Source: http://blog.compete.com/2011/09/08/forget-anchovies-hold-the-ppc-seo-management-helps-pizza-company-deliver-to-its-bottom-line/

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza!

Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies.

Using the Keyword Destination tool on Compete.com to get a list of sites referred to by a broad match for the generic keyword “pizza”, I quickly found that Pizzahut.com and Dominos.com were the hands-down winners.  Approximately 16% of all “pizza” related search referrals went to Pizzahut.com and 5.8% went to Dominos.com.

Both Pizzahut and Dominos showed strong consumer brand recognition, as seen by looking at branded vs. non-branded search referral data collected by Compete:

With similar patterns in historical UV traffic, these two brands were ripe for comparison:

You would think that two strongly similar brands would show similar ad spend profiles, but I was surprised to see that visitors referred to Pizzahut.com via a search engine were 1.8X more likely to have reached the site through a paid search link as visitors to Dominos.com.

What’s the difference?

Using Compete.com again to analyze keyword search referrals to the two brands provided a bit more insight:

For the sake of brevity I am just including a few keywords, but the general trend was the same.  Pizzahut seems to struggle to rank for organic traffic for long-tail phrases, even those containing their brand name. Paid search helps augment low SERP placement by artificially ranking Pizzahut ahead of the couponing sites vying for this sort of referral.

The Bottom Line:

While there are certainly more “slices to the pie” that this brief analysis can’t cover, the bottom line is that there is a constant struggle going on behind the scenes between large brands and third party sites looking to ride on their coattails through coupon offerings, referral links, and product reviews.  If you find your manager questioning the value of SEO, consider that the average CPC for a “pizza” broad-match term was $0.63 (source: google adwords keyword estimator), and in Q2-2011 approximately 5 million search referrals were sent to both Pizzahut.com and Dominos.com. Strong SEO efforts can translate into significant savings through reduced ad spend on paid search!


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Source: http://www.businessinsider.com/chart-of-the-day-hp-apple-notebook-pc-shipments-2011-7

Here’s another look at the impact of the iPad on the PC industry, courtesy of Jefferies analyst Peter Misek and Dan Frommer of SplatF.

Misek initiated coverage of HP today with a hold rating, and included this chart showing the drop in the growth of HP’s notebook shipments, as well as the drop in the growth PC notebooks overall. (Frommer added the data on Apple’s growth in notebook shipments as a contrast.)

As Frommer points out, “A market that was growing 20% to 40% year-over-year per quarter just a couple of years ago is now basically flat.”

Misek says it’s thanks to the growth of the tablet market: “We believe tablets are cannibalizing consumer notebooks and are the biggest driver in the deterioration of HP’s consumer notebook shipments. We expect tablets to cannibalize more enterprise notebooks as we get into 2012.”

Until someone delivers a credible iPad rival, this trend will continue for all the PC players.

chart of the day, apple, hp, pc shipments, july 2011

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Source: http://www.businessinsider.com/chart-of-the-day-ipod-touch-apple-android-share-2011-4

Google Android has come out of nowhere in the last couple of years to kick Apple’s butt in smartphone market share

One common rebuttal among Apple fans has always been something like, “yeah, well, add the iPod touch to Apple’s iPhone numbers, and you’ll see a different story.”

It’s true. Adding the iPod touch does make Apple’s iOS shipments and market share bigger than if you ignore it, and it narrows the gap with Android.

But it made a much better argument a year ago.

In fact, because the smartphone market, Google Android, and even the iPhone are all growing much faster than Apple’s iPod touch business, adding the iPod touch to Apple’s iPhone stats actually makes iOS’s market share smaller than it was a year ago.

Specifically, while the smartphone market nearly doubled year-over-year in Q4 to about 101 million units, according to Canalys, the iPod touch only grew 27% year-over-year to about 10 million units.

Yes, the iPod touch makes Apple’s iOS relatively bigger, and is important for the iOS app platform, especially for gaming. But it doesn’t help the market share growth argument versus Android, because everything else is growing much faster than the iPod touch. (See data table below.)

This chart shows Android’s market share soaring from Q4 2009 to Q4 2010, whether the iPod touch is included in the overall market or not. Apple’s market share is significantly higher when the iPod touch is included, and the gap with Android is smaller. But the iPod touch actually hurts Apple’s market share growth year-over-year.

SAI chart Android iPhone iOS market share iPod touch

SAI data Android iPhone iOS market share iPod touch

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