Netbooks slip under tablet shipments, achieve has-bEeen status originally appeared on Engadget on Tue, 25 Oct 2011 02:34:00 EDT. Please see our terms for use of feeds.
Internet Explorer, the old, fat, mad king of the online kingdom still reigns uncontested. But beneath him, a power struggle between Chrome and Firefox, the latter of which has clung to the number two spot. But that’s about to change.
According to internet stats firm StatCounter, Chrome’s grown in use by 50%—and is on track to take the silver medal by December. StatCounter is just one company among many that do the exact same thing, so these figures aren’t ironclad. But the trend definitely is—IE languishes, and Firefox hasn’t done much to excite us in a while. Chrome, on the other hand, at least has Google beating its drum; a luxury afforded by, you know, being owned by megarich Google. The long term trend here—emphasis on long—is the gradual decline of IE. Eventually, I’d expect Firefox and Chrome to take the number one and two spots. It’s just a matter of when, and who’ll be the new king. [ComputerWorld]
The Scion brand was among the first “alternative” automotive youth brands in the US. Highest-ever monthly sales were 19,252 units in August 2006, but Scion may have lost its soul since. In 2010 (before any earthquake-related shortages), sales averaged 3,800 units a month. Compete assessed key drivers of Scion sales (shoppers and conversion) to help reveal the drivers of Scion’s off-pace results, and fielded a survey on consumer perceptions of Scion.
Missing the Shopper Recovery
The number of unique Scion shoppers at the brand level has trended down over the past 30 months. (Unique means shoppers of more than one Scion model are counted only once at the brand level). Fewer shoppers in 2009 could be related to the recession, which impacted everyone. Through the first half of 2009, Scion’s Share of Market Interest (SMI) was fairly steady, meaning its shopper volumes tracked with the market. But as market shopper volume has recovered since then, Scion’s has not: its SMI was near a period low in June 2011. Keep in mind that vehicle shortages impact sales, not shopping.
Scion More Quirky than Youthful?
To shed light on possible reasons for Scion’s SMI decline, Compete fielded a digital general population survey in June on consumer perceptions of the brand. Over 60% felt they did not know enough about Scion to have an opinion. Of the 39% that offered an opinion, “quirky” and “economical” led results. In a recession, “economical” would seem to help shopping and sales; perhaps “quirky” is overpowering “economical.” “Youthful” was a distant third, potentially leaving Scion with a market hinging on quirky but economical products not quite geared toward younger buyers.
Scion Soul in Context
Kia’s Soul was one of the models that followed in Scion’s footsteps. It has distinctive styling in the boxy genre and a low base price, and its advertising has argualbly been youth-oriented. For context, Compete compared shopper volume for Soul against Scion overall. The volumes are surprisingly similar (meaning that Soul alone has about the same number of shoppers as Scion overall). The strength of Soul may mean that some would-be Scion shoppers instead shopped Soul, or may have shopped Soul in addition to Scion.
Showdown in the Showroom
Despite similar shopper volumes, Soul monthly sales have averaged 37% higher than Scion’s, and have exceed 10,000 units in each of the past four months; Scion averaged 4,850 in the same period. So while Scion and Soul each had the same potential for sales, Kia has been more effective at converting Soul shoppers into Soul buyers. Soul conversion has better Scion’s in all months but one since February 2010.
The good news is that Scion today has the potential to sell more vehicles, based on current shopper volumes (or souls). The bad news is that it has lost shoppers over time in absolute terms and relative to the market, and its ability to convert shoppers into buyers trails potential rivals, like Soul.
Of course there’s more to the story. Logical next steps Scion can investigate to restore sales include the following. These same steps can be used by others looking to launch Scion-compatible products to better understand Scion’s trajectory to date:
- Understand why the market’s shopper growth is not reaching Scion
- Ad effectiveness: Compare SMI to share of voice: coincident drops in both may simply mean Scion was outspent.
- Avoiders: Field a shopper avoider study to in-market consumers of Scion rivals that are not shopping Scion and ask why (lack of awareness, lack of familiarity, etc.).
- Spillover demand: Quantify reverse-cross-shop trends to reveal which rivals’ shoppers are cross-shopping Scion and which are not and how that has changed over time.
- Understand Scion conversion inhibitors
- Benchmarking: Compare Scion conversion trends by model against target rivals.
- Influences: Evaluate conversion relative to core conversion influencers, such as inventory levels, incentives, and other conversion influencers.
- Rival refinement: Evaluate Scion cross-shop data to help reveal the extent to which Scion’s actual rivals are not target rivals, and the extent to which conversion by target or true rivals is impacting Scion conversion.
Whether you believe we’re living in a post-PC world or not, there’s no denying the overwhelming growth of tablets in the past few years. Just this March, IDC put out figures saying 2010 saw the sale of 18 million tablets, but despite the recent boom, the outfit’s now reporting a 28 percent drop in tablet shipments in Q1 2011, bringing first quarter worldwide shipments to 7.2 million. IDC’s latest report points to “slower consumer demand, overall economic conditions, and supply-chain constraint,” but nonetheless estimates that total tablet sales will reach 53.5 million by year’s end, up from IDC’s original estimate of 50.4 million. Once again, Apple’s come out on top of the slate game, with the iPad 2 leading the market, despite its own dip in shipments. E-readers have apparently also seen a decline in the first quarter, with shipments dipping to 3.3 million units. Despite a slow start to the year, however, IDC’s optimistic about future sales, but you don’t have to take our word for it — full PR awaits you after the break.
Beware, malware. The Windows AutoRun updates for Vista and XP SP3 that Microsoft released in February have so far proven successful in thwarting your file corrupting ways. Although Windows 7 was updated to disable AutoPlay within AutoRun for USB drives — freezing the ability for a virus to exploit it — the aforementioned versions had remained vulnerable up until right after January. Fast-forward to the period between February and May of this year, and the updates have reduced the number of incidents by 1.3 million compared to the three months prior for the supported Vista and XP builds. Amazingly, when stacked against May of last year, there was also a 68 percent decline in the amount of incidents reported across all builds of Windows using Microsoft’s Malicious Software Remove Tool. There’s another fancy graph after the break to help illustrate, and you’ll find two more along with a full breakdown by hitting the source link down under.
Microsoft to malware: your AutoRunning days on Windows are numbered originally appeared on Engadget on Sat, 18 Jun 2011 21:17:00 EDT. Please see our terms for use of feeds.
NYTimes.com Declined in First Full Month With Paywall; Daily Deal Sites Continue to Thrive
BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released its ranking of the top 50 websites for April 2011. Notable changes during the month included NYTimes.com, which saw unique visitors (UVs) decline during its first full month behind a paywall. Elsewhere on the list, daily deal sites thrived and video site Ustream.tv climbed more than 200 spots.
NYTimes.com dropped 20.4 percent in April — a 24.9 percent decline from one year earlier; traffic decreased across nearly all of NYTimes.com’s subdomains. But NYTimes.com sports blogs were interesting exceptions in April: bats.blogs.nytimes.com (baseball), offthedribble.blogs.nytimes.com (basketball) and fifthdown.blogs.nytimes.com (football) increased traffic during the month, with month-over-month growth of 57.8 percent, 142.4 percent and 44.5 percent respectively. Readers, it seems, do not part as easily with their sports content.
Daily Deal Duel
As the race intensifies in the daily deals space, Groupon still leads the way with nearly 24 million UVs, increasing 5.4 percent M-O-M and 655.8 percent Y-O-Y. While LivingSocial.com only boasts half as many UVs at this point (roughly 11.5 million), its rate of growth for the month, 32.7 percent, was six-times greater than Groupon’s, and its Y-O-Y growth rate stands at 418.4 percent. It is catching up quickly.
One to Watch: Ustream.tv
In April, traffic to video site Ustream.tv grew 46.6 percent for the month (92.3 percent for the year). This helped the site shoot up more than 200 spots in Compete’s rankings, likely a result of the growing popularity of video sharing sites.
Top Ten Order Unchanged
The order of top ten sites remained unchanged in April and no site had a monthly traffic increase. While YouTube.com, ranked #4, stayed steady with no change, the other nine sites experienced drops in UVs during April.
Information regarding top 250 websites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at email@example.com.
|Rank||Site||Unique Visitors||Monthly Change||Yearly Change|
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.
The iPhone 4 has steadily been pushing its way up the most-uploaded list at Flickr for some time now, but as TechCrunch notes, it’s almost toppled the Nikon D40 off the pedestal. They estimate it’ll be around a month when Apple receives the Flickr crown, and we can safely say that iPhone 4 owners upload the most photos online. On Flickr, at least.
Interestingly, the D40 is three years old, and the iPhone 4 is under a year old. Behind the iPhone is the Canon EOS Rebel XSi, which is also three years old. The second chart, above, shows the decline of the most popular compact cameras, which coincidentally are all Canon PowerShots.
So what’s behind this trend? Is it that more people own iPhones than compacts, or simply that the iPhone’s always-connected status (well, if you’re not on AT&T, anyway) is a better conduit for uploading pics on the fly? [TechCrunch]
The first week of earnings season is in the book!
This chart from UBS breaks it all down by sector.
So far, total operating earnings are up 12.6%, and not surprisingly the fastest-growing sectors are basic materials and energy.
Only telecom and utilities have seen a decline in operating earnings.