http://www.webkitchen.be/2009/02/18/adobe-on-twitter/

Adobe on Twitter
By Serge Jespers 18 February 2009 at 11:02 am
I thought it was a good idea to compile a list of Adobeans on Twitter. It was quite surprising to see how big this list turned out and I’m pretty sure there must be even more of us on Twitter. If you know of someone not on the list, feel free to add them in the comments!

Flash Platform evangelism

Duane Nickull: http://twitter.com/duanechaos
Tom Krcha: http://twitter.com/tomkrcha
Mihai Corlan: http://twitter.com/mcorlan
Greg Wilson: http://twitter.com/gregorywilson
Enrique Duvos: http://twitter.com/eduvos
Daniel Dura: http://twitter.com/ddura
Kevin Hoyt: http://twitter.com/parkerkrhoyt
Andrew Shorten: http://twitter.com/ashorten
Lee Brimelow: http://twitter.com/leebrimelow
James Ward: http://twitter.com/jlward4th
Ryan Stewart: http://twitter.com/ryanstewart
Serge Jespers: http://twitter.com/sjespers
Raghu: http://twitter.com/raghunathrao
Harish: http://twitter.com/hsivaram
Anirudh: http://twitter.com/anirudhs
Sujit: http://twitter.com/sujitg
Mihai “Miti” Pricope http://twitter.com/mpricope
Cornel Creanga http://twitter.com/cornelcreanga
Terry Ryan: http://twitter.com/tpryan
Flash Platform

Michele Turner: http://twitter.com/mturner
Robin Charney: http://twitter.com/Rcharney
Mike Chambers: http://twitter.com/mesh
AIR

Ethan Malasky: http://twitter.com/emalasky
Rob Christensen: http://twitter.com/robchristensen
Christian Cantrell: http://twitter.com/cantrell
Flex

Matt Chotin: http://twitter.com/mchotin
Cocomo

Nigel Pegg: http://twitter.com/nigelpegg
Fang Chang: http://twitter.com/fkchang
Varun Parmar: http://twitter.com/vparmar230
Pixelbender

Kevin Goldsmith: http://twitter.com/KevinGoldsmith
Samantha Bailey: http://twitter.com/upperleftcorner
Adobe Core Tech

Jim Hong: http://twitter.com/jimhong
John Metzger: http://twitter.com/metz123
Kevin Stewart: http://twitter.com/kstewart
Mike Houser: http://twitter.com/tharkad
ColdFusion

Adam Lehman: http://twitter.com/adrocknaphobia
Products

AIR: http://twitter.com/air
Pixelbender: http://twitter.com/pixelbender
Flash Platform: http://twitter.com/Flash_Platform
ColdFusion: http://twitter.com/coldfusion
Buzzword: http://twitter.com/Buzzword
Adobe Reader: http://twitter.com/Adobe_Reader
Dreamweaver: http://twitter.com/dreamweaver
Spry: http://twitter.com/AdobeSpry
Developer relations

Ed Sullivan: http://twitter.com/esulliva
Rachel Luxemburg: http://twitter.com/rlux
Ted Patrick: http://www.twitter.com/AdobeTed
John Dowdell: http://www.twitter.com/jdowdell
Stacy Sison: http://www.twitter.com/ssison
Creative Suite evangelists

Paul Burnett: http://twitter.com/pburnett
Karl Soule: http://twitter.com/KarlSoule
Greg Rewis: http://twitter.com/garazi
Jason Levine: http://twitter.com/Beatlejase
Rufus Deuchler: http://twitter.com/rufusd
Flash Catalyst

NJ: http://twitter.com/rictus
Rob Adams: http://twitter.com/robadams
Cory West: http://twitter.com/corywest
Adobe After Effects

Dan Wilk: http://twitter.com/DanielWilk
Michael Natkin: http://twitter.com/michaelnatkin
Chris Prosser: http://twitter.com/cprosser
Open source

Dave McAllister: http://twitter.com/dwmcallister
Creative Suite

Doug Winnie: http://twitter.com/sfdesigner
Scott Fegette: http://twitter.com/sfegette
Marc Kubishta: http://twitter.com/kubischta
Connect

Mark Blair: http://www.twitter.com/markblair
Randah McKinnie: http://www.twitter.com/randah
Guillaume Privat: http://www.twitter.com/gprivat
Brant Strand: http://www.twitter.com/BStrand
Adobe Nordics

Anna Bouveng: http://twitter.com/annabou
Mattias Jonsson: http://twitter.com/mjonsson
Andreas Hollstrom: http://twitter.com/hollstrom
Adobe UK

Emma Wilkinson: http://twitter.com/emmawilkinson
Adobe Netherlands/Belgium

Klaasjan Tukker: http://twitter.com/ktukker
Bert Hagendoorn: http://twitter.com/berthagendoorn
Adobe Usergroup NL: http://twitter.com/adobeusergroup
Adobe Romania

Bogdan Ripa http://twitter.com/bogdanripa
Alexandru Costin http://twitter.com/acostin
Irina Huzum http://twitter.com/irinah
Adrian Spinei http://twitter.com/aspinei
Cosmin Lehene http://twitter.com/clehene
Andrei Dragomir http://twitter.com/adragomir
Sorin Sbarnea http://twitter.com/sbarnea
Mihaela Barbu http://twitter.com/mihabarbu
Adrian Tanase http://twitter.com/atanase
Horia Galatanu http://twitter.com/horiag
Ovidiu Eftimie http://twitter.com/eovidiu
Gelu Blanariu http://twitter.com/gelu11
Gabriel Dobritescu http://twitter.com/GabiD
Catalin Anastasoaie http://twitter.com/acatalin
Dragos Georgita http://twitter.com/drageo2000
Remus Stratulat http://twitter.com/rstratulat
Cristian Ivascu http://twitter.com/ivascucristian
Adobe Germany

Sven Doelle: http://twitter.com/sdoelle

Add-Art Replaces Advertisements with Artwork

there are so many social networks that people belong to these days it is hard to keep track of every update or make updates on each network.  There are services now that serve as social aggregators like  FriendFeed, Gathera, Youmeo, and Spokeo. There are other services which serve as social syndicators so your updates are syndicated to a number of sites at the same time like ping.fm.

 super bowl commercials lead to 20+% of Google’s top 100 searches

Day 1 – 20 of 100 related to ads

Day 2 – 6 of 100 

Day 3 – 1 of 100

Day 4 – ZERO

Denny’s took top honors, securing 3 of the top 20 searches. Vizio also took 3 of the top 100. the search halo from TV is well documented. Modern consumers want to and need to do more research. The total reach can be calculated from the  estimated 147 million people who watched the superbowl plus the search volume of each of the top search terms. 

By the day after, the number of commercials still being searched for dropped to 6 of the top 100. But Denny’s still took 2 of the top 100, Jack in the box too another 2. Vizio 1 and Godaddy 1. 

Superbowl porn  super bowl porn — accidental clip of porn shown during prime time due to technical glitch or hackers?

Source:  http://www.prweekus.com/Study-finds-social-media-equally-influential-to-conventional-outlets/article/126482/

excerpt

The “Tech Decision Maker” study found that decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.

But a nearly equal number of respondents cited user-generated media (28%) and traditional media (27%) as most influential in purchasing decisions. Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing vendors.

continue reading about the impact of social media

ambient findability – modern consumers expect to be able to find the information they want from whatever device they have, whenever they want to. 

Excerpt from “missing link marketing” article

The “ambient information” available today also empowers customers to do as much (or as little) research as they want before they decide to make any purchase. The abundance of such information drowns out the interruptive ads that advertisers push out and modern users have come to expect more information than could be delivered in TV spots, print ads or radio spots. The objectivity of this information (i.e. not crafted by advertisers) makes it seem more trustworthy in the eyes of customers. The “always-availableness” of this information makes it more useful to consumers because they can find it when they want it rather than be hit with it when they don’t — e.g. when checking email, watching TV, etc.

can anyone tell when Subway launched their new ad campaign?

and GE’s Ecoimagination brand campaign?

compare this to American Express, which chose the word “Open” for their small business credit card.

if users DID type in “american express open” it might be easier to detect.

- if you’re selling food, let customers taste it, don’t just tell them it tastes great

- if you’re selling cars, let customers drive it, don’t just show them young people driving with the top down to rock music

- if you’re selling ______, let the customers use it … 

you get the picture…  in the age of the modern digital consumer, experiencing the product is more important than ever, because these consumers talk amongst themselves, distrust advertisers, and do a ton of research online …  letting lead adopters try your product and then encouraging them to talk about their experience in public places (e.g. online) so others can listen and learn … should be a fundamental part of every marketing plan and in every marketing mix. 

continue reading about experiential marketing by Augustine Fou

additional article on ClickZ “Experiential Marketing.”

Traditional forms of advertising start with the advertiser, their product, and the message they want to PUSH out to target customers. Marketing in the new Age of Digital requires something different. The most successful forms of “new” marketing starts with the consumer and their information needs. Modern consumers are in the habit of searching for information and doing research in order to make an informed purchase decision and will no longer simply take the advertisers’ word for it or simply trust the ad message pushed at them. They have different missing links – bits of information they need — during their research process.  The following article explores this topic in more depth … 

By:  Dr. Augustine Fou

Excerpt: