super bowl commercials lead to 20+% of Google’s top 100 searches
Day 1 – 20 of 100 related to ads
Day 2 – 6 of 100
Day 3 – 1 of 100
Day 4 – ZERO
Denny’s took top honors, securing 3 of the top 20 searches. Vizio also took 3 of the top 100. the search halo from TV is well documented. Modern consumers want to and need to do more research. The total reach can be calculated from the estimated 147 million people who watched the superbowl plus the search volume of each of the top search terms.
By the day after, the number of commercials still being searched for dropped to 6 of the top 100. But Denny’s still took 2 of the top 100, Jack in the box too another 2. Vizio 1 and Godaddy 1.
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