Marketing Science » denny’s http://mktsci.com/blog Real-Time Industry Trends, Competitive Analyses, Customer Insights Mon, 26 Jul 2010 14:03:45 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Denny’s is still getting “social amplification” http://mktsci.com/blog/2009/02/dennys-spike-in-search-volume-after-superbowl-ads/ http://mktsci.com/blog/2009/02/dennys-spike-in-search-volume-after-superbowl-ads/#comments Thu, 05 Feb 2009 16:04:35 +0000 Augustine Fou http://go-digital.net/blog/2009/02/dennys-spike-in-search-volume-after-superbowl-ads/ denny’s spike in search volume after Superbowl ads, lasted only a few days, then back to normal

dennys1

compared to very steady stream for years

dennys-all-years

]]> http://mktsci.com/blog/2009/02/dennys-spike-in-search-volume-after-superbowl-ads/feed/ 0 the ephemerality of the Superbowl halo http://mktsci.com/blog/2009/02/super-bowl-commercials-lead-to-20-of-googles-top-100-searches/ http://mktsci.com/blog/2009/02/super-bowl-commercials-lead-to-20-of-googles-top-100-searches/#comments Tue, 03 Feb 2009 15:44:06 +0000 Augustine Fou http://go-digital.net/blog/?p=74  super bowl commercials lead to 20+% of Google’s top 100 searches

Day 1 – 20 of 100 related to ads

Day 2 – 6 of 100 

Day 3 – 1 of 100

Day 4 – ZERO

 

Denny’s took top honors, securing 3 of the top 20 searches. Vizio also took 3 of the top 100. the search halo from TV is well documented. Modern consumers want to and need to do more research. The total reach can be calculated from the  estimated 147 million people who watched the superbowl plus the search volume of each of the top search terms. 

 

 

feb1-google-trends

 

By the day after, the number of commercials still being searched for dropped to 6 of the top 100. But Denny’s still took 2 of the top 100, Jack in the box too another 2. Vizio 1 and Godaddy 1. 

 

feb2-google-trends

feb3-google-trends

Superbowl porn  super bowl porn — accidental clip of porn shown during prime time due to technical glitch or hackers?

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