Marketing Science » general mills http://mktsci.com/blog Real-Time Industry Trends, Competitive Analyses, Customer Insights Mon, 26 Jul 2010 14:03:45 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Social Media Allows Giants to Exploit Niche Markets http://mktsci.com/blog/2009/07/social-media-allows-giants-to-exploit-niche-markets/ http://mktsci.com/blog/2009/07/social-media-allows-giants-to-exploit-niche-markets/#comments Mon, 13 Jul 2009 12:24:44 +0000 Augustine Fou http://mktsci.com/blog/?p=379 http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15

General Mills No Longer Needs Huge Budgets to Talk to Specific Segments

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CHICAGO (AdAge.com) — The package-goods model has always been a no-brainer: Create a mass-appeal product; distribute it nationally; stoke demand with big-budget, shotgun-style advertising to spray the widest possible market; and hope sales hit the magical $100 million first-year benchmark. But that traditional model is evolving at major marketers such as General Mills.

FULL ARTICLE http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15

]]> http://mktsci.com/blog/2009/07/social-media-allows-giants-to-exploit-niche-markets/feed/ 0 experiential marketing – experiencing the product is more important than ever http://mktsci.com/blog/2009/01/experiential-marketing-experiencing-the-product-is-more-important-than-ever/ http://mktsci.com/blog/2009/01/experiential-marketing-experiencing-the-product-is-more-important-than-ever/#comments Wed, 21 Jan 2009 20:46:16 +0000 Augustine Fou http://go-digital.net/blog/2009/01/experiential-marketing-experiencing-the-product-is-more-important-than-ever/ Avis sponsored rentals (partnership with General Motors)

Stouffers in-flight meals (partnership with American Airlines)

IKEA hotels (partnership with mid- to low-end hotel chain)

Cereal bars (new product development by General Mills)

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