Novo Nordisk, Spokesman Pay Extra Care to Regulatory Issues
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NEW YORK (AdAge.com) — Scrutiny of direct-to-consumer advertising from the Food and Drug Administration may be heightening, but that has not deterred one pharmaceutical company from trying something new for the industry: a branded Twitter page.
General Mills No Longer Needs Huge Budgets to Talk to Specific Segments
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CHICAGO (AdAge.com) — The package-goods model has always been a no-brainer: Create a mass-appeal product; distribute it nationally; stoke demand with big-budget, shotgun-style advertising to spray the widest possible market; and hope sales hit the magical $100 million first-year benchmark. But that traditional model is evolving at major marketers such as General Mills.
NEW YORK (AdAge.com) — While Ad Age’s Ken Wheaton lamented the multitude of sex-fueled fast-food campaigns last week, apparently the broader viral-video-watching audience is not sick of the schtick. Carl’s Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of “The Hills” star Audrina Patridge eating a Teriyaki burger in a gold lame bikini. Carl’s Jr. is still on the chart (for the fourth week in a row) for a different campaign: Its “How to Eat a Portobello Mushroom Burger” video, which enlisted a number of YouTube stars, is in the No. 6 spot.
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Bed Bath and Beyond is blocking RetailMeNot — possibly because their blended average margin is relatively low and it cannot afford giving “expensive” coupons to everyone.
Macy’s is advertising on RetailMeNot — see “Featured Discounts”
OldNavy is advertising AND shutting off user-submitted coupons
Retailmenot.com started later than Dealcatcher, but quickly overtook them and continues to increase — it is simply more useful because of real time consumer feedback on whether the coupons/codes worked or not.
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