Marketing Science » advertising http://mktsci.com/blog Real-Time Industry Trends, Competitive Analyses, Customer Insights Tue, 25 Oct 2011 16:01:15 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Yieldex Raises $10 Million Series C Round From Hearst http://mktsci.com/blog/2011/09/yieldex-raises-10-million-series-c-round-from-hearst/ http://mktsci.com/blog/2011/09/yieldex-raises-10-million-series-c-round-from-hearst/#comments Thu, 29 Sep 2011 11:14:54 +0000 Augustine Fou http://mktsci.com/blog/?p=686 ]]> Source: http://www.businessinsider.com/yieldex-raises-10-million-series-c-round-from-hearst-2011-9


yieldex

Digital advertising and analytics company Yieldex has raised a $10 million Series C round led by Hearst and others.

Previous investors include Amazon, First Round Capital and Sequel Venture Partners.

It has also snagged some big partnerships with major publications, including NYTimes.com.

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]]> http://mktsci.com/blog/2011/09/yieldex-raises-10-million-series-c-round-from-hearst/feed/ 0 How Beyonce Is Bigger Than Hurricanes, Earthquakes and SuperBowl Sunday [Twitter] http://mktsci.com/blog/2011/08/how-beyonce-is-bigger-than-hurricanes-earthquakes-and-superbowl-sunday-twitter/ http://mktsci.com/blog/2011/08/how-beyonce-is-bigger-than-hurricanes-earthquakes-and-superbowl-sunday-twitter/#comments Wed, 31 Aug 2011 02:58:11 +0000 Augustine Fou http://mktsci.com/blog/?p=649 ]]> Source: http://gizmodo.com/5835862/how-beyonce-is-bigger-than-hurricanes-earthquakes-and-superbowl-sunday

How Beyonce Is Bigger Than Hurricanes, Earthquakes and SuperBowl SundayWhen I was a child, there was a number that crudely measured how many people paid attention to something. It was called the Nielsen rating. Perhaps you remember it. Today it’s an unimportant relic that only reveals what was happening.

The VMAs had its biggest show ever this year. A record-breaking 12.4 million people tuned in live. Which actually seems like a very small number, given how many people were talking about it. Because while MTV had a hit with the VMAs, so did Twitter. News of Beyonce’s uterine passenger, which she revealed at the show, generated some 8,868 Tweets per second. It was Twitter’s biggest moment yet. And it shows that the company is sitting on the most valuable advertising data that there is: a way to measure, package and sell unexpected things that we care about right now, in real time.

We used to rely on ratings or audited circulation numbers to determine what people were interested in. Today, we increasingly talk about Tweets Per Second. (And by “we,” I mean the always hungry media maw, smacking its lips in anticipation of sucking marrow from the next micro trend or attention spasm that might convince an otherwise disinterested viewer to flip the channel to 759—or even better, stay there.)

Whenever anything big happens in the news, CNN and Fox News and the networks increasingly break into Twitter mode, reading tweets on the air, talking about how many people are tweeting and generally going into wild-eyed social media mania.

Aside from making Mark Zuckerberg wish he had made status messages public by default from the get-go so that CNN would read Facebook updates on air, it’s revealing in that it shows that even the professional media—the ostensible arbiters of opinion and news—have realized that you and I are no longer paying attention.

We’re more interested in each other. We’re all broadcasting now. I’d prefer to hear what you have to say, especially in aggregate, than tune into Wolf Blitzer. And when it comes to measuring the impact of events, social media ratings matter more than Nielsens, or at least they should, and here’s why.

Twitter is the most important metric of attention. It is not based on past behavior. It is equally capable of measuring scripted events, and the completely unexpected. And it is remarkable because it measures not just consumption, but also interest.

Yes, the Nielsens will tell you how many people watched the VMAs, but social media can tell you how many people actually paid attention. And while maybe you could have foreseen they might be big this year, would anyone have been able to predict that the VMAs—not the Oscars, not the SuperBowl, not the final Shuttle launch—would be the most talked-about television event of the year? Twitter can tell you that. (Facebook should be able to as well.) And it can tell you that as it happens.

In 2008, when it was still a nascent service, Twitter revealed some numbers to me that showed its top events of the previous year, measured in the number of tweets per minute. How Beyonce Is Bigger Than Hurricanes, Earthquakes and SuperBowl Sunday

The chart is a remarkable demonstration of Twitter’s growth. Tweets per minute? How quaint! Tweets are now measured at a faster rate per second than they were just three years ago per minute.

But it’s more interesting to see how consistently interested we are in the unexpected. Because while Twitter has changed greatly in the past three years—from how it works, to the way we access it, to the number of people on it—the things we are simultaneously interested in haven’t changed at all.

Today, Beyonce’s VMA appearance holds the top spots for Tweets per second. Prior to that, the news of the Japanese Women’s World Cup victory held the record. (Likely because it was an event intently watched by two very Twitter heavy countries.) And while it didn’t break a record, the recent east coast earthquake generated 5,500 TPS. In 2008, a presidential debate held the top spot. It knocked off a Japanese earthquake. A Euro 2008 semi final match was the big event prior to that. What all of these events have in common is a certain unpredictability.

The thing about television ratings or audited circulation numbers is that they have never truly been about what we are paying attention to. They were (and are) a way for advertisers to make informed decisions about what to invest in based on what people have paid attention to in the past, as a predictor of future performance. They only measure what has already transpired. This may have been useful for buying chunks of time during a season finale of Dallas, but when something amazing and unexpected happens, there is no good way for an advertiser to catch up with it.

When Twitter measures tweets per second, it measures what people are interested in right now. It measures live attention. And that is very, very valuable. Imagine if, during an earthquake, a QuakeKit ad appeared in your timeline, one that was triggered only when earthquake tweets per second crossed a certain threshold. Tacky? Sure. But you can bet your bottled water it would sell a lot of kits.

This is the promise of real-time conversation, that our interests can be commoditized, live and on the fly. It doesn’t have to be just about Twitter, of course. Facebook and Google+ should be equally capable of measuring, packaging and selling our real-time, trending interest data. But it’s very clear that this new ability to measure what we care about enough to comment on right now, at this very instant, is much more valuable than measurements of past performance or passive consumption.

All the moreso because of how much society has fragmented. We no longer all watch the same four channels, or even tune in to television series at the same time. The only things that seem to capture our simultaneous attention anymore are those that offer the high drama of the unexpected and unknown: sports, politics (itself a sort of sport), provocative live television, and natural disasters that occur with little-to-no warning.

And, of course, Beyonce.

You can keep up with Mat Honan, the author of this post, on Twitter, Facebook, or Google+.

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]]> http://mktsci.com/blog/2011/08/how-beyonce-is-bigger-than-hurricanes-earthquakes-and-superbowl-sunday-twitter/feed/ 0 Hulu Closing In On 1 Million Paying Customers (NWS, CMCSA, DIS) http://mktsci.com/blog/2011/07/hulu-closing-in-on-1-million-paying-customers-nws-cmcsa-dis/ http://mktsci.com/blog/2011/07/hulu-closing-in-on-1-million-paying-customers-nws-cmcsa-dis/#comments Fri, 08 Jul 2011 15:31:58 +0000 Augustine Fou http://mktsci.com/blog/?p=591 ]]> Source: http://www.businessinsider.com/chart-of-the-day-hulu-plus-2011-7

Hulu Plus now has 875,000 paying subscribers according to CEO Jason Kilar. It pales in comparison to Netflix’s 23 million subscribers, but considering Hulu is primarily a free ad-supported video site it’s not too bad.

In a blog post revealing the data Kilar says,”we proudly and profitably pay the content community approximately $8 per subscriber per month for the content offering you see today on Hulu Plus. A portion of the $8 payment to the content community comes from our $7.99 subscription fee; the balance comes from the revenue we generate through advertising.”

This is good news for Hulu, but it comes at an uncertain time for the site.  Disney CEO Bob Iger said today Hulu’s owners are committed to selling the site, and it was just reported that Kilar is not under contract.

chart of the day, hulu plus subscribers, july 2011

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]]> http://mktsci.com/blog/2011/07/hulu-closing-in-on-1-million-paying-customers-nws-cmcsa-dis/feed/ 0 Google Is Much More Important Than Facebook For Purchasing Decisions (GOOG) http://mktsci.com/blog/2011/06/google-is-much-more-important-than-facebook-for-purchasing-decisions-goog/ http://mktsci.com/blog/2011/06/google-is-much-more-important-than-facebook-for-purchasing-decisions-goog/#comments Thu, 02 Jun 2011 12:10:44 +0000 Augustine Fou http://mktsci.com/blog/?p=536 ]]> Source: http://www.businessinsider.com/chart-of-the-day-google-is-still-much-bigger-than-facebook-for-purchasing-decisions-2011-6

As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers.

So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch.

When consumers want to research buying something, Google is still the primary option. Only 1% of 418 people surveyed say they ask friends on Facebook about the product.

It’s not in this chart, but BofA also says only 3% of Facebook users say they use Google less thanks to Facebook. (17% say they’re using it more thanks to Facebook.)

Of course, the real long term risk to Google is that Facebook has a trove of important data which it can not access. But, for these other concerns the data from BofA provides some relief for Google.

And for Facebook, this chart isn’t bad news, either. It’s still a place where users hang out and can be influenced by display advertising.

Related: The TRUTH About Facebook: 18 Charts Reveal Everything

chart of the day facebook google

For the latest tech news, visit SAI: Silicon Alley Insider. Follow us on Twitter and Facebook.

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]]> http://mktsci.com/blog/2011/06/google-is-much-more-important-than-facebook-for-purchasing-decisions-goog/feed/ 0 Compete Releases Ranking of Top 50 Websites for April 2011 http://mktsci.com/blog/2011/05/compete-releases-ranking-of-top-50-websites-for-april-2011/ http://mktsci.com/blog/2011/05/compete-releases-ranking-of-top-50-websites-for-april-2011/#comments Wed, 25 May 2011 13:31:17 +0000 Augustine Fou http://mktsci.com/blog/?p=527 ]]> Source: http://blog.compete.com/2011/05/24/compete-releases-ranking-of-top-50-websites-for-april-2011/

NYTimes.com Declined in First Full Month With Paywall; Daily Deal Sites Continue to Thrive

BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released its ranking of the top 50 websites for April 2011. Notable changes during the month included NYTimes.com, which saw unique visitors (UVs) decline during its first full month behind a paywall. Elsewhere on the list, daily deal sites thrived and video site Ustream.tv climbed more than 200 spots.

NYTimes.com Drops
NYTimes.com dropped 20.4 percent in April — a 24.9 percent decline from one year earlier; traffic decreased across nearly all of NYTimes.com’s subdomains. But NYTimes.com sports blogs were interesting exceptions in April: bats.blogs.nytimes.com (baseball), offthedribble.blogs.nytimes.com (basketball) and fifthdown.blogs.nytimes.com (football) increased traffic during the month, with month-over-month growth of 57.8 percent, 142.4 percent and 44.5 percent respectively. Readers, it seems, do not part as easily with their sports content.

Daily Deal Duel
As the race intensifies in the daily deals space, Groupon still leads the way with nearly 24 million UVs, increasing 5.4 percent M-O-M and 655.8 percent Y-O-Y. While LivingSocial.com only boasts half as many UVs at this point (roughly 11.5 million), its rate of growth for the month, 32.7 percent, was six-times greater than Groupon’s, and its Y-O-Y growth rate stands at 418.4 percent. It is catching up quickly.

One to Watch: Ustream.tv
In April, traffic to video site Ustream.tv grew 46.6 percent for the month (92.3 percent for the year). This helped the site shoot up more than 200 spots in Compete’s rankings, likely a result of the growing popularity of video sharing sites.

Top Ten Order Unchanged
The order of top ten sites remained unchanged in April and no site had a monthly traffic increase. While YouTube.com, ranked #4, stayed steady with no change, the other nine sites experienced drops in UVs during April.

Information regarding top 250 websites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at lstreisfeld@compete.com.

Rank Site Unique Visitors Monthly Change Yearly Change
1 google.com 150,132,536 -0.29% -0.34%
2 facebook.com 137,917,539 -2.00% 13.33%
3 yahoo.com 137,281,886 -0.11% 2.02%
4 youtube.com 123,404,304 0.00% 22.42%
5 bing.com 86,836,886 -3.51% 48.43%
6 wikipedia.org 81,157,591 -2.31% 6.01%
7 amazon.com 74,978,780 -1.29% 12.71%
8 msn.com 73,799,209 -2.74% 8.95%
9 live.com 72,369,485 -4.69% 4.21%
10 ebay.com 67,372,294 -1.65% -10.04%
11 blogspot.com 65,940,748 -5.50% 12.10%
12 microsoft.com 62,162,835 -0.94% 9.19%
13 craigslist.org 57,500,250 -1.86% -5.52%
14 ask.com 54,508,628 -3.14% -10.72%
15 go.com 49,504,372 -8.20% 17.32%
16 about.com 47,709,562 -4.30% 3.88%
17 aol.com 46,906,652 -6.07% 2.32%
18 walmart.com 46,349,561 5.44% 14.15%
19 ehow.com 45,960,705 -7.74% 60.20%
20 answers.com 42,276,025 -10.87% 38.03%
21 mapquest.com 36,700,156 -0.60% -9.61%
22 target.com 36,178,431 1.79% 24.64%
23 weather.com 33,728,429 10.51% 11.58%
24 wordpress.com 33,459,473 -2.92% 1.92%
25 netflix.com 33,129,869 -1.74% 52.15%
26 myspace.com 32,876,686 -16.55% -53.60%
27 paypal.com 31,870,573 2.97% 11.06%
28 apple.com 31,103,237 -11.00% 10.79%
29 adobe.com 31,079,363 -14.31% 3.17%
30 twitter.com 27,504,233 -11.33% -0.75%
31 chase.com 26,432,079 1.00% 5.86%
32 att.com 25,744,344 -9.11% 12.12%
33 bankofamerica.com 25,671,467 0.79% 4.82%
34 imdb.com 23,787,667 -9.47% -2.86%
35 groupon.com 23,768,883 5.40% 655.82%
36 cnn.com 23,341,250 -15.81% -13.93%
37 flickr.com 21,514,439 -1.85% -13.68%
38 photobucket.com 20,523,415 -4.93% -23.97%
39 comcast.net 20,077,436 11.53% 57.38%
40 bestbuy.com 19,690,984 -6.36% -1.66%
41 yellowpages.com 19,683,713 5.93% 40.39%
42 irs.gov 19,682,366 -2.12% -4.02%
43 jcpenney.com 19,452,462 5.67% 33.94%
44 sears.com 19,348,832 11.41% 25.28%
45 homedepot.com 19,244,361 12.20% 3.58%
46 verizonwireless.com 18,440,068 -7.54% 11.74%
47 cnet.com 18,405,154 -5.23% -13.40%
48 comcast.com 18,362,992 -5.35% 60.51%
49 wellsfargo.com 17,984,172 4.04% 26.90%
50 lowes.com 17,949,686 13.16% 19.84%

About Compete
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.

]]> http://mktsci.com/blog/2011/05/compete-releases-ranking-of-top-50-websites-for-april-2011/feed/ 0 US Major Media Ad Spending http://mktsci.com/blog/2011/04/us-major-media-ad-spending/ http://mktsci.com/blog/2011/04/us-major-media-ad-spending/#comments Sat, 09 Apr 2011 14:28:41 +0000 Augustine Fou http://mktsci.com/blog/?p=454 ]]> SOURCE: http://www.emarketer.com/blog/index.php/numbers-major-media-ad-spending/

Wednesday, April 6, 2011

  • Share

Behind the Numbers: US Major Media Ad Spending

Posted By: Nicole Perrin

eMarketer’s major media ad spending projection is the result of a comprehensive analysis of myriad elements related to the ad spending market. We use both bottom-up and top-down approaches for the estimates and projections.

  • Top-down approach: Marketing and advertising expenditures are often budgeted as a whole and allocated to different media based on needs and interests. We analyze macro-level factors that are closely associated with overall marketing and advertising budget growth, such as GDP, consumer expenditures, unemployment rates, etc. In addition, we take into consideration the historical trends of the advertising market and how each medium contributes to the grand total
  • Bottom-up approach: For each medium, we examine the historical trends of ad spending in the medium, consumption trends, and how the medium is faring in relationship with other media. To get a more solid picture of the ad spending trends, we also keep track of the performance of key players and the overall financial situations of the key advertisers and industries within the medium.
  • Numerous sources: Following eMarketer tradition, we also analyzed hundreds of datapoints from some 30 research firms and other organizations that track ad spending on TV, the internet, newspapers, magazines, radio and directories. Tracking these statistics over a period of several years provides a detailed picture of ad spending across major media. All data is normalized to account for differences in methodology and inclusions. Some firms attempt to measure the size of the market through reports of company earnings, while others rely on rate cards or agency billings. By examining a variety of figures and the available information on how they were compiled, eMarketer makes estimates that take all sides of the market into account.
  • Reliable benchmarks: In looking into all the sources, we are able to identify reliable benchmark sources for our projections of several media. The sources whose data we benchmark our projections against are: Newspaper Association of America (NAA) for newspaper advertising,Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) for online advertising, Outdoor Advertising Association of America (OAAA) for outdoor advertising, and Radio Advertising Bureau(RAB) for radio advertising.
  • Segmented estimates: Lastly, for all the core media ad spending, we have segmented the online portion of the ad spending figures from the total ad spending figures. By doing this, we are able to avoid double-counting and come up with the total major media ad spending figures, as the online portions for all the traditional media are counted in the online ad spending category. Most importantly, a separate estimate and projection of advertising revenues that the traditional media companies might generate through online venues could provide some insight into whether they can survive the digital transition or not.
  • ]]>     http://mktsci.com/blog/2011/04/us-major-media-ad-spending/feed/ 0     US Television Ad Spending Grew 9.7% in 2010 http://mktsci.com/blog/2011/03/us-television-ad-spending-grew-9-7-in-2010/ http://mktsci.com/blog/2011/03/us-television-ad-spending-grew-9-7-in-2010/#comments Wed, 30 Mar 2011 12:33:16 +0000 Augustine Fou http://mktsci.com/blog/?p=427 ]]>

    Tuesday, March 29, 2011

    Posted By: Stephanie Reese

    Last year, TV advertising spending in the US grew 9.7% to $59 billion, and its steadying share of overall US advertising revenues suggests TV has been largely unaffected by the dramatic growth of online advertising, according to an upcoming report by eMarketer.

    ]]>     http://mktsci.com/blog/2011/03/us-television-ad-spending-grew-9-7-in-2010/feed/ 0     Video Advertising Company Adap.tv Raises $20 Million http://mktsci.com/blog/2011/03/video-advertising-company-adap-tv-raises-20-million/ http://mktsci.com/blog/2011/03/video-advertising-company-adap-tv-raises-20-million/#comments Tue, 29 Mar 2011 02:07:41 +0000 Augustine Fou http://mktsci.com/blog/?p=421 ]]> Source: http://techcrunch.com/2011/03/28/video-advertising-company-adap-tv-raises-20-million/

    Video advertising company Adap.tv has raised $20 million in funding led by Bessemer Venture Partners with Gemini Israel Funds, Redpoint Ventures and Spark Capital also participating in the round. This brings Adap.tv’s total funding to $43 million.

    Adapt.tv’s ad platform allows advertisers to buy and manage online video ad inventory from a single interface and enables publishers to monetize their online video content. Advertisers can run campaigns across all publishers, ad networks and the Adap.tv Marketplace. The Adap.tv Marketplace connects publishers and brand name advertisers, with over 4,200 sites selling inventory and hundreds of campaigns running daily.

    Currently, Adap.tv reaches over 60 million unique viewers and delivers more than 1.8 billion video ad views monthly. Adap.tv says it will use the new funding to support international growth, expand product development, and strengthen the company’s footprint in the U.S.
    .

    Information provided by CrunchBase


    ]]>     http://mktsci.com/blog/2011/03/video-advertising-company-adap-tv-raises-20-million/feed/ 0     @ClickZ How to Use Search to Calculate the ROI of Awareness Advertising http://mktsci.com/blog/2010/05/clickz-how-to-use-search-to-calculate-the-roi-of-awareness-advertising/ http://mktsci.com/blog/2010/05/clickz-how-to-use-search-to-calculate-the-roi-of-awareness-advertising/#comments Fri, 28 May 2010 12:54:53 +0000 admin http://mktsci.com/blog/?p=393 ]]> UPDATE: Nearly two in five CMOs say their biggest challenge is “integrating and tracking multiple channels,” according to a recent survey by Aprimo and Argyle Executive Forum. In light of that finding, I thought I’d reprise a column that I wrote last year and use it to discuss correlating relative ROI (define) across channels like TV, print, radio, and online banner ads.

    Lift in search volume for particular terms – like non-generic brand names – is useful because it indicates that the target customers not only saw the ads, but also remembered them and then took action. It is a better metric than those that only estimate whether ads were even seen or heard – i.e., reach and frequency-based metrics. This even works well for online banner or branding campaigns because it is not the click-through from those ads that we are concerned with, it is the lift in search volume that indicates interest and intent. The habit of search by modern users is now commonplace; as they all go online to look for additional information before making a purchase decision, we now have a universally applicable metric to correlate the effectiveness (and thus the relative ROI) of advertising across channels.

    What about absolute ROI? We’ve got that covered too. Beyond lift in search volume, with proper analytics on online destinations, advertisers can track where customers came from, calculate how many took desirable actions like completing a purchase or printing a coupon (for items purchased offline). With these metrics, advertisers can correlate with other known data such as conversion rates of coupons, etc., to derive real-world ROI, scientifically. Obviously there are nuances and caveats, but if applied carefully these methods can help CMOs overcome what keeps them up at night.

    Read More:  How to Use Search to Calculate the ROI of Awareness Advertising

    Erik_SontumClickZ: How to Use Search to Calculate the ROI of Awareness Advertising. http://bit.ly/ardDy5 via @tomtsinas #merkevare

    acfou@clickZ How to calculate relative ROI across channels using lift in search volume #ROI #IntegratedMarketing - http://bit.ly/g5FUu

    Carroll_PowellRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    hilloupayjouRT @travelwithdayo: Solid article on how to use Search to Calculate Ad Awareness ROI: http://bit.ly/aHqGQV #SEO #Advertising

    iamgfcRT @clickz How to Use Search to Calculate the #ROI of Awareness Advertising – ClickZ http://bit.ly/7zp3FE

    jumpcurveRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    SthdesignRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT

    lawton_chilesRT @TomPick: RT @clickz How to Use Search to Calculate the ROI of Awareness Advertising – ClickZ http://bit.ly/7zp3FE

    RobHerremaRT @clickz How to Use Search to Calculate the ROI of Awareness Advertising – ClickZ http://bit.ly/7zp3FE

    chead95Good article, but Search misses other brand relationships – RT @clickz Using Search to Calculate ROI of Awareness Ads-http://bit.ly/7zp3FE

    doughayRT @clickz How to Use Search to Calculate the ROI of Awareness Advertising – ClickZ http://bit.ly/7zp3FE

    mobiaconRT @eMarketer: “How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou”

    ADMAFORUMRT @dpletikosa: How to Use Search to Calculate the ROI of Awareness Advertising http://www.clickz.com/3633054

    dpletikosaHow to Use Search to Calculate the ROI of Awareness Advertising http://www.clickz.com/3633054

    KristenShueRT @TomPick: RT @clickz How to Use Search to Calculate the ROI of Awareness Advertising – ClickZ http://bit.ly/7zp3FE

    TomPickRT @clickz How to Use Search to Calculate the ROI of Awareness Advertising – ClickZ http://bit.ly/7zp3FE

    joskouiHow to Use Search to Calculate the ROI of Awareness Advertising. #Search, #ROI, #Marketing, #Advertising http://bit.ly/7zp3FE

    followtorontoRT @tomtsinas: How to Use Search to Calculate the ROI of Awareness Advertising | http://bit.ly/ardDy5

    vidaimaginariaHow to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou @eMarketer

    conversionationHow to Use Search to Calculate the ROI of Awareness Advertising – ClickZ http://ow.ly/1QSFR – very interesting for the integrated thinkers

    micheleguidoRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    ChrissyZhouLeverage search marketing to boost up your bottom line http://www.clickz.com/3633054

    AdvertisingPRCalculate the #ROI of Awareness #Advertising through #Search http://bit.ly/99y2HG

    pweiderholmRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    oleagaRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    travelwithdayoSolid article on how to use Search to Calculate Ad Awareness ROI: http://bit.ly/aHqGQV #SEO #Advertising

    kingstonjrGreat article. RT @clickz How to Use Search to Calculate the ROI of Awareness Advertising – ClickZ http://bit.ly/7zp3FE

    telerobRT @digeratti: RT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    digerattiRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    tomtsinasHow to Use Search to Calculate the ROI of Awareness Advertising | http://bit.ly/ardDy5

    AgeSluisRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    Slingshot_SEORT @eMarketer How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    gailtwistRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    pathamilton3How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG

    iancsouzaUsando mecanismos de buscas para ajudar no cálculo de ROI de publicidade tradicional. Útil! http://bit.ly/99y2HG (via @eMarketer e @acfou )

    micklalalaHow to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou via @eMarketer

    cxdigitalRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    IdeaViewsRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    NASinsightsHow to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    Lisa_CorcoranRT @eMarketer How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    RobertoCarrerasRT @eMarketer: How to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    eMarketerHow to Use Search to Calculate the ROI of Awareness Advertising - http://bit.ly/99y2HG RT @acfou

    jrmostellerRT @clickz How to Use Search to Calculate the ROI of Awareness Advertising – ClickZ http://bit.ly/7zp3FE

    acfouCMOs bemoan inability to track ROI across channels - http://bit.ly/bAM4gu; lift in search volume can solve that - http://bit.ly/g5FUu

    ]]>     http://mktsci.com/blog/2010/05/clickz-how-to-use-search-to-calculate-the-roi-of-awareness-advertising/feed/ 0     Diabetes Drug Maker Cautiously Enters Branded-Twitter Space http://mktsci.com/blog/2009/07/diabetes-drug-maker-cautiously-enters-branded-twitter-space/ http://mktsci.com/blog/2009/07/diabetes-drug-maker-cautiously-enters-branded-twitter-space/#comments Tue, 14 Jul 2009 12:03:11 +0000 Augustine Fou http://mktsci.com/blog/?p=380 ]]> http://e.ccialerts.com/a/hBKXG$9AHJQfmAUDSLFASbv4uD0/clck63

    Novo Nordisk, Spokesman Pay Extra Care to Regulatory Issues

    **

    NEW YORK (AdAge.com) — Scrutiny of direct-to-consumer advertising from the Food and Drug Administration may be heightening, but that has not deterred one pharmaceutical company from trying something new for the industry: a branded Twitter page.

    FULL ARTICLE http://e.ccialerts.com/a/hBKXG$9AHJQfmAUDSLFASbv4uD0/clck63

    ]]>     http://mktsci.com/blog/2009/07/diabetes-drug-maker-cautiously-enters-branded-twitter-space/feed/ 0