Source: http://www.businessinsider.com/new-estimate-amazon-kindle-cost-2011-10


With Amazon only charging $200 per Kindle Fire, it’s widely assumed the company is taking a major loss on each device sold.

That might not be the case, after all, according to a new estimate of the cost of Kindle parts by UBM TechInsights, which says the Kindle Fire’s parts are $150 in total. This would suggest Amazon is breaking even, or turning a profit on each Kindle sold.

Obviously, a Kindle Fire is more than parts. It has to pay people to put to them together, it has to pay for shipping, storage, etc. UBM TechInsights doesn’t have an estimate for those costs.

For a point of comparison, UBM estimates the iPad’s components cost $270 for a wireless version, and the BlackBerry PlayBook’s components cost $170 for a 16GB version.

Previously we saw an estimate that the Kindle’s parts cost $210, and we saw an estimate that it was losing $50 per device.

Here’s the breakdown from UBM:

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Source: http://www.businessinsider.com/chart-of-the-day-android-vs-ios-2011-9

New smartphone buyers are overwhelmingly choosing Android phones in comparison to iPhones and BlackBerrys, new data from Nielsen reveals.

Below you can see Nielsen’s subscriber share numbers. On the left are the total subscriber share numbers. On the right is the subscriber share numbers for the three months ended in August, which is a better predictor of the future of the market.

As you can see, in the three month period 56% of buyers opted for Android, versus just 28% for Apple. Rough for Apple, but if there’s a positive in there, it’s that Apple’s subscriber share is holding steady while Android eats up BlackBerry share and share from “other”.

But, with the iPhone hitting Verizon, we thought Apple would be in better shape in the U.S. Maybe once the iPhone 5 arrives, we’ll see a tilt? Or, maybe Android keeps running away with this thing.

chart of the day, operating system share, september 2011

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Source: http://gizmodo.com/5844135/does-50-million-users-and-a-1269-traffic-increase-mean-google-%252B-is-now-relevant

Does 50 Million Users And a 1269% Traffic Increase Mean Google + Is Now Relevant? Google + went public last week and its growth has been explosive. So explosive, it has some people wondering if it’s time to take closer look at the social network.

According to Experian Hitwise, traffic to Google+ climbed to 15 million this week, a 1269 percent growth from the 1.1 million visits the week before. And this figure only includes desktop visits, it doesn’t count mobile traffic from Android and iOS devices or people who visit by clicking on the black Google + toolbar.

Traffic is only one metric. Subscriber base is also important and a recent estimate from Paul Allen suggests Google + is adding two million new users each day and now has a subscriber base of almost 50 million users.

Admittedly, these numbers pale in comparison to Facebook, which has 800 million users and is the undeniable King of the Social networking hill. But you have to wonder about the up and coming Google +. Is it time to steal away from Facebook and Twitter and invest some social networking time into Google’s growing network? I’m starting to think it is. [ReadWriteWeb and Paul Allen]


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Source: http://gizmodo.com/5842331/android-grows-but-apple-still-dominates-airport-wifi-networks/gallery/1

Android Grows, but Apple Still Dominates Airport Wi-Fi Networks If you’re in an airport and using the public Wi-Fi, chances are you are reading this post on your smartphone or tablet. And for 83 percent of you, this mobile device is either an iPhone, iPad or iPod touch.

According to data compiled by Boingo Wireless, the company behind 60 airport hotspots and over 400,000 public hotspots worldwide, a dwindling number of users (41 percent) pull out their laptop at public hotspots, while most (59 percent) use a smartphone or a tablet.

This is a complete 180 from 2008 when the majority of people (88.5 percent) were rocking laptops and a small minority (11 percent) were cruising the internet using a mobile device.

And it’s iOS that rules the mobile roost on Boingo’s wireless network. Yes, the data shows that Android devices have tripled in number over the last year, but its 11 percent share pales in comparison to the 83 percent commanded by the iPhone, iPad and iPod touch.

So what are people doing with their mobile devices on these public Wi-Fi hotspots? Boingo thinks most people are streaming music and video because data usage by mobile devices is skyrocketing. In 2011, users are pulling down 0.89MB of data per minute, up from a measly 0.37 MB in 2009. A little less than a megabyte per minute is not a lot, but it may be enough to secretly watch Rebecca Black on your iPhone while you wait for your plane. [Boingo Wireless]

Android Grows, but Apple Still Dominates Airport Wi-Fi Networks
Android Grows, but Apple Still Dominates Airport Wi-Fi Networks
Android Grows, but Apple Still Dominates Airport Wi-Fi Networks
Android Grows, but Apple Still Dominates Airport Wi-Fi Networks
Android Grows, but Apple Still Dominates Airport Wi-Fi Networks


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Source: http://blog.compete.com/2011/09/08/forget-anchovies-hold-the-ppc-seo-management-helps-pizza-company-deliver-to-its-bottom-line/

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza!

Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies.

Using the Keyword Destination tool on Compete.com to get a list of sites referred to by a broad match for the generic keyword “pizza”, I quickly found that Pizzahut.com and Dominos.com were the hands-down winners.  Approximately 16% of all “pizza” related search referrals went to Pizzahut.com and 5.8% went to Dominos.com.

Both Pizzahut and Dominos showed strong consumer brand recognition, as seen by looking at branded vs. non-branded search referral data collected by Compete:

With similar patterns in historical UV traffic, these two brands were ripe for comparison:

You would think that two strongly similar brands would show similar ad spend profiles, but I was surprised to see that visitors referred to Pizzahut.com via a search engine were 1.8X more likely to have reached the site through a paid search link as visitors to Dominos.com.

What’s the difference?

Using Compete.com again to analyze keyword search referrals to the two brands provided a bit more insight:

For the sake of brevity I am just including a few keywords, but the general trend was the same.  Pizzahut seems to struggle to rank for organic traffic for long-tail phrases, even those containing their brand name. Paid search helps augment low SERP placement by artificially ranking Pizzahut ahead of the couponing sites vying for this sort of referral.

The Bottom Line:

While there are certainly more “slices to the pie” that this brief analysis can’t cover, the bottom line is that there is a constant struggle going on behind the scenes between large brands and third party sites looking to ride on their coattails through coupon offerings, referral links, and product reviews.  If you find your manager questioning the value of SEO, consider that the average CPC for a “pizza” broad-match term was $0.63 (source: google adwords keyword estimator), and in Q2-2011 approximately 5 million search referrals were sent to both Pizzahut.com and Dominos.com. Strong SEO efforts can translate into significant savings through reduced ad spend on paid search!


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Source: http://www.businessinsider.com/iphone-versus-android-a-state-by-state-comparison-2011-8

We admit that this is not a chart but it is the coolest thing we’ve seen today.

The map below from ad network JumpTap is breaking down which mobile operating system is most popular on a state by state basis. As Dan Frommer at SplatF put it, Android versus iPhone is the new red state versus blue state.

chart of the day, android, iphone, blackberry state by state, aug 2011

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Source: http://www.businessinsider.com/chart-of-the-day-hulu-plus-2011-7

Hulu Plus now has 875,000 paying subscribers according to CEO Jason Kilar. It pales in comparison to Netflix’s 23 million subscribers, but considering Hulu is primarily a free ad-supported video site it’s not too bad.

In a blog post revealing the data Kilar says,”we proudly and profitably pay the content community approximately $8 per subscriber per month for the content offering you see today on Hulu Plus. A portion of the $8 payment to the content community comes from our $7.99 subscription fee; the balance comes from the revenue we generate through advertising.”

This is good news for Hulu, but it comes at an uncertain time for the site.  Disney CEO Bob Iger said today Hulu’s owners are committed to selling the site, and it was just reported that Kilar is not under contract.

chart of the day, hulu plus subscribers, july 2011

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