some retailers using coupon sites effectively, others not so much | Marketing Science

Apr

30

some retailers using coupon sites effectively, others not so much

Augustine Fou digital 2009-04-30

Bed Bath and Beyond is blocking RetailMeNot — possibly because their blended average margin is relatively low and it cannot afford giving “expensive” coupons to everyone.

Macy’s is advertising on RetailMeNot — see “Featured Discounts”

macys

OldNavy is advertising AND shutting off user-submitted coupons

oldnavy

Retailmenot.com started later than Dealcatcher, but quickly overtook them and continues to increase — it is simply more useful because of real time consumer feedback on whether the coupons/codes worked or not.

retailmenot

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Address: http://mktsci.com/blog/2009/04/some-retailers-using-coupon-sites-effectively-others-not-so-much-2/

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