Still unconvinced we’re headed towards a post-PC future? We can at least conclusively say we’ve entered a post-netbook present, as Q2 2011 marks the first time their numbers have been eclipsed by tablets, according to ABI Research. 13.6 million slates were shipped in the quarter, besting the 7.3 million the diminutive laptops were able to clock in When compared to the prior quarter, that works out to 112 percent or 7.2 million increase (!) for the former, and a 1.1 million decline for the latter. Cost apparently isn’t a driving factor, as the firm notes that tablets pack an average price of $600 — nearly double that of their trackpad-toting brethren. Oh, and in case you were wondering, 68 percent of tablets shipped were of Cupertino’s flavor. More cold hard facts await you in the PR after the break.
Smartphones are getting kind of popular nowadays, in case you hadn’t noticed. The latest figures from IDC show a 79.7 percent expansion of the global smartphone market between this time last year and today, which has resulted in 99.6 million such devices being shipped in Q1 of 2011. That growth has mostly been driven by Samsung, which has more than quadrupled its output to 10.8 million shipments in the quarter, and HTC, whose growth has been almost as impressive. The other big gainer is Apple, with 10 million more iPhones shipped, but the truth is that all the top five vendors are showing double-digit growth. In spite of Nokia losing a big chunk of market share and RIM being demoted from second to third in the ranking, both of those old guard manufacturers improved on their quarterly totals. IDC puts this strength in demand down to the relatively unsaturated smartphone marketplace, and believes there’s “ample room for several suppliers to comfortably co-exist,” before ominously adding, “at least for the short term.” And after the short term, our break-dancing robot overlords take over.
Dr. Augustine Fou is an expert in digital strategy and social media marketing, with over 15 years of in-the-trenches, hands-on experience. He now serves as digital strategy advisor to global brands and their agencies shifting dollars more aggressively into digital channels.
BGR | &! nbsp;|&n bsp;Email this | Comments
