.net/blog/wp-content/uploads/2009/01/footlongs.png" alt="footlongs" width="593" height="603" /></p>
<p>and GE&#8217;s Ecoimagination brand campaign?</p>
<p> </p>
<p><img class="alignnone size-full wp-image-43" title="ecoimagination" src="http://go-digital.net/blog/wp-content/uploads/2009/01/ecoimagination.gif" alt="ecoimagination" width="631" height="499" /></p>
<p> </p>
<p>compare this to American Express, which chose the word &#8220;Open&#8221; for their small business credit card.</p>
<p><img class="alignnone size-medium wp-image-23" title="open-trend" src="http://go-digital.net/blog/wp-content/uploads/2009/01/open-trend-300x178.gif" alt="open-trend" width="300" height="178" /></p>
<p>if users DID type in &#8220;american express open&#8221; it might be easier to detect.</p>
<p><img class="alignnone size-medium wp-image-24" title="amex-open" src="http://go-digital.net/blog/wp-content/uploads/2009/01/amex-open-300x178.gif" alt="amex-open" width="300" height="178" /></p>
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		<slash:comments>2</slash:comments>
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