<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Science &#187; tech</title>
	<atom:link href="http://mktsci.com/blog/category/tech/feed/" rel="self" type="application/rss+xml" />
	<link>http://mktsci.com/blog</link>
	<description>Real-Time Industry Trends, Competitive Analyses, Customer Insights</description>
	<lastBuildDate>Tue, 25 Oct 2011 16:01:15 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Microsoft Kumo vs Wolfram Alpha &#8211; FIGHT!</title>
		<link>http://mktsci.com/blog/2009/05/microsoft-kumo-vs-wolfram-alpha-fight/</link>
		<comments>http://mktsci.com/blog/2009/05/microsoft-kumo-vs-wolfram-alpha-fight/#comments</comments>
		<pubDate>Tue, 05 May 2009 11:38:13 +0000</pubDate>
		<dc:creator>Augustine Fou</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[6 million]]></category>
		<category><![CDATA[Alpha]]></category>
		<category><![CDATA[alpha search]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[benefit from]]></category>
		<category><![CDATA[bing vs wolfram alpha]]></category>
		<category><![CDATA[butt]]></category>
		<category><![CDATA[com]]></category>
		<category><![CDATA[computational search engine]]></category>
		<category><![CDATA[coverage]]></category>
		<category><![CDATA[coverage search]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google search]]></category>
		<category><![CDATA[intensity]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[Kumo]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[microfost vs wolfram]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[microsoft kumo]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[page]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[social marketing launch]]></category>
		<category><![CDATA[veil]]></category>
		<category><![CDATA[volume]]></category>
		<category><![CDATA[Wolfram]]></category>
		<category><![CDATA[wolfram alpha]]></category>
		<category><![CDATA[WolframAlpha]]></category>
		<category><![CDATA[www]]></category>

		<guid isPermaLink="false">http://go-digital.net/blog/?p=336</guid>
		<description><![CDATA[Microsoft should take a page from the launch of Wolfram&#8217;s Alpha using social channels. Wolfram Alpha &#8211; 1.6 million google search results Microsoft Kumo &#8211; 624k google search results www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage. Search intensity and volume indicates interest [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://mktsci.com/blog/2009/05/microsoft-kumo-vs-wolfram-alpha-fight/' addthis:title='Microsoft Kumo vs Wolfram Alpha &#8211; FIGHT! '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
			<content:encoded><![CDATA[<h2>Microsoft should take a page from the launch of Wolfram&#8217;s Alpha using social channels.</h2>
<h2><span style="font-weight: normal;">W</span>olfram Alpha &#8211; 1.6 million google search results</h2>
<h2>Microsoft Kumo &#8211; 624k google search results</h2>
<p><img class="alignnone size-full wp-image-340" title="wolfram-alpha-search-results" src="http://mktsci.com/blog/wp-content/uploads/2009/05/wolfram-alpha-search-results.gif" alt="wolfram-alpha-search-results" width="667" height="508" /><img class="alignnone size-full wp-image-341" title="kumo-search-results" src="http://mktsci.com/blog/wp-content/uploads/2009/05/kumo-search-results.gif" alt="kumo-search-results" width="669" height="504" /></p>
<h2>www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.</h2>
<p><img class="alignnone size-full wp-image-339" title="wolfram-compete" src="http://mktsci.com/blog/wp-content/uploads/2009/05/wolfram-compete.gif" alt="wolfram-compete" width="600" height="409" /></p>
<p><img class="alignnone size-full wp-image-338" title="wolfram-referrals" src="http://mktsci.com/blog/wp-content/uploads/2009/05/wolfram-referrals.gif" alt="wolfram-referrals" width="481" height="249" /></p>
<h2><img class="alignnone size-full wp-image-337" title="wolfram-links" src="http://mktsci.com/blog/wp-content/uploads/2009/05/wolfram-links.gif" alt="wolfram-links" width="669" height="535" /></h2>
<h2>Search intensity and volume indicates interest of users &#8212; Wolfram Alpha is kicking Microsoft butt.</h2>
<p><img class="alignnone size-full wp-image-342" title="search-intensity" src="http://mktsci.com/blog/wp-content/uploads/2009/05/search-intensity.gif" alt="search-intensity" width="600" height="607" /></p>
<p><a href="http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/">http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/</a></p>
<p><a href="http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head">http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head</a></p>
<p><a href="http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video">http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/hYhLsQPHNas&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/hYhLsQPHNas&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" allowfullscreen="true"></embed></object></p>
<div class="addthis_toolbox addthis_default_style " addthis:url='http://mktsci.com/blog/2009/05/microsoft-kumo-vs-wolfram-alpha-fight/' addthis:title='Microsoft Kumo vs Wolfram Alpha &#8211; FIGHT! '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></content:encoded>
			<wfw:commentRss>http://mktsci.com/blog/2009/05/microsoft-kumo-vs-wolfram-alpha-fight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>_trackPageview for events (e.g. javascript or Flash) which don&#8217;t generate a pageview</title>
		<link>http://mktsci.com/blog/2009/02/_trackpageview-for-events-eg-javascript-or-flash-which-dont-generate-a-pageview/</link>
		<comments>http://mktsci.com/blog/2009/02/_trackpageview-for-events-eg-javascript-or-flash-which-dont-generate-a-pageview/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 01:57:45 +0000</pubDate>
		<dc:creator>Augustine Fou</dc:creator>
				<category><![CDATA[analytics]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://go-digital.net/blog/?p=164</guid>
		<description><![CDATA[Source: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&#38;answer=55597 What is _trackPageview and how can it help me?   Google Analytics&#8217; _trackPageview is a function for use on ga.js tracked sites that allows you to track events on your site that do not generate a pageview. Using the_trackPageview JavaScript, you can assign a specific page filename to Flash events, JavaScript events, file downloads, outbound links, and [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://mktsci.com/blog/2009/02/_trackpageview-for-events-eg-javascript-or-flash-which-dont-generate-a-pageview/' addthis:title='_trackPageview for events (e.g. javascript or Flash) which don&#8217;t generate a pageview '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
			<content:encoded><![CDATA[<div class="answer_heading">
<h2 class="answer_title">Source: <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&amp;answer=55597">http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&amp;answer=55597</a></h2>
</div>
<h2 class="answer_title">What is _trackPageview and how can it help me?</h2>
<p> </p>
<div class="article_content">
<p>Google Analytics&#8217; <span style="font-family: 'Courier New', courier, mono;">_trackPageview</span> is a function for use on ga.js tracked sites that allows you to track events on your site that do not generate a pageview. Using the<span style="font-family: 'Courier New', courier, mono;">_trackPageview</span> JavaScript, you can assign a specific page filename to Flash events, JavaScript events, file downloads, outbound links, and more.</p>
<p>For more information on using <span style="font-family: 'Courier New', courier, mono;">_trackPageview</span>, please refer to the following help articles:</p>
<ul>
<li><a href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55520">How do I track Flash events?</a></li>
<li><a href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521">How do I track JavaScript events?</a></li>
<li><a href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55529">How do I track files (such as PDF, AVI, or WMV) that are downloaded from my site?</a></li>
<li><a href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55527">How do I track clicks on outbound links?</a></li>
<li><a href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55576">The URLs for each step in my Defined Funnel Path are identical. How can I track each step as if it were a unique URL?</a></li>
</ul>
</div>
<div class="addthis_toolbox addthis_default_style " addthis:url='http://mktsci.com/blog/2009/02/_trackpageview-for-events-eg-javascript-or-flash-which-dont-generate-a-pageview/' addthis:title='_trackPageview for events (e.g. javascript or Flash) which don&#8217;t generate a pageview '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></content:encoded>
			<wfw:commentRss>http://mktsci.com/blog/2009/02/_trackpageview-for-events-eg-javascript-or-flash-which-dont-generate-a-pageview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->
