Comments for Marketing Science http://mktsci.com/blog Real-Time Industry Trends, Competitive Analyses, Customer Insights Fri, 20 Mar 2009 15:25:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on social intensity – twitter intensity by so, you think you’re viral? here’s how to find out… | go-Digital Blog on Digital Marketing http://mktsci.com/blog/2009/02/social-intensity-twitter-intensity/comment-page-1/#comment-157 so, you think you’re viral? here’s how to find out… | go-Digital Blog on Digital Marketing Fri, 20 Mar 2009 15:25:47 +0000 http://go-digital.net/blog/2009/02/social-intensity-twitter-intensity/#comment-157 [...] tweet about it 3. see if any one of your followers re-tweets it 4. check twitt(url)y to see “twitter intensity” around you [...] [...] tweet about it 3. see if any one of your followers re-tweets it 4. check twitt(url)y to see “twitter intensity” around you [...]

]]> Comment on the ephemerality of the Superbowl halo by lift in search due to paid TV advertising | go-Digital Blog on Digital Marketing http://mktsci.com/blog/2009/02/super-bowl-commercials-lead-to-20-of-googles-top-100-searches/comment-page-1/#comment-123 lift in search due to paid TV advertising | go-Digital Blog on Digital Marketing Mon, 02 Mar 2009 16:43:35 +0000 http://go-digital.net/blog/?p=74#comment-123 [...] the spikes are — most of them go back to prior levels within 1 - 3 days (see related post: the ephemerality of the Superbowl halo [...] [...] the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo [...]

]]> Comment on made up words are great for tracking blog buzz and search volume by lift in search due to paid TV advertising | go-Digital Blog on Digital Marketing http://mktsci.com/blog/2009/01/made-up-words-are-great-for-tracking-blog-buzz-and-search-volume/comment-page-1/#comment-99 lift in search due to paid TV advertising | go-Digital Blog on Digital Marketing Mon, 02 Mar 2009 12:55:20 +0000 http://go-digital.net/blog/?p=25#comment-99 [...] The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern [...] [...] The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern [...]

]]> Comment on made up words are great for tracking blog buzz and search volume by EMOT - electronic moment of truth | go-Digital Blog on Digital Marketing http://mktsci.com/blog/2009/01/made-up-words-are-great-for-tracking-blog-buzz-and-search-volume/comment-page-1/#comment-26 EMOT - electronic moment of truth | go-Digital Blog on Digital Marketing Sat, 21 Feb 2009 12:54:32 +0000 http://go-digital.net/blog/?p=25#comment-26 [...] GE’s “ecoimagination” or Subway’s “footlongs.”  (see “made-up words” post) are easily [...] [...] GE’s “ecoimagination” or Subway’s “footlongs.”  (see “made-up words” post) are easily [...]

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