Source: http://www.businessinsider.com/facebook-news-feed-apps-2011-7

Facebook users spend most of their time in the News Feed, the river of information about your friends, and comparatively very little (just 10%) using apps according to a comScore report on how people use Facebook. 

This is interesting because the biggest app company, Zynga, filed to go public, and more generally because tons of Facebook apps are getting zillions of VC money all the time.

If people spend so little time on Facebook apps, why the excitement?

First of all, 10% of usage on Facebook, the second biggest site in the world, is still a huge market.

And also almost certainly because those who do use apps, use them a lot. Social games are a perfect example: not everyone plays them, but those who do, play them a lot. And a smaller minority pay for virtual goods in those games, but that minority pays enough to fund a thriving social games industry.

It’s definitely possible to build big businesses on the Facebook platform. But those numbers are a useful reality check: Facebook isn’t becoming a new internet, with Facebook apps replacing websites, as some fear. People still overwhelmingly use Facebook for what it’s designed for: knowing what our friends are up to.

chart of the day, time spent on facebook, may 2011

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Small Businesses

Source: http://techcrunch.com/2011/04/11/huddlebuy-the-groupon-for-small-businesses-raises-350k-in-angel-funding/

Is there no end to the group buying craze? It seems not and today news comes that Huddlebuy, the ‘Groupon for small businesses’, has raised £350,000 in Angel funding. Those that participated in the round include Alex Chesterman, co-founder of LoveFilm and Zoopla, and well-known Angel Sherry Coutu.

UK-based Huddlebuy is founded by Per Larsen (ex-Apple), Chieu Cao (ex-Microsoft) and Saurav Chopra (ex-Deloite/Yahoo!) and like a typical group buying site, offers discounts – this time aimed at small businesses – through the so-called power of group buying, which in reality is achieved through a sprinkling of economies of scale supported by a heavy dose of social media marketing as offers are designed to go viral.


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