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Diabetes Drug Maker Cautiously Enters Branded-Twitter Space

Augustine Fou — Tue, 14 Jul 2009 12:03:11 +0000

http://e.ccialerts.com/a/hBKXG$9AHJQfmAUDSLFASbv4uD0/clck63

Novo Nordisk, Spokesman Pay Extra Care to Regulatory Issues

NEW YORK (AdAge.com) — Scrutiny of direct-to-consumer advertising from the Food and Drug Administration may be heightening, but that has not deterred one pharmaceutical company from trying something new for the industry: a branded Twitter page.

FULL ARTICLE http://e.ccialerts.com/a/hBKXG$9AHJQfmAUDSLFASbv4uD0/clck63

Social Media Allows Giants to Exploit Niche Markets

Augustine Fou — Mon, 13 Jul 2009 12:24:44 +0000

http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15

General Mills No Longer Needs Huge Budgets to Talk to Specific Segments

CHICAGO (AdAge.com) — The package-goods model has always been a no-brainer: Create a mass-appeal product; distribute it nationally; stoke demand with big-budget, shotgun-style advertising to spray the widest possible market; and hope sales hit the magical $100 million first-year benchmark. But that traditional model is evolving at major marketers such as General Mills.

FULL ARTICLE http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15

Viral Video Charts

admin — Fri, 03 Jul 2009 14:30:26 +0000

source: http://adage.com/digital/article?article_id=137694

Who’s Not Sick of Sexualized Sandwiches? Viral-Video Viewers

What People Watched the Week of June 22, 2009

by Abbey Klaassen

Published: July 02, 2009

NEW YORK (AdAge.com) — While Ad Age’s Ken Wheaton lamented the multitude of sex-fueled fast-food campaigns last week, apparently the broader viral-video-watching audience is not sick of the schtick. Carl’s Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of “The Hills” star Audrina Patridge eating a Teriyaki burger in a gold lame bikini. Carl’s Jr. is still on the chart (for the fourth week in a row) for a different campaign: Its “How to Eat a Portobello Mushroom Burger” video, which enlisted a number of YouTube stars, is in the No. 6 spot.

Tylenol Latest Brand to Come Under FDA Scrutiny – Advertising Age – News

admin — Fri, 03 Jul 2009 01:34:25 +0000

source: http://adage.com/article?article_id=137705

Tylenol Latest Big Brand to Come Under FDA Scrutiny

Panel Seeks to Limit Acetaminophen in OTC Medication; Drug Is Used in Many Marketers’ Products

Rich Thomaselli

Published: July 01, 2009

NEW YORK (AdAge.com) — First, the Food and Drug Administration went after Cheerios. Now it appears to be targeting another beloved U.S. brand: Tylenol.

The FDA advisory panel recommendation could present advertising problems for J&J and Tylenol, as well as the rest of the big players in the pain-relief industry.

An FDA advisory panel has recommended that the regulatory agency reduce the maximum dosage of acetaminophen, the main ingredient in over-the-counter pain relievers such as Johnson & Johnson’s Tylenol and Novartis’ Excedrin, to 325 milligrams a pill from 500 milligrams a pill, and to fewer than 4,000 total milligrams a day. It’s also recommending that the single 1,000-mg dose be available only by prescription. The same panel earlier had recommended pulling two prescription medications that contain acetaminophen, Percocet and Vicodin, off the market.