- Steve McClellan and David Gianatasio

NEW YORK Unilever today said it has launched a global review that encompasses almost all of its media business, including U.S. chores held by WPP Group’s Mindshare. The client spent $640 million in the U.S. alone on ads last year.

On a global basis, Unilever spends more than $7 billion a year on advertising and promotions. Worldwide media spending was not immediately available, but it likely approaches or even exceeds $2 billion.