Source: http://www.businessinsider.com/chart-of-the-day-cost-of-an-app-2011-7

Last week Apple announced that its 200 million iOS users have downloaded 15 billion applications.

How much money money is Apple making from those 15 billion downloads? Apple wasn’t so forthcoming about that, so we’ll have to rely on this estimate from Piper Jaffray analyst Gene Munster.

Munster says the average selling price of an app in the App Store is $1.44. Of that Apple nets $0.18 after you account for credit card fees and storage/delivery costs.

Since the App Store launched, Apple has earned a net profit of $538 million on paid app sales, estimates Munster. It has spent an additional $246 million on storing and delivering free apps, says Munster, suggesting Apple’s true profit is just $292 million.

Of course, that’s the narrow way of looking how much Apple is making from the App Store. Apple’s vibrant app ecosystem has helped it sell millions of iPhones, iPads, and iPod Touches, helping it earn billions in profits.

chart of the day, cost of an app, july 2011

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Source: http://techcrunch.com/2011/03/29/stocktwits-continues-to-expand-steals-vp-david-putnam-from-yahoo-finance/

StockTwits, a realtime platform for stock traders to share information, has been undergoing a rapid growth spurt of late. According to Quantcast, 465,000 people are now visiting the site per month, which means the company has more than doubled its visitors since early December, when less than 200,000 were checking in to share and trade. This seems largely due to the service’s continuing evolution beyond its TweetDeck roots and creation of its own true investor ecosystem chalk full of video, news and charts — all enabled by an AIR app.

What’s more, the company announced in December that Yahoo would begin pulling data from the StockTwits API and adding it to individual stock pages, complementing the similar deals it had already forged with CNN, MarketWatch, and Bloomberg.

And now it seems that, while Yahoo is pulling data from its API, StockTwits has been busy pulling senior executives from Yahoo’s staff. (I guess turnabout is fair play?) In yet another victory for a company not named Yahoo, David Putnam, who for the past five years has been responsible for global product strategy and management at Yahoo, announced on his blog today that he will be joining StockTwits on April 1 as VP of Product.

This comes on the heels of StockTwits hiring Chris Bullock as its new VP of Corporate Services. Bullock was formerly the senior managing director for global investor relations services at NASDAQ and is charged with bringing investor relations departments to the StockTwits ecosystem.

Putnam, for one, sees a bright future for the up-and-coming stock conversation curator, saying, “StockTwits is big, getting bigger, and going to be huge”. In leaving Yahoo Finance, Putnam is stepping away from, in his words, “the largest financial website in the world”, which he helped to grow to 45 million users a month. Aside from Yahoo’s notorious (and seemingly never-ending) struggles, that’s no easy feat. If StockTwits is hoping to one day take on the big players like Yahoo, nabbing the company’s execs is a great way to start.

As Putnam turns his sights to “helping build the biggest financial idea network in the world”, it will be important for the company to remain focused on building a rabid community and not monthly site traffic.

Investor relations will be a big area for StockTwits going forward, as quite a few companies have started using the service to disseminate information among investors and answer their questions. As part of its features, StockTwits distributes companies’ messages to Bloomberg, Yahoo! Finance, CNN Money and Bing Finance, a big selling point for many companies. If the service can continue to add to its investor relations, we all may be StockTwitting in the near future.


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Source: http://www.emarketer.com/(X(1)S(1gotvubn20o2jfmkm4fab3v1))/Report.aspx?code=emarketer_2000780&AspxAutoDetectCookieSupport=1

US Twitter use will continue to grow through 2013, although usage levels and growth rates will be modest compared with earlier forecasts. Still, Twitter will remain a strong force within the social media ecosystem and a viable venue for marketers targeting youthful, engaged audiences.

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