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Diabetes Drug Maker Cautiously Enters Branded-Twitter Space

Augustine Fou — Tue, 14 Jul 2009 12:03:11 +0000

http://e.ccialerts.com/a/hBKXG$9AHJQfmAUDSLFASbv4uD0/clck63

Novo Nordisk, Spokesman Pay Extra Care to Regulatory Issues

NEW YORK (AdAge.com) — Scrutiny of direct-to-consumer advertising from the Food and Drug Administration may be heightening, but that has not deterred one pharmaceutical company from trying something new for the industry: a branded Twitter page.

FULL ARTICLE http://e.ccialerts.com/a/hBKXG$9AHJQfmAUDSLFASbv4uD0/clck63

Social Media Allows Giants to Exploit Niche Markets

Augustine Fou — Mon, 13 Jul 2009 12:24:44 +0000

http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15

General Mills No Longer Needs Huge Budgets to Talk to Specific Segments

CHICAGO (AdAge.com) — The package-goods model has always been a no-brainer: Create a mass-appeal product; distribute it nationally; stoke demand with big-budget, shotgun-style advertising to spray the widest possible market; and hope sales hit the magical $100 million first-year benchmark. But that traditional model is evolving at major marketers such as General Mills.

FULL ARTICLE http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15

Viral Video Charts

admin — Fri, 03 Jul 2009 14:30:26 +0000

source: http://adage.com/digital/article?article_id=137694

Who’s Not Sick of Sexualized Sandwiches? Viral-Video Viewers

What People Watched the Week of June 22, 2009

by Abbey Klaassen

Published: July 02, 2009

NEW YORK (AdAge.com) — While Ad Age’s Ken Wheaton lamented the multitude of sex-fueled fast-food campaigns last week, apparently the broader viral-video-watching audience is not sick of the schtick. Carl’s Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of “The Hills” star Audrina Patridge eating a Teriyaki burger in a gold lame bikini. Carl’s Jr. is still on the chart (for the fourth week in a row) for a different campaign: Its “How to Eat a Portobello Mushroom Burger” video, which enlisted a number of YouTube stars, is in the No. 6 spot.

Microsoft Kumo vs Wolfram Alpha – FIGHT!

Augustine Fou — Tue, 05 May 2009 11:38:13 +0000

Microsoft should take a page from the launch of Wolfram’s Alpha using social channels.

Wolfram Alpha – 1.6 million google search results

Microsoft Kumo – 624k google search results

www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.

Search intensity and volume indicates interest of users — Wolfram Alpha is kicking Microsoft butt.

http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/

http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head

http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video

some retailers using coupon sites effectively, others not so much

Augustine Fou — Fri, 01 May 2009 02:22:47 +0000

Bed Bath and Beyond is blocking RetailMeNot — possibly because their blended average margin is relatively low and it cannot afford giving “expensive” coupons to everyone.

Macy’s is advertising on RetailMeNot — see “Featured Discounts”

OldNavy is advertising AND shutting off user-submitted coupons

Retailmenot.com started later than Dealcatcher, but quickly overtook them and continues to increase — it is simply more useful because of real time consumer feedback on whether the coupons/codes worked or not.