source: http://www.adweek.com/aw/content_display/news/media/e3idb69280d465a66a2dcbf2872cbee16ff
July 2, 2009
NEW YORK A new research report designed to assess viewer engagement as it relates to various media platforms suggests that television presents a more effective commercial environment than the Internet or mobile devices.
Dr. Augustine Fou is an expert in digital strategy and social media marketing, with over 15 years of in-the-trenches, hands-on experience. He now serves as digital strategy advisor to global brands and their agencies shifting dollars more aggressively into digital channels.
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