Marketing Science » burger king http://mktsci.com/blog Real-Time Industry Trends, Competitive Analyses, Customer Insights Tue, 25 Oct 2011 16:01:15 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 how many millions for this dog that won’t hunt? http://mktsci.com/blog/2009/02/how-many-millions-for-this-dog-that-wont-hunt/ http://mktsci.com/blog/2009/02/how-many-millions-for-this-dog-that-wont-hunt/#comments Sat, 28 Feb 2009 03:08:57 +0000 Augustine Fou http://go-digital.net/blog/?p=190 ]]> whoppervirgins.com was not even live when the TV kicked in.   That’s one expensive spike in search volume.  Anyone know if it drove any sales?

whoppervirgins

]]> http://mktsci.com/blog/2009/02/how-many-millions-for-this-dog-that-wont-hunt/feed/ 0 viral marketing done wrong – Burger King launches beef-scented body spray http://mktsci.com/blog/2009/02/viral-marketing-done-wrong-burger-king-launches-beef-scented-body-spray/ http://mktsci.com/blog/2009/02/viral-marketing-done-wrong-burger-king-launches-beef-scented-body-spray/#comments Sat, 28 Feb 2009 02:57:52 +0000 Augustine Fou http://go-digital.net/blog/?p=187 ]]> Burger King launches beef-scented body spray
From the Associated Press
12:28 AM EST, December 19, 2008

Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”

The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company.

Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story

]]> http://mktsci.com/blog/2009/02/viral-marketing-done-wrong-burger-king-launches-beef-scented-body-spray/feed/ 0