Branding is still a useful activity? Reach and frequency is still 

5 hours ago by admin
Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics. posted Mon, Jul 06 2009. by Young Bean Song MSFT. Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels.…. Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

Viral videos are cool and all, but most of them don’t drive sales 

6 Jul 2009 by acfou
Source: http://adage.com/digital/article?article_id=135717. Last Week, Brand, Campaign, Agency, Current Week Views*, % Change in Views**  Favorite Sites. Marketing Science –Digital Strategy, Digital Audit Services, Consulting. Meta 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

crispin porter bogusky’s beta site | go-Digital Blog on Digital

6 Jul 2009 by acfou
Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting Copyright © 2008 go-Digital Blog on Digital Marketing • Powered by WordPress · deCoder Theme by webdemar. Clicky.
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Widget, gadget, app – what’s the difference?

4 Jul 2009 by acfou
no difference. they are all small “windows” in on specific information that users want — eg sports scores, news feeds, local weather, etc. – that users install on pages that they own or control. The difference is what the makers choose 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

What is Web 3.0? Characteristics of Web 3.0 | go-Digital Blog on 

23 Jun 2009 by acfou
Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting. Meta. Log in · Entries RSS · Comments RSS · WordPress.org. Copyright © 2008 go-DigitalBlog on Digital Marketing • Powered by WordPress 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/References

The Ads Won Awards for Crispin; But Did Nothing for Client 

22 Jun 2009 by acfou
CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s. 5-bksamestore-062209. Source : http://adage.com/article?article_id=137472 · Bookmark and Share. Monday, June 22nd, 2009 Uncategorized Favorite Sites. Marketing Science – Digital Strategy, Digital Audit Services, Consulting 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

Merovingian Knot (video)

29 Jun 2009 by acfou
Share Print this article! Digg Sphinn del.icio.us Facebook Mixx Google Bookmarks StumbleUpon Twitter.
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Notes from the Field: Made Up Words; Digital Jargonisms

27 Jun 2009 by admin
web potato – the new couch potato. digital natives – the kids who dont know what newspapers are or what linear TV is. professional malpractice – preaching about digital when you’ve never tweeted or facebooked.
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

making claims and alienating people

19 Jun 2009 by acfou
claims like this are not likely going to get me (or any other user) to switch to IE.
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/

Notes from the front lines: Facebook advertising metrics and 

29 May 2009 by acfou
Dr. Fou is Group Chief Digital Officer at Healthcare Consultancy Group a group of agencies within the Omnicom family specializing in pharma and healthcare. He helps clients developdigital marketing programs or improve the efficiency 
go-Digital Blog on Digital Marketing – http://go-digital.net/blog/References
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source: http://adage.com/digital/article?article_id=137694

Who’s Not Sick of Sexualized Sandwiches? Viral-Video Viewers

What People Watched the Week of June 22, 2009

by Abbey Klaassen

Published: July 02, 2009

NEW YORK (AdAge.com) — While Ad Age’s Ken Wheaton lamented the multitude of sex-fueled fast-food campaigns last week, apparently the broader viral-video-watching audience is not sick of the schtick. Carl’s Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of “The Hills” star Audrina Patridge eating a Teriyaki burger in a gold lame bikini. Carl’s Jr. is still on the chart (for the fourth week in a row) for a different campaign: Its “How to Eat a Portobello Mushroom Burger” video, which enlisted a number of YouTube stars, is in the No. 6 spot.

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source: http://adage.com/article?article_id=137705

Tylenol Latest Big Brand to Come Under FDA Scrutiny

Panel Seeks to Limit Acetaminophen in OTC Medication; Drug Is Used in Many Marketers’ Products

By

Rich Thomaselli

Published: July 01, 2009

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NEW YORK (AdAge.com) — First, the Food and Drug Administration went after Cheerios. Now it appears to be targeting another beloved U.S. brand: Tylenol.

 

The FDA advisory panel recommendation could present advertising problems for J&J and Tylenol, as well as the rest of the big players in the pain-relief industry.
The FDA advisory panel recommendation could present advertising problems for J&J and Tylenol, as well as the rest of the big players in the pain-relief industry. 

 

An FDA advisory panel has recommended that the regulatory agency reduce the maximum dosage of acetaminophen, the main ingredient in over-the-counter pain relievers such as Johnson & Johnson’s Tylenol and Novartis’ Excedrin, to 325 milligrams a pill from 500 milligrams a pill, and to fewer than 4,000 total milligrams a day. It’s also recommending that the single 1,000-mg dose be available only by prescription. The same panel earlier had recommended pulling two prescription medications that contain acetaminophen, Percocet and Vicodin, off the market.

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