Source: http://www.businessinsider.com/yieldex-raises-10-million-series-c-round-from-hearst-2011-9


yieldex

Digital advertising and analytics company Yieldex has raised a $10 million Series C round led by Hearst and others.

Previous investors include Amazon, First Round Capital and Sequel Venture Partners.

It has also snagged some big partnerships with major publications, including NYTimes.com.

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Source: http://www.businessinsider.com/chart-of-the-day-android-vs-ios-2011-9

New smartphone buyers are overwhelmingly choosing Android phones in comparison to iPhones and BlackBerrys, new data from Nielsen reveals.

Below you can see Nielsen’s subscriber share numbers. On the left are the total subscriber share numbers. On the right is the subscriber share numbers for the three months ended in August, which is a better predictor of the future of the market.

As you can see, in the three month period 56% of buyers opted for Android, versus just 28% for Apple. Rough for Apple, but if there’s a positive in there, it’s that Apple’s subscriber share is holding steady while Android eats up BlackBerry share and share from “other”.

But, with the iPhone hitting Verizon, we thought Apple would be in better shape in the U.S. Maybe once the iPhone 5 arrives, we’ll see a tilt? Or, maybe Android keeps running away with this thing.

chart of the day, operating system share, september 2011

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Source: http://www.businessinsider.com/facebook-news-feed-apps-2011-7

Facebook users spend most of their time in the News Feed, the river of information about your friends, and comparatively very little (just 10%) using apps according to a comScore report on how people use Facebook. 

This is interesting because the biggest app company, Zynga, filed to go public, and more generally because tons of Facebook apps are getting zillions of VC money all the time.

If people spend so little time on Facebook apps, why the excitement?

First of all, 10% of usage on Facebook, the second biggest site in the world, is still a huge market.

And also almost certainly because those who do use apps, use them a lot. Social games are a perfect example: not everyone plays them, but those who do, play them a lot. And a smaller minority pay for virtual goods in those games, but that minority pays enough to fund a thriving social games industry.

It’s definitely possible to build big businesses on the Facebook platform. But those numbers are a useful reality check: Facebook isn’t becoming a new internet, with Facebook apps replacing websites, as some fear. People still overwhelmingly use Facebook for what it’s designed for: knowing what our friends are up to.

chart of the day, time spent on facebook, may 2011

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Source: http://www.businessinsider.com/chart-of-the-day-us-search-market-share-2011-7

After spending billions of dollars over the last two years fighting Google with Bing, what does Microsoft have to show for it?

Not much from a marketshare perspective. The latest comScore data shows Bing’s share is at 14.4%, and it’s not exactly growing like a weed. 

If you’re looking for something positive in here from Microsoft’s perspective, it’s that Google’s share has been stalled at 65% in the U.S.

Don’t Miss: Can We Stop Pretending Bing Is Doing Well?

chart of the day, search market share, july 2011

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Source: http://www.businessinsider.com/chart-of-the-day-googles-headcount-2011-7

Last night Google reported strong earnings with big revenue growth. It also reported that headcount is still soaring upwards, a trend that started a year and half ago. Below we’ve charted Google’s growing headcount, and its flattening revenue per employee.

chart of the day, google employees, revenue, july 2011

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Source: http://www.businessinsider.com/chart-of-the-day-hulu-plus-2011-7

Hulu Plus now has 875,000 paying subscribers according to CEO Jason Kilar. It pales in comparison to Netflix’s 23 million subscribers, but considering Hulu is primarily a free ad-supported video site it’s not too bad.

In a blog post revealing the data Kilar says,”we proudly and profitably pay the content community approximately $8 per subscriber per month for the content offering you see today on Hulu Plus. A portion of the $8 payment to the content community comes from our $7.99 subscription fee; the balance comes from the revenue we generate through advertising.”

This is good news for Hulu, but it comes at an uncertain time for the site.  Disney CEO Bob Iger said today Hulu’s owners are committed to selling the site, and it was just reported that Kilar is not under contract.

chart of the day, hulu plus subscribers, july 2011

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Source: http://www.businessinsider.com/chart-of-the-day-netflixs-growing-popularity-in-context-2011-5

Here’s an interesting look at Netflix’s growing popularity from Canaccord Genuity analyst, Heath Terry.

He shows uniques to Netflix have been growing at an impressive rate in the last few quarters. Impressively, they’re above Hulu which is primarily a free service.

As uniques grow, it follows that subscribers are growing. Terry estimates that subscriber a 70% increase in subscribers for Q2 2011 as compared to the same period a year ago based on looking at the data.

chart of the day, netflix vs hulu uniques, may 2011

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Source: http://techcrunch.com/2011/05/11/alpine-data-labs-scores-7-5-million-to-help-companies-analyze-troves-of-data/

Incubated within big data company Greenplum (acquired by EMC in 2010) and following 15 months of product development, Silicon Valley-based Alpine Data Labs launches its solution for “Big Data Predictive Insight” in the United States today.

The company is also announcing that it has landed $7.5 million in Series A funding from Sierra Ventures, Mission Ventures and Sumitomo Corporation Equity Asia. The company is also backed by Stanford University.


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