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What’s the next big move for Google?

We’re not sure, but multiple ad tech industry sources think Google is about to buy Akamai.

We’ve been chasing a rumor that Google is about to make a big ad tech acquisition. The one name that kept coming back at us was Akamai.

At this point, it’s mostly just a rumor, but almost a dozen sources inside and outside of Google are telling us that they’ve at least heard about a looming Google-Akamai deal.

Then again, Akamai is one of those companies that’s always mentioned as a take over target. Also:  a high-level source at Akamai that we talked to shot down Google speculation.

Still, all of our sources think Akamai would be a good fit for Google.

There are two reasons.

REASON ONE: Akamai is sitting on a trove of valuable data that Google could use to vastly improve its business. Akamai delivers video and knows what people are watching, when they’re watching it, and how they’re watching it.  

Google could use that information to improve search, video, display, everything. There’s a huge risk in “sniffing” the data from Akamai to influence other parts of Google as one source put it. Google would have too much information, and it would have even more government regulation.

akamREASON TWO: Akamai’s stock has been crushed in the last year. It’s off by 50%, so the company could be had for a decent price. A recent Bloomberg article speculated Akamai would sell for $7.4 billion or more.

If you know what Google is interested in buying, email us at or call Jay Yarow at 646.376.6037.

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StockTwits, a realtime platform for stock traders to share information, has been undergoing a rapid growth spurt of late. According to Quantcast, 465,000 people are now visiting the site per month, which means the company has more than doubled its visitors since early December, when less than 200,000 were checking in to share and trade. This seems largely due to the service’s continuing evolution beyond its TweetDeck roots and creation of its own true investor ecosystem chalk full of video, news and charts — all enabled by an AIR app.

What’s more, the company announced in December that Yahoo would begin pulling data from the StockTwits API and adding it to individual stock pages, complementing the similar deals it had already forged with CNN, MarketWatch, and Bloomberg.

And now it seems that, while Yahoo is pulling data from its API, StockTwits has been busy pulling senior executives from Yahoo’s staff. (I guess turnabout is fair play?) In yet another victory for a company not named Yahoo, David Putnam, who for the past five years has been responsible for global product strategy and management at Yahoo, announced on his blog today that he will be joining StockTwits on April 1 as VP of Product.

This comes on the heels of StockTwits hiring Chris Bullock as its new VP of Corporate Services. Bullock was formerly the senior managing director for global investor relations services at NASDAQ and is charged with bringing investor relations departments to the StockTwits ecosystem.

Putnam, for one, sees a bright future for the up-and-coming stock conversation curator, saying, “StockTwits is big, getting bigger, and going to be huge”. In leaving Yahoo Finance, Putnam is stepping away from, in his words, “the largest financial website in the world”, which he helped to grow to 45 million users a month. Aside from Yahoo’s notorious (and seemingly never-ending) struggles, that’s no easy feat. If StockTwits is hoping to one day take on the big players like Yahoo, nabbing the company’s execs is a great way to start.

As Putnam turns his sights to “helping build the biggest financial idea network in the world”, it will be important for the company to remain focused on building a rabid community and not monthly site traffic.

Investor relations will be a big area for StockTwits going forward, as quite a few companies have started using the service to disseminate information among investors and answer their questions. As part of its features, StockTwits distributes companies’ messages to Bloomberg, Yahoo! Finance, CNN Money and Bing Finance, a big selling point for many companies. If the service can continue to add to its investor relations, we all may be StockTwitting in the near future.

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