Branding is still a useful activity? Reach and frequency is still 

5 hours ago by admin
Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics. posted Mon, Jul 06 2009. by Young Bean Song MSFT. Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels.…. Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

Viral videos are cool and all, but most of them don’t drive sales 

6 Jul 2009 by acfou
Source: http://adage.com/digital/article?article_id=135717. Last Week, Brand, Campaign, Agency, Current Week Views*, % Change in Views**  Favorite Sites. Marketing Science –Digital Strategy, Digital Audit Services, Consulting. Meta 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

crispin porter bogusky’s beta site | go-Digital Blog on Digital

6 Jul 2009 by acfou
Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting Copyright © 2008 go-Digital Blog on Digital Marketing • Powered by WordPress · deCoder Theme by webdemar. Clicky.
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

Widget, gadget, app – what’s the difference?

4 Jul 2009 by acfou
no difference. they are all small “windows” in on specific information that users want — eg sports scores, news feeds, local weather, etc. – that users install on pages that they own or control. The difference is what the makers choose 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

What is Web 3.0? Characteristics of Web 3.0 | go-Digital Blog on 

23 Jun 2009 by acfou
Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting. Meta. Log in · Entries RSS · Comments RSS · WordPress.org. Copyright © 2008 go-DigitalBlog on Digital Marketing • Powered by WordPress 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/References

The Ads Won Awards for Crispin; But Did Nothing for Client 

22 Jun 2009 by acfou
CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s. 5-bksamestore-062209. Source : http://adage.com/article?article_id=137472 · Bookmark and Share. Monday, June 22nd, 2009 Uncategorized Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

Merovingian Knot (video)

29 Jun 2009 by acfou
Share Print this article! Digg Sphinn del.icio.us Facebook Mixx Google Bookmarks StumbleUpon Twitter.
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

Notes from the Field: Made Up Words; Digital Jargonisms

27 Jun 2009 by admin
web potato – the new couch potato. digital natives – the kids who dont know what newspapers are or what linear TV is. professional malpractice – preaching about digital when you’ve never tweeted or facebooked.
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

making claims and alienating people

19 Jun 2009 by acfou
claims like this are not likely going to get me (or any other user) to switch to IE.
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

Notes from the front lines: Facebook advertising metrics and 

29 May 2009 by acfou
Dr. Fou is Group Chief Digital Officer at Healthcare Consultancy Group a group of agencies within the Omnicom family specializing in pharma and healthcare. He helps clients developdigital marketing programs or improve the efficiency 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/References
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