Marketing Science

contextual commerce valentines example – reading an article about planning a valentines date – buying flowers, chocolates, champagne, and lingerie all in one place through universal checkout

contextual commerce google search results january 28, 2009

contextual commerce

when e-commerce becomes “everyday commerce,” consumer retail will hit $2.7 trillion in the U.S. alone, with the online channel accounting for a larger and larger percentage of completed transactions.

Contextual commerce™ eliminates duplication of spending, provides accurate targeting through understanding the consumers’ online lifestyles™, increases the probability of completing transactions, and provides unprecedented tracking because the entire sales cycle is closed-loop in the same medium.