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What’s the next big move for Google?

We’re not sure, but multiple ad tech industry sources think Google is about to buy Akamai.

We’ve been chasing a rumor that Google is about to make a big ad tech acquisition. The one name that kept coming back at us was Akamai.

At this point, it’s mostly just a rumor, but almost a dozen sources inside and outside of Google are telling us that they’ve at least heard about a looming Google-Akamai deal.

Then again, Akamai is one of those companies that’s always mentioned as a take over target. Also:  a high-level source at Akamai that we talked to shot down Google speculation.

Still, all of our sources think Akamai would be a good fit for Google.

There are two reasons.

REASON ONE: Akamai is sitting on a trove of valuable data that Google could use to vastly improve its business. Akamai delivers video and knows what people are watching, when they’re watching it, and how they’re watching it.  

Google could use that information to improve search, video, display, everything. There’s a huge risk in “sniffing” the data from Akamai to influence other parts of Google as one source put it. Google would have too much information, and it would have even more government regulation.

akamREASON TWO: Akamai’s stock has been crushed in the last year. It’s off by 50%, so the company could be had for a decent price. A recent Bloomberg article speculated Akamai would sell for $7.4 billion or more.

If you know what Google is interested in buying, email us at or call Jay Yarow at 646.376.6037.

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The United States government may be dissolved tomorrow, but it’s certainly taking care of one final piece of business before going into shutdown: this. If you’ll recall, Google announced its intentions to acquire ITA for $700 million in July of last year, and as we cruise into the start of America’s summer travel season, all signals are go. Today, the US Department of Justice approved Google’s request to move forward with the buy, but rather than having the entire travel search market under its wing, El Goog’s going to have to make a smattering of concessions in order to get the right signatures. For starters, the search monolith will allow ITA’s existing client contracts to extend into 2016, and it’ll let both current and new customers license ITA’s QPX software on “fair, reasonable and non-discriminatory terms.” No one’s saying when the integration will be complete (or start, for that matter), but we’re desperately anxious to see just how Kayak and Bing Travel react after this launches in earnest. Power to the searchers, as it were.

US DoJ approves Google’s acquisition of ITA, but not without stipulations originally appeared on Engadget on Fri, 08 Apr 2011 17:06:00 EDT. Please see our terms for use of feeds.

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