Today, there are at least five different versions of Android on the market. Many of them are highly customized to allow for new features and device differentiation, but that same customization also makes it harder for vendors to update them to the latest versions.
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Branding is still a useful activity? Reach and frequency is still …
| 5 hours ago by admin Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics. posted Mon, Jul 06 2009. by Young Bean Song MSFT. Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels.…. Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting… go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ |
Viral videos are cool and all, but most of them don’t drive sales …
| 6 Jul 2009 by acfou Source: http://adage.com/digital/article?article_id=135717. Last Week, Brand, Campaign, Agency, Current Week Views*, % Change in Views** … Favorite Sites. Marketing Science –Digital Strategy, Digital Audit Services, Consulting. Meta … go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ |
crispin porter bogusky’s beta site | go-Digital Blog on Digital …
| 6 Jul 2009 by acfou Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting …Copyright © 2008 go-Digital Blog on Digital Marketing • Powered by WordPress · deCoder Theme by webdemar. Clicky. go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ |
Widget, gadget, app – what’s the difference?
| 4 Jul 2009 by acfou no difference. they are all small “windows” in on specific information that users want — eg sports scores, news feeds, local weather, etc. – that users install on pages that they own or control. The difference is what the makers choose … go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ |
What is Web 3.0? Characteristics of Web 3.0 | go-Digital Blog on …
| 23 Jun 2009 by acfou Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting. Meta. Log in · Entries RSS · Comments RSS · WordPress.org. Copyright © 2008 go-DigitalBlog on Digital Marketing • Powered by WordPress … go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ - References |
The Ads Won Awards for Crispin; But Did Nothing for Client …
| 22 Jun 2009 by acfou CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s. 5-bksamestore-062209. Source : http://adage.com/article?article_id=137472 · Bookmark and Share. Monday, June 22nd, 2009 Uncategorized …Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting … go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ |
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Notes from the Field: Made Up Words; Digital Jargonisms
| 27 Jun 2009 by admin web potato – the new couch potato. digital natives – the kids who dont know what newspapers are or what linear TV is. professional malpractice – preaching about digital when you’ve never tweeted or facebooked. go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ |
making claims and alienating people
| 19 Jun 2009 by acfou claims like this are not likely going to get me (or any other user) to switch to IE. go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ |
Notes from the front lines: Facebook advertising metrics and …
| 29 May 2009 by acfou Dr. Fou is Group Chief Digital Officer at Healthcare Consultancy Group a group of agencies within the Omnicom family specializing in pharma and healthcare. He helps clients developdigital marketing programs or improve the efficiency … go-Digital Blog on Digital Marketing – http://go-digital.net/blog/ - References |
But what I found was eye-opening to say the least. Despite the potential of social ads where the social actions of your circle of friends could make the ads more targeted, none of the anticipated positive effects were observed. Despite the promise of mass reach, there was not the corresponding attention or clicks. And despite the use of demographics-based targeting, there was no statistically significant difference between different targets nor the control sample, running during the same time period.
examples include Amazon (reviews of reviews) and MyFaveThings Facebook app (users show what they have and what they want so their friends can simply “buy what he bought”). The concept is simply that modern consumers turn to their peers (instead of advertisers) to get ideas (awareness), advice (consideration), and recommendations (choice) during their purchase process. This can come from direct friends, from experts, or from collections of total strangers. The social actions of these groups help move the potential customer closer to the purchase expeditiously.
a new way to identify customers who are “like minded” — instead of traditional targeting which relies on demographics, behaviour and psychograhics to create “personas” of target customers, we start with search queries, blog comments, forum questions to identify missing links of customers – the bits of information they need to make an informed purchase decision. Then if we see that thousands of people have the same missing link, then they are a cluster to which the same bit of advertising (the answer to the missing link) would be immensely useful.
Many clients have asked about social media benchmarks or social marketing benchmarks. They ask things like how many fans should they have on Facebook? They are concerned if they cannot project 1 million fans on their fan page.
But that is because most clients are coming from a reach and frequency background. Some have moved to unique visitors, pageviews, and time on site. But what is more important today is not that people get to the site or the time they spend, but what they do … so social intensity is a benchmark which captures the quantity and frequency of social actions like sharing, discussing, commenting, voting, etc. All of these actions lead to value that accumulates for other future visitors to the site.
contextual commerce valentines example – reading an article about planning a valentines date – buying flowers, chocolates, champagne, and lingerie all in one place through universal checkout
contextual commerce google search results january 28, 2009
when e-commerce becomes “everyday commerce,” consumer retail will hit $2.7 trillion in the U.S. alone, with the online channel accounting for a larger and larger percentage of completed transactions.
Contextual commerce™ eliminates duplication of spending, provides accurate targeting through understanding the consumers’ online lifestyles™, increases the probability of completing transactions, and provides unprecedented tracking because the entire sales cycle is closed-loop in the same medium.
Dr. Augustine Fou is an expert in digital strategy and social media marketing, with over 15 years of in-the-trenches, hands-on experience. He now serves as digital strategy advisor to global brands and their agencies shifting dollars more aggressively into digital channels.
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