Marketing Science » contextual commerce http://mktsci.com/blog Real-Time Industry Trends, Competitive Analyses, Customer Insights Tue, 25 Oct 2011 16:01:15 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 contextual commerce – content creating context for commerce http://mktsci.com/blog/2009/01/contextual-commerce-content-creating-context-for-commerce/ http://mktsci.com/blog/2009/01/contextual-commerce-content-creating-context-for-commerce/#comments Wed, 28 Jan 2009 04:45:30 +0000 Augustine Fou http://go-digital.net/blog/?p=62 ]]> contextual commerce valentines example – reading an article about planning a valentines date – buying flowers, chocolates, champagne, and lingerie all in one place through universal checkout

 

contextual commerce google search results january 28, 2009

contextual commerce google search results january 28, 2009

]]> http://mktsci.com/blog/2009/01/contextual-commerce-content-creating-context-for-commerce/feed/ 0 content providing context for commerce http://mktsci.com/blog/2009/01/content-providing-context-for-commerce/ http://mktsci.com/blog/2009/01/content-providing-context-for-commerce/#comments Fri, 23 Jan 2009 01:33:26 +0000 Augustine Fou http://go-digital.net/blog/2009/01/content-providing-context-for-commerce/ ]]> contextual commerce

when e-commerce becomes “everyday commerce,” consumer retail will hit $2.7 trillion in the U.S. alone, with the online channel accounting for a larger and larger percentage of completed transactions.

Contextual commerce™ eliminates duplication of spending, provides accurate targeting through understanding the consumers’ online lifestyles™, increases the probability of completing transactions, and provides unprecedented tracking because the entire sales cycle is closed-loop in the same medium.

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