http://e.ccialerts.com/a/hBKXG$9AHJQfmAUDSLFASbv4uD0/clck63

Novo Nordisk, Spokesman Pay Extra Care to Regulatory Issues

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NEW YORK (AdAge.com) — Scrutiny of direct-to-consumer advertising from the Food and Drug Administration may be heightening, but that has not deterred one pharmaceutical company from trying something new for the industry: a branded Twitter page.

FULL ARTICLE http://e.ccialerts.com/a/hBKXG$9AHJQfmAUDSLFASbv4uD0/clck63

http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15

General Mills No Longer Needs Huge Budgets to Talk to Specific Segments

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CHICAGO (AdAge.com) — The package-goods model has always been a no-brainer: Create a mass-appeal product; distribute it nationally; stoke demand with big-budget, shotgun-style advertising to spray the widest possible market; and hope sales hit the magical $100 million first-year benchmark. But that traditional model is evolving at major marketers such as General Mills.

FULL ARTICLE http://e.ccialerts.com/a/hBKWx56AHJQfmAUDSLFASbv4ulI/clck15

source: http://adage.com/digital/article?article_id=137694